Docomo offers free Amazon Prime as Japan's 5G race heats up

Nov 27, 2019 | News On Japan

Nov 27, 2019 (Nikkei) - Top Japanese mobile carrier NTT Docomo will offer customers a free year of Amazon Prime as telecom and tech companies form alliances ahead of next spring's rollout of ultrafast 5G wireless service.

Starting Dec. 1, Docomo will cover the roughly $45 annual cost of Amazon Prime membership for subscribers to new rate plans launched in June, giving them access to the service's catalog of thousands of movies and dramas. The tie-up was announced Tuesday.

"We anticipate an inflow [of customers] from other companies," Docomo President Kazuhiro Yoshizawa told a news conference here.

The vastly increased data speeds and capacity of 5G networks compared with 4G are expected to make entertainment a bigger battleground for wireless carriers.

Docomo already gives subscribers access to Disney streaming videos, as well as sports content from DAZN, a U.K.-based service. Rival KDDI launched in September a new unlimited-data plan that includes a subscription to Netflix.

SoftBank Corp., Japan's third-largest carrier by subscribers, has a partnership with U.S. chip designer Nvidia and South Korea's LG group in 5G cloud gaming.

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