Netflix hikes Japan prices after pandemic pulls in 2m new users

Feb 05, 2021 | News On Japan

Feb 05, 2021 (Nikkei) - Netflix will raise the prices of its streaming plans in Japan by up to 13% on Friday, leveraging a subscriber base that has expanded sharply amid the pandemic to invest in its growing library of original content, Nikkei has learned.

The cost of the standard plan will rise to 1,490 yen ($14) per month, 170 yen more than the current level, while the bare-bones basic plan will jump to 990 yen from 880 yen. The premium plan, which includes 4K Ultra HD, will stay at 1,980 yen.

The American streaming company has raised monthly subscription fees by $1 to $3, depending on the plan, in the U.S., Canada and the U.K. in recent months to help fund content production.

With the coronavirus keeping consumers stuck at home more than usual, Netflix added roughly 2 million subscribers in Japan over the past year to bring its total to more than 5 million.

Japan is an important market for the company as a source of content as well. Netflix has partnered with anime studios and creators and plans to offer more than 25 original works from Japan this year.

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