International Tokyo Toy Show delivers on the 'global' for 2018

Jun 08, 2018 | News On Japan

Jun 08, 2018 (Kyodo) - The International Tokyo Toy Show 2018 opened to buyers and the media on Thursday with "global" being a keyword for Japan's largest toy industry showcase as it began a four-day residency at Tokyo Big Sight.

2018 marks the 57th edition of the annual toy show with organizers The Japan Toy Association (JTA) having gathered 51 foreign manufacturers to feature at the exhibition alongside 146 domestic brands, the largest number since its move to the current Tokyo Big Sight venue.

Among the some 35,000 toys on show at the event, those selected for their global appeal include the girls' collection, L.O.L Surprise -- a hit in over 90 countries and regions having already shifted some 500 million units. Organizers are also expecting toys from the Jurassic World movie franchise to create some buzz ahead of the summer release on these shores of the latest installment, Jurassic World: Fallen Kingdom.

Source: ANNnewsCH

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