Travel industry expects greater demand for trips to Mt. Fuji
Yomiuri -- Jun 24

The travel industry is stepping up efforts to cash in on Mt. Fuji's listing as a UNESCO World Heritage site, which is expected to create "special demand" just as the summer holiday season nears.

East Japan Railway Co., in collaboration with Fujikyuko Co., will halve the fares for foreign visitors who travel by its trains and buses from Tokyo's 23 wards to the fifth station on Mt. Fuji from July 1. A similar campaign last year sold 1,600 tickets.

"We hope to improve on that figure this year," a JR East official said.

On Sunday, Prince Hotels, Inc. launched a special accommodation plan for 15 rooms at the Prince Hakone in Hakone, Kanagawa Prefecture, that offer a view of Mt. Fuji. The room charge, 22,300 yen per night per person, is about 20 percent lower than the regular price. The "223" figure represents a play on the Japanese pronunciation for "Fujisan" when represented as numerals.

News source: Yomiuri

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