Japan Tobacco Inc (JT) announced Wednesday that Mild Seven, one of its global flagship brands, will have a new brand name, Mevius, and a globally unified design. JT said that with active investment to strengthen brand equity and a greater presence around the
world, Mevius is aiming to become the number one global premium brand.
Mild Seven, known for its smooth cigarettes with clean finish, has been the best selling brand in Japan since 1978, a year after it was launched. JT plans to roll out the new name and design across Japan, introducing the globally unified design in November while retaining the Mild Seven name, followed by the launch of the Mevius brand name in February 2013.
China's television regulator has ordered a crackdown on dramas about the country's battles with Japan during and before World War Two and demanded they be more serious, state media said on Friday, following viewer complaints about ludicrous storylines. (Reuters )
Shukan Post (May 24) conveys the difficulties experienced by other parts of the adult-entertainment biz in servicing customers from the communist nation.
A deri heru (“delivery health”) call-girl tells the tabloid that she is often requested to arrive at major hotels in the Shinjuku and Ikebukuro entertainment areas of Tokyo by Chinese visitors. (Tokyo Reporter)