Google Play grows in Japan, other Asian countries
News On Japan via computerworld.com -- Nov 30
Apple's App Store generates four times the revenue of Google Play, but Google's sales of apps are growing fast in South Korea, Japan and India, according to a new monthly index released Thursday by analytics firm App Annie.
The growth of Google Play in Asian countries has been so robust that Japan exceeded the U.S. for the first time in Google Play revenues in October, said Ollie Lo, vice president of marketing for App Annie, which is based in Beijing and San Francisco.
Google Play revenues grew 311% from January to October, while App Store revenues grew 13%, Lo said in a telephone interview. He didn't release dollar amounts.
"Google Play is catching up with Apple's App Store," Lo said. "The Android platform is doing a good job at getting more publishers of apps."
The success in Asia for Google Play is partly because more people use smartphones and tablets in Japan and South Korea than other countries. The practice of making in-app purchases is also more popular in those countries, as compared to the U.S. and other Western countries, Lo explained. An in-app purchase is when a mobile game player adds functionality or features while playing a game at a small cost, or when a user decides to add more functionality to a productivity app.
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