Japan’s beer drinkers squirrel away suds in anticipation of price hikes

TOKYO, Sep 29 (AsiaNews) - Beer sales typically decrease after the long, hot summer has ended, but they are continuing to rise in September as impending price hikes have consumers bucking that trend as they squirrel away their favorite brews.

The prices of many foods and drinks are set to increase on Oct. 1, and the upcoming price hikes have many people stockpiling beer as suds have a long shelf life.

Supermarkets and discount stores are enticing customers by means such as setting up special sales corners for those wanting to stock up on beer before it gets more expensive.

Mega Don Quijote Fukaebashi-ten, a discount store in Higashinari Ward, Osaka, opened a section exclusively for beer and beer-like beverages near the cash registers on the first floor in early September. ...continue reading

Source: HBCニュース　北海道放送

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