As Bob Dylan and the Rolling Stones prove, good music lasts a long time; now Japanese hi-tech giant Hitachi says it can last even longer-a few hundred million years at least.

The company on Monday unveiled a method of storing digital information on slivers of quartz glass that can endure extreme temperatures and hostile conditions without degrading, almost forever. And for anyone who updated their LP collection onto CD, only to find they then needed to get it all on MP3, a technology that never needs to change might sound appealing.

The prototype storage device is two centimetres (0.8 inches) square and just two millimetres (0.08 inches) thick and made from quartz glass, a highly stable and resilient material, used to make beakers and other instruments for laboratory use.

The chip, which is resistant to many chemicals and unaffected by radio waves, can be exposed directly to high temperature flames and heated to 1,000 degrees Celsius (1,832 Fahrenheit) for at least two hours without being damaged.

It is also waterproof, meaning it could survive natural calamities, such as fires and tsunami.