Society | Nov 30

Shiseido Japan's same-sex kiss ad wins gold in Epica advertising awards

Nov 30 (soranews24.com) - The artistic commercial secured a Grand Prix win as well as a gold award for the film category.

Not only did The Party Bus win the gold certificate for its nominated category (Health and Beauty – Film), its win qualified it as an entry into the top-ranked award provided by the Epica Awards: The Film Grand Prix. Only entries ranked gold can compete in the Grand Prix awards, and Shiseido’s ad triumphed over mighty opponents such as Heineken and Mars to earn the top prize. The theme of The Party Bus is that the heroine isn’t brave enough to confess her feelings. Amidst a busy party on a bus, she gains confidence through a beautiful animatic sequence involving her own makeup, and shares a kiss with her female love interest at the end of the film.

Not only did The Party Bus win the gold certificate for its nominated category (Health and Beauty – Film), its win qualified it as an entry into the top-ranked award provided by the Epica Awards: The Film Grand Prix. Only entries ranked gold can compete in the Grand Prix awards, and Shiseido's ad triumphed over mighty opponents such as Heineken and Mars to earn the top prize.

The theme of The Party Bus is that the heroine isn't brave enough to confess her feelings. Amidst a busy party on a bus, she gains confidence through a beautiful animatic sequence involving her own makeup, and shares a kiss with her female love interest at the end of the film.

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