Friday Morning Auto News, Oct 19, 2018

Thursday Morning Auto News, Oct 18, 2018

Mercedes-Benz EQ silver arrow EV concept

At Pebble Beach in California, Mercedes-Benz is unveiling the Vision EQ Silver Arrow show car during Monterey Car Week, which is being held from 18 to 26 August 2018. The event attracts car aficionados and collectors from all over the world. The one-seater vehicle is also an homage to the successful record-breaking W 125 car from 1937. The paintwork in alubeam silver is reminiscent of the historic Silver Arrows which, for weight reasons, did not have a white paint layer. The interior is dominated by traditional, high-quality materials such as genuine leather, polished aluminium and solid walnut. The digital cockpit, meanwhile, points directly into the future: It includes a curved panoramic screen with back projection, as well as a touchscreen integrated into the steering wheel.

“Over 80 years ago, the historic Silver Arrows demonstrated that Mercedes-Benz was a pioneer when it came to speed thanks, among other things, to their streamlined shape,” says Gorden Wagener, Chief Design Officer at Daimler AG. “The Vision EQ Silver Arrow draws on that legacy. Intended for acceleration and driving pleasure, it embodies progressive luxury and provides an insight into the future of our design. As a result, the show car drives the design idiom of our new EQ product and technology brand to the top.”

The EQ brand is shaped by the avant-garde, distinct aesthetic of Progressive Luxury. This arises from the combination of a previously unknown beauty, the conscious clash of digital and analogue elements as well as the seamless merging of intuitive and physical design.

The exterior: sporty silhouette

With its clear, seamless design, the design idiom of the Vision EQ Silver Arrow is a brand-specific embodiment of the design philosophy of Sensual Purity. The streamlined silhouette of the approximately 5.3-metre long and approximately one metre shallow one-seater vehicle is slender yet sensuous. …continue reading

    

Wednesday Morning Auto News, Oct 17, 2018