Harvard class to use ANA as case study
The Japan News -- Sep 23
A marketing class at Harvard Business School will use ANA Holding Inc.'s corporate strategy of changing its ways of thinking and flexibly responding to changing business environments to successfully overtake a leading rival as a case study, it has been learned.

The parent company of All Nippon Airways is to be introduced as Japan's second-largest airline that rallied to overtake Japan Airlines - the carrier which has long represented Japan.

An ANA executive will join a discussion session with about 900 students Friday.

Harvard Business School classes choose corporate strategies of successful companies from around the world as teaching material, which are often used at business schools in other countries.

The cases introduced at the school become examples of successful corporate strategies, influencing major company executives all over the globe.

Sony Corp. and Honda Motor Co. have previously been featured at the school. But only Toyota Motor Corp., Matsushita Electric Industrial Co., now Panasonic Corp., and Rakuten Inc. have reportedly been used in recent case studies.

ANA's international flight services were in the red for nearly 20 years since operations commenced in 1986, but the carrier soared into profit during fiscal 2004 and overtook JAL in terms of passenger transportation capacity for the first time in May this year.

News source: The Japan News
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