In a tweet posted on 9 October, McDonald's Japan announced that their coffee has undergone a revamp to give it "the richest taste and aroma in McHistory."
I always thought McDonald's has gotten a bum rap when it comes to coffee. Without the all the fancy varieties and Italian words found in more fashionable coffee houses, this clown-backed burger shack still manages to make a mean cup of coffee.
They seem to feel the same way, which is why they really want to get the word out to everyone in Japan. And to do that, they are offering a free cup to everyone in the country.
That's free small hot coffees for the first 130 million customers to be exact, all being handed out between the hours of 3 p.m. and 7 p.m. from 16 to 20 October.
Considering the population of Japan is around 127 million and change, and adding in the estimated 400,000 tourists that visit the country during a five-day span, that's still about two million unaccounted for coffees even before subtracting all the infants and Latter Day Saints. In other words, McDonald is clearly looking for blanket saturation on this promotion in making sure every man, woman, and caffeine-craving kid gets a sip of their new coffee.
Despite all this, there might be some timid types who still feel guilty about walking into a business simply to claim a free coffee. Luckily, McDonald's has that base covered too, by offering Cinnamon Melts for 290 yen (US$2.60) also starting on 16 October.
