Rakuten Inc and Walmart Inc officially opened the first Walmart e-commerce store in Japan, the Walmart Rakuten Ichiba Store, on the Rakuten Ichiba internet shopping mall.
The flagship store combines Walmart’s international expertise in delivering high-quality U.S. brand products at great prices and Rakuten’s strengths in online commerce to bring exciting new shopping experiences to Japanese consumers.
The digital Walmart store offers Japanese consumers access to a wide variety of high-quality U.S. branded products, including fashion apparel, outdoor goods and toys. The store will initially offer approximately 1,200 products from a diverse range of prestigious brands. Orders will be fulfilled in the U.S. and air freighted directly to Japanese customers, with a no surprises policy that includes shipping, duties and taxes in the product price.
Walmart said it plans to continue expanding its product range and adding new product categories from its international assortment to the Rakuten Ichiba store to meet customer needs. Walmart’s Japanese subsidiary Seiyu GK will provide customer support for the store, leveraging its years of experience serving local Japanese consumers.
