Adult nappies 'outsell baby nappies' -- Nov 28
Adult nappies are outselling nappies for babies in Japan, analysts at Pew Research Center believe.

Incontinence is a common problem among the elderly population and, with the average age of populations across the world increasing, the Japanese market is leading the way.

In Japan, people aged 65-and-over account for around a quarter of the overall population, increasing from 17.4% in 2000.

And the population is not getting younger - Japan's median age will be 53 by 2050 and the birth-rate per woman is still below two.

Over half of people above 70 and over a third of people between 50 and 69 years old have adult incontinence.

Health care professional Dr Sarah Jarvis says that it is the most embarrassing thing for women to shop for, ahead of condoms.

What is seen by some as an embarrassment or something to be ashamed of is becoming more acceptable in Japan and is seen as a huge business opportunity.

News source:
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