Apple's Japan tablet sales: a precursor of things to come?
News On Japan via dailyfinance.com -- Jan 18
According to a recent study , the words most often used in Japanese electronics stores in December were: 'I'll take a Nexus 7, please." Research firm BNC conducted an electronics store calling campaign throughout Japan to gauge tablet sales at 2,400 retail outlets during the busy December shopping season.
For the first time since May 2010, when Apple began selling iPads in Japan, Google's Nexus 7 tablet alternative has taken over the top spot in the market. The Nexus commanded 44.4% of Japanese tablet sales in December, while Apple's piece of the pie dropped to 40.1%. There are two primary reasons for the change at the top in Japan: number one, price . The Nexus retails for about $200 in Japan, compared to $300 for the iPad Mini, and $500 for an iPad. Price is a concern for Apple that's going to manifest itself in the smartphone market, too.
Reason number two is the release of Apple's iPad Mini toward the end of last year, which caused some inventory problems, and may also have cannibalized sales of previous iPad versions, skewing the survey's final results. We'll need to wait and see what impact not having readily available iPads in stock had on December tablet sales, but the message is clear; in Japan, at least, consumers are ready and willing to explore alternatives to Apple, particularly when price is part of the equation.
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