Japan's newest tour guide: Hello Kitty
News On Japan via nbcnews.com -- Oct 09

The globally popular cartoon character, Hello Kitty, has a new job: tour guide for visitors to Japan. In the wake of last year's devastating earthquake and nuclear disaster in Japan, Tokyo-based Japan Tourism Agency has collaborated with Sanrio, creator of Hello Kitty, to develop a special iPhone app called "Visit Japan with Hello Kitty."

Nori Akashi, public relations manager for the Japan National Tourist Organization in New York, said the Japan Tourism Agency had developed the app-its first-because "Hello Kitty is an icon, like Japan tourism.

"Hello Kitty has a strong association with Japan; it's globally known and eye-catching," she said.

Downloadable for free through March 31, 2013, from Apple's App Store, the app features 53 Hello Kitty characters dressed in special costumes appropriate for each of Japan's 47 prefectures; Hokkaido, Tokyo, Kanagawa, Osaka and Kyoto feature multiple characters.

Source: nbcnews.com



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