Competition heats up for winter underwear
News On Japan via NHKReloaded -- Oct 01

Japanese retailers are vying to cash in on the country's drive for energy-savings this winter season by offering a new selection of thermal underwear.

Major clothing retailer Uniqlo is expanding its lineup of popular winter underwear to include products for toddlers.

Retail chain Seiyu has developed a new line of thermal underwear at a 20 percent discount to last year.

Stores are expecting higher demand for winter underwear as consumers prepare to turn down the heat in the face of power rate hikes.

Source: NHKReloaded


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