Rakuten ties up with HomeAway

NHK -- Jul 04

E-commerce giant Rakuten is linking up with a major US vacation rental platform. The move will support its new business in private rentals for tourists to Japan.

The new partner HomeAway is a major rival of Airbnb.

Its website lists more than two million properties including resorts in 190 countries.

Rakuten entered the rental platform business less than 2 weeks ago by teaming up with Japanese property website operator Lifull.