Mazda Motor Europe announces new President & CEO

Mazda Motor Europe (MME) has
today announced that effective 1st April 2019, Yasuhiro Aoyama, currently Managing
Executive Officer at Mazda Motor Corporation in Japan, will become President
& CEO of MME succeeding Jeff Guyton, who will become President of Mazda
North American Operations (MNAO) having led the European business since 2009.

Announcing the changes, Akira
Marumoto, Representative Director, President & CEO of Mazda said:

“As Mazda moves forward with
its new generation products, including the recent launch of the Mazda3 and
Mazda CX-30, it is the right time to put into action management changes we have
been planning in North America and Europe, two regions vital to our continued

“North America is Mazda’s
largest region in terms of sales and profits. We are also currently building a
new assembly plant jointly with Toyota, and making substantial investments,
together with dealer partners, in building our brand. Jeff Guyton has built a great team in Europe
which has delivered profitable growth, a strong brand, and great relationships
with dealer partners in the region. We
are delighted he will be taking on his new role at this important time for our
business. I am also very pleased that
Yasuhiro Aoyama will take up his new position to continue to lead the strong
team in Europe.”

Commenting on his appointment,
Yasuhiro Aoyama said:

Yasuhiro Aoyama

“For many years I have worked
with Jeff Guyton and his team. I am looking forward to working more closely
with the great team in Leverkusen and in all our European markets to ensure a
robust and bright future for Europe. It is an exciting time for Mazda globally
and as well in Europe. Europe will
continue to be the centre of Mazda’s heart and my aim is to leverage all of the
intelligence and expertise from across our business to ensure our success

Commenting on his move to the
US, Jeff Guyton said:

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