Virtual pop star drives Vita sales in Japan
News On Japan via escapistmagazine.com -- Sep 07

The PlayStation Vita has acquired an unlikely savior in the form of virtual pop star/future robot overlord, Hatsune Miku. The future of Sony's latest handheld has been looking bleaker with each passing week.

As the company struggles to attract developers to the platform and stave off hackers, Japanese sales sank to an average of 10,000 units a week, way below those of the 3DS. However, sales shot up to 50,000 with the release of Hatsune Miku: Project Diva F, the latest in a series of rhythm games starring the titular, bobble-headed, voice-synth mascot.

The bad news is despite Diva F shifting some 159,000 copies in its first week, a wildly impressive figure for a Japan-only Vita title, it seems unlikely the game will receive a sequel. According to tweets from series spokesperson, Nakanohito, the game is actually selling slower than expected given its huge development costs. He also mentioned that digital downloads account for about 10% of sales.




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