With the national decline in the number of children, two major toymakers have begun selling casual apparel to attract girls who have outgrown toys.
Takara Tomy A.R.T.S. and Bandai Co. are marketing products under brands, which originally appeared in popular games, at clothing stores directly operated by them. They are aiming to attract primary school girls moving away from toys with stylish "brand" outfits, as opposed to typical children's outfits featuring animation characters.
Takara Tomy A.R.T.S. opened its 18th PrismStone clothing shop at Mosaic Mall Kohoku in Yokohama on Wednesday. This clothing project was launched this fiscal year. The company plans to have 30 PrismStone outlets nationwide by the end of March. The firm sells clothes under the brands "PrismStone" and "DearCrown." The clothes are modeled on those worn by characters in "Pretty Rhythm," which is an idol life-simulation game popular with primary school girls.
A collection of materials related to a 17th century mission sent by a Japanese feudal lord to Europe and the world's oldest autographic diary left 10 centuries ago by a Japanese regent have been selected for the UNESCO Memory of the World registry, the Japanese education ministry said Wednesday. (Global Post )
Almost 1,500 people were transported to hospitals by ambulance due to heatstroke last week, up sharply from 942 in the preceding week, the Fire and Disaster Management Agency said Tuesday. (Japan Times )
Among about 200,000 traffic signals nationwide, 16 percent are being used beyond the end of the expected lifetime of their electrical systems and some have even toppled over due to age, according to the National Police Agency. (Yomiuri )
In May, Akira Ikoma, the editor of a guide to men's entertainment called Ore no Tabi (My Journey), said that "Abenomics" had caused a spike in prices at high-end soapland bathhouses in Tokyo. However, the same editor tells Shukan Post (June 28) that the initiative is not impacting the low-end market in the same way. (Tokyo Reporter )
Tokyo District Court decided on Monday to open planned examinations of three witnesses who are former senior members of the Aum Shinrikyo doomsday cult and now death-row inmates, during an upcoming trial of another former senior Aum member. (Jiji Press )