Japan brewers boost nonalcoholic beer production
Nikkei -- Jun 18
With their nonalcoholic beers gaining popularity and sales of the real stuff declining, Japan's Kirin Brewery and Suntory Beer are switching gears.

Kirin plans to boost monthly production of its Zeroichi, which is selling beyond the company's expectations, to three times the initial target, while Suntory is increasing the June-July production of its All-Free by about 10% from a year ago. This will lift Suntory's full 2017 production target by 4%, to 7.2 million cases [one case equals 20 633ml bottles].

The industry says more Japanese are turning to these and similar products so they can feel as though they are out drinking while really at work or doing daytime chores.

Kirin sold 630,000 cases of Zeroichi -- nearly 50% of its initial annual target -- in just two months.

Suntory estimates that nonalcoholic beer sales in Japan will grow 2% this year to 18 million cases.

On the other side of the coin, sales of regular beer are on the wane. This is not likely to change, considering the National Tax Agency on June 1 began clamping down on what it calls excessive discounts on alcoholic beverages.

News source: Nikkei
Oct 21
Typhoon Lan is expected to reach waters near Okinawa Prefecture's Daitojima region at dawn on Sunday. (NHK)
Oct 21
An elderly driver has run over pedestrians in Tokyo's busy district of Kichijoji, reportedly injuring 7 people. (NHK)
Oct 21
Miyazaki Prefectural Police have arrested a 62-year-old man in the murder of the manager of a diner in Miyazaki City last month, reports Jiji Press (tokyoreporter.com)
Oct 21
The Tokyo metropolitan government said Friday it will issue 10 billion yen in "green bonds" for institutional investors on Oct. 31. (Jiji)
Oct 21
Dressed entirely in black and quick on his feet, he eluded Osaka's finest for nearly a decade. And then, to their surprise, they discovered upon his arrest that he is an elderly man. (tokyoreporter.com)
Oct 21
Tokyo Metropolitan Police have arrested six street touts over the alleged aggressive solicitation of pedestrians in the Ueno area of Taito Ward, reports the Sankei Shimbun. (tokyoreporter.com)
Oct 20
On the occasion of her 83rd birthday Friday, Empress Michiko welcomed the award this year of the Nobel Peace Prize to the International Campaign to Abolish Nuclear Weapons as a meaningful development in efforts to eliminate nuclear weapons. (Japan Times)
Oct 20
Japanese police say more than 900 people under the age of 18 were victimized through social media in the first 6 months of this year. (NHK)
Oct 20
Japan's volcanic eruption prediction committee offered the view Thursday that a major eruption may occur at Mount Shinmoe in the southwestern region of Kyushu. (Jiji)
Oct 20
Nissan Motor has just announced it will suspend domestic shipments of vehicles from all 6 factories in Japan. (NHK)