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Press Releases from Apple, Inc.
29 Jan
CUPERTINO, California — January 28, 2016 — Apple® today announced a voluntary recall of AC wall plug adapters designed for use in Argentina, Australia, Brazil, Continental Europe, New Zealand and South Korea. In very rare cases, affected Apple two-prong wall plug adapters may break and create a risk of electrical shock if touched. These wall plug adapters shipped with Mac® and certain iOS devices between 2003 and 2015 and were also included in the Apple World Travel Adapter Kit. Apple is aware of 12 incidents worldwide.

The recall does not affect any other Apple AC wall plug adapters designed for Canada, China, Hong Kong, Japan, United Kingdom, United States or any Apple USB power adapters.
 
Because customer safety is the company’s top priority, Apple is asking customers to stop using affected plug adapters. Customers should visit www.apple.com/support/ac-wallplug-adapter for details about how to exchange the affected adapters for new, redesigned ones.
 
An affected two-prong plug adapter has either four or five characters or no characters on the inside slot where it attaches to the main Apple power adapter. Visit the program website for more details on how to identify an affected adapter.

Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apple’s four software platforms — iOS, OS X, watchOS and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.

Press Contacts:
Colin Smith
Apple
colins@apple.com
(408) 862-1171

Starlayne Meza
Apple
starlayne@apple.com
(408) 974-3391  
27 Jan
CUPERTINO, California — January 26, 2016 — Apple® today announced financial results for its fiscal 2016 first quarter ended December 26, 2015. The Company posted record quarterly revenue of $75.9 billion and record quarterly net income of $18.4 billion, or $3.28 per diluted share. These results compare to revenue of $74.6 billion and net income of $18 billion, or $3.06 per diluted share, in the year-ago quarter. Gross margin was 40.1 percent compared to 39.9 percent in the year-ago quarter. International sales accounted for 66 percent of the quarter’s revenue.

“Our team delivered Apple’s biggest quarter ever, thanks to the world’s most innovative products and all-time record sales of iPhone, Apple Watch and Apple TV,” said Tim Cook, Apple’s CEO. “The growth of our Services business accelerated during the quarter to produce record results, and our installed base recently crossed a major milestone of one billion active devices.”

“Our record sales and strong margins drove all-time records for net income and EPS in spite of a very difficult macroeconomic environment,” said Luca Maestri, Apple’s CFO. “We generated operating cash flow of $27.5 billion during the quarter, and returned over $9 billion to investors through share repurchases and dividends. We have now completed $153 billion of our $200 billion capital return program.”

Apple is providing the following guidance for its fiscal 2016 second quarter: revenue between $50 billion and $53 billion gross margin between 39 percent and 39.5 percent operating expenses between $6 billion and $6.1 billion other income/(expense) of $325 million tax rate of 25.5 percent
Apple’s board of directors has declared a cash dividend of $.52 per share of the Company’s common stock. The dividend is payable on February 11, 2016, to shareholders of record as of the close of business on February 8, 2016.

Apple will provide live streaming of its Q1 2016 financial results conference call beginning at 2:00 p.m. PST on January 26, 2016 at www.apple.com/investor/earnings-call/. This webcast will also be available for replay for approximately two weeks thereafter.

Q1’16 Earnings Supplemental Material

This press release contains forward-looking statements including without limitation those about the Company’s estimated revenue, gross margin, operating expenses, other income/(expense), and tax rate. These statements involve risks and uncertainties, and actual results may differ. Risks and uncertainties include without limitation the effect of competitive and economic factors, and the Company’s reaction to those factors, on consumer and business buying decisions with respect to the Company’s products; continued competitive pressures in the marketplace; the ability of the Company to deliver to the marketplace and stimulate customer demand for new programs, products, and technological innovations on a timely basis; the effect that product introductions and transitions, changes in product pricing or mix, and/or increases in component costs could have on the Company’s gross margin; the inventory risk associated with the Company’s need to order or commit to order product components in advance of customer orders; the continued availability on acceptable terms, or at all, of certain components and services essential to the Company’s business currently obtained by the Company from sole or limited sources; the effect that the Company’s dependency on manufacturing and logistics services provided by third parties may have on the quality, quantity or cost of products manufactured or services rendered; risks associated with the Company’s international operations; the Company’s reliance on third-party intellectual property and digital content; the potential impact of a finding that the Company has infringed on the intellectual property rights of others; the Company’s dependency on the performance of distributors, carriers and other resellers of the Company’s products; the effect that product and service quality problems could have on the Company’s sales and operating profits; the continued service and availability of key executives and employees; war, terrorism, public health issues, natural disasters, and other circumstances that could disrupt supply, delivery, or demand of products; and unfavorable results of legal proceedings. More information on potential factors that could affect the Company’s financial results is included from time to time in the “Risk Factors” and “Management’s Discussion and Analysis of Financial Condition and Results of Operations” sections of the Company’s public reports filed with the SEC, including the Company’s Form 10-K for the fiscal year ended September 26, 2015, and its Form 10-Q for the fiscal quarter ended December 26, 2015 to be filed with the SEC. The Company assumes no obligation to update any forward-looking statements or information, which speak as of their respective dates.

Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apple’s four software platforms — iOS, OS X, watchOS and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.

Press Contact:
Kristin Huguet
Apple
khuguet@apple.com
(408) 974-2414

Investor Relations Contacts:
Nancy Paxton
Apple
paxton1@apple.com
(408) 974-5420

Joan Hoover
Apple
hoover1@apple.com
(408) 974-4570
 
22 Jan
WHAT: Apple® FY 16 First Quarter Results Conference Call

WHERE: Via conference call. The dial-in numbers for press are (877) 616-0071 (toll-free) or (816) 581-1577. Please enter confirmation code 482343.

WHEN: Tuesday, January 26, 2016 at 2:00 p.m. PST/5:00 p.m. EST

REBROADCAST: The conference call will be available as a continuous rebroadcast beginning Tuesday, January 26 at 5:00 p.m. PST/8:00 p.m. EST through Tuesday, February 9 at 5:00 p.m. PST/8:00 p.m. EST. The dial-in numbers for the rebroadcast are (888) 203-1112 (toll-free) or (719) 457-0820. Please enter confirmation code 7349088.

WEBCAST: Apple will provide live audio streaming of its FY 16 First Quarter Results Conference Call using Apple's HTTP Live Streaming (HLS) technology. The live webcast will begin at 2:00 p.m. PST on January 26, 2016 at www.apple.com/investor/earnings-call/ and will also be available for replay for approximately two weeks thereafter. Live audio streaming requires an iPhone®, iPad® or iPod touch® with Safari® on iOS 7.0 or later, a Mac® with Safari 6.0.5 or later on OS X® v10.8.5 or later or a PC with Microsoft Edge on Windows 10.

This recording is the property of Apple and protected by US copyright law and international treaties. Any reproduction or distribution is strictly prohibited without prior written approval from Apple. Please contact Apple Public Relations or Investor Relations with any questions.

Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apple’s four software platforms — iOS, OS X, watchOS and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.

Press Contact:
Kristin Huguet
Apple
khuguet@apple.com
(408) 974-2414  
21 Jan
ROME — January 21, 2016 — Apple® today announced the creation of Europe’s first iOS App Development Center in Italy, to give students practical skills and training on developing iOS apps for the world’s most innovative and vibrant app ecosystem.

The iOS App Development Center, to be located at a partner institution in Naples, will support teachers and provide a specialized curriculum preparing thousands of future developers to be part of Apple’s thriving developer community. In addition, Apple will work with partners around Italy who deliver developer training to complement this curriculum and create additional opportunities for students. Apple expects to expand this program to other countries around the world.

“Europe is home to some of the most creative developers in the world and we’re thrilled to be helping the next generation of entrepreneurs in Italy get the skills they need for success,” said Tim Cook, Apple’s CEO. “The phenomenal success of the App Store is one of the driving forces behind the more than 1.4 million jobs Apple has created in Europe and presents unlimited opportunities for people of all ages and businesses of all sizes across the continent.”

Apple is a powerful engine of growth across Europe and the company’s ecosystem now supports more than 1.4 million jobs, including 1.2 million attributable to the community of app creators, software engineers and entrepreneurs building apps for iOS, as well as non-IT jobs supported directly and indirectly through the app economy.*

The unprecedented growth of the App Store® has helped developers in Europe earn over €10.2 billion from selling their apps around the world.

In Italy, over 75,000 jobs are attributable to the App Store and the developer community is vibrant. IK Multimedia launched its first app in 2009 and since then has had over 25 million downloads. Musement, launched in 2013, is now available in seven languages and 300 cities across 50 countries, making it easy for people to book travel and excursions on the go.

Roberto Macina, CEO and founder of Qurami, said: “Apple’s continued innovation inspires us to create the best mobile experiences and make our customers’ lives just a little bit easier. Apple’s app ecosystem is the anchor for our business, and developing across Apple’s operating systems has enabled us to easily and quickly bring the Qurami experience to iPhone, iPad and Apple Watch users.”

Thousands of companies are expanding because of their work with Apple, which supports hundreds of thousands of jobs in communities large and small across Europe. Milan-based Laboratorio Elettrofisico makes some of the most sophisticated magnetization equipment in the world and their technology enables some of the industry-leading magnetic features found in Apple products. Apple also works with Europe’s leading manufacturers of Micro-Electro-Mechanical Systems, which create tiny components that power some of the incredible sensor and audio technologies found in iOS devices.

*Job creation estimate based on research by Dr. Michael Mandel, Progressive Policy Institute. “App Economy Jobs in Europe,” January 21, 2016.

Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apple’s four software platforms — iOS, OS X, watchOS and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.

Press Contacts:
Alan Hely
Apple
alanhely@apple.com
+44 207 184 1193

Rob Saunders
Apple
rob_saunders@apple.com
+44 207 184 1414
 
21 Jan
CUPERTINO, California — January 20, 2016 — Apple® today announced a new addition and a major update to its family of music-making apps for iOS that make it easy for people to tap into their musical potential and create incredible music no matter where they are. An all-new app called Music Memos lets musicians and songwriters quickly capture, organize and develop their musical ideas right on their iPhone®. And a major update to GarageBand® for iOS introduces multiple new features, including Live Loops, a fun way for anyone to make music like a DJ using only their iPhone or iPad®.

“Musicians around the world, from the biggest artists to aspiring students, use Apple devices to create amazing music; the innovative new Music Memos app will help them quickly capture their ideas on iPhone and iPad whenever inspiration strikes,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “GarageBand is the most popular music creation app in the world, and this update helps everyone easily tap into their musical talent with the powerful new Live Loops and Drummer features, and adds support for the larger iPad Pro screen and 3D Touch on iPhone 6s and iPhone 6s Plus.”

“Sometimes ideas come faster than I can get them into my notebook so I've used Voice Memos and Notes to quickly capture songs before they're lost. Music Memos is like if those two apps came together to form some kind of superpower for songs,” said Ryan Adams, critically acclaimed singer-songwriter and producer. “It quite literally blew my mind how Music Memos could transform a single guitar idea into a whole composition with a virtual drummer loose enough that it felt like you were having your mind read by some A.I. musician and a choice of stand-up or electric bass accompaniments.”

“I recorded my first album using GarageBand and I continue to use it in my music today,” said T-Pain, Grammy Award-winning artist and producer. “I love how the new Live Loops in GarageBand lets me quickly build tracks and beats, and even perform effects like a musical instrument. It’ll change the way an entire generation makes music.”

Musicians and songwriters around the world have used the Voice Memos app on their iPhone to quickly record ideas, and many hit songs first started as Voice Memos. The new Music Memos app is inspired by Voice Memos and takes the functionality even further by adding musician-friendly features designed specifically for songwriting and developing musical ideas. With Music Memos, you can record any musical instrument through the iPhone’s built-in microphone in a high-quality, uncompressed format, then name, tag and rate it to start building a library of your ideas. The app can analyze rhythm and chords of acoustic guitar and piano recordings, and instantly add drums and a bass line to provide a virtual, customizable backing band that plays along to match the feel of your song. Music Memos can even provide basic notation that displays the chords that were played. With iCloud® your Music Memos are automatically available across all your Apple devices so you can open them in GarageBand or Logic Pro X℠ to further develop your songs. Musicians can easily share their ideas via email or with their fans through Apple Music™ Connect. For more information about the new Music Memos app, visit, www.apple.com/music-memos.

GarageBand for iOS is the world's most popular mobile music creation app, and the new GarageBand 2.1 update introduces Live Loops, an entirely new and intuitive way to create amazing music. Inspired by DJ hardware controllers and drum machines, Live Loops makes it easy for anyone to create music by simply tapping cells and columns in a highly visual grid to trigger different looped instruments and samples. The loops can be performed, arranged and remixed live, and GarageBand automatically keeps all the beats in sync with perfect time and pitch. To get you started, Live Loops comes with a library of Apple-designed loop templates in a variety of genres including EDM, Hip Hop, Dubstep and Rock, or you can create your own loops from scratch. 

GarageBand 2.1 for iOS also includes the new Drummer feature with nine EDM and acoustic virtual session drummers that provide their own signature sound, as well as an expanded selection of amps for bass players. Advanced GarageBand users can now create even more dynamic and polished sounding songs using new automation features, controls recording and a new simple EQ. GarageBand 2.1 looks stunning on the expansive 12.9-inch Retina® display on the new iPad Pro™ and gives you access to even more controls and room to play. And on iPhone 6s and iPhone 6s Plus, the app now supports 3D Touch, allowing you to play with more expression. For more information about the new GarageBand for iOS, visit, www.apple.com/ios/garageband.

Pricing & Availability 
Music Memos is available for free on the App Store® and is compatible with iPhone 4s and later, and iPad 2 and later. GarageBand 2.1 for iOS is bundled free with new iOS devices 32GB and larger, is available as a free upgrade for existing users with compatible iOS 9 devices or later, and is available to everyone else for $4.99 via the App Store.

Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apple’s four software platforms — iOS, OS X, watchOS and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.

Press Contacts:
Colin Smith 
Apple
colins@apple.com
(408) 862-1171

Starlayne Meza
Apple
starlayne@apple.com
(408) 974-3391  
6 Jan
CUPERTINO, California — January 6, 2016 — Apple® today announced that customers around the world made this holiday season the biggest ever for the App Store®, setting new records during the weeks of Christmas and New Year’s. 

In the two weeks ending January 3, customers spent over $1.1 billion on apps and in-app purchases, setting back-to-back weekly records for traffic and purchases. January 1, 2016 marked the biggest day in App Store history with customers spending over $144 million. It broke the previous single-day record set just a week earlier on Christmas Day.

“The App Store had a holiday season for the record books. We are excited that our customers downloaded and enjoyed so many incredible apps for iPhone, iPad, Mac, Apple Watch and Apple TV, spending over $20 billion on the App Store last year alone,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “We're grateful to all the developers who have created the most innovative and exciting apps in the world for our customers. We can't wait for what's to come in 2016.”

Worldwide, the App Store has brought in nearly $40 billion for developers since 2008, with over one-third generated in the last year alone.

Largely as a result of the App Store’s success, Apple is now responsible for creating and supporting 1.9 million jobs in the U.S. alone. Nearly three-quarters of those jobs — over 1.4 million — are attributable to the community of app creators, software engineers and entrepreneurs building apps for iOS, as well as non-IT jobs supported directly and indirectly through the app economy.*

Apple has previously reported that the iOS app economy has created 1.2 million jobs in Europe and 1.4 million jobs in China.

Gaming, Social Networking and Entertainment were among the year's most popular App Store categories across Apple products, with customers challenging themselves to Minecraft: Pocket Edition, Trivia Crack and Heads Up!, and staying in touch with friends and family using Facebook Messenger, WeChat and Snapchat. Games and subscription apps dominated this year’s top grossing titles including Clash of Clans, Monster Strike, Game of War - Fire Age and Fantasy Westward Journey, as well as Netflix, Hulu and Match.

The launch of the all-new Apple TV® and Apple Watch® have paved the way for entirely new app experiences, changing how people consume content through their television and providing useful information at a glance on Apple’s most personal device yet. Since its launch in October, the new Apple TV’s most popular apps include Rayman Adventures, Beat Sports and HBO NOW. Chart-topping apps for Apple Watch owners include fitness apps Nike+ Running and Lifesum, and iTranslate and Citymapper in the Travel category.

*Job creation estimate based on research by Dr. Michael Mandel, Progressive Policy Institute. “App Economy Jobs in the United States,” January 6, 2016

Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apple’s four software platforms — iOS, OS X, watchOS and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.

Press Contacts:
Lisa Israel
Apple
lisrael@apple.com
(408) 974-2118

Colin Johnson
Apple
colin_johnson@apple.com
(408) 974-6284  
18 Dec
BEIJING — December 18, 2015 — Apple® and China UnionPay today announced a partnership to bring Apple Pay®, which transforms mobile payments with an easy, secure and private way to pay, to China. China UnionPay cardholders will be able to easily add their bank cards to Apple Pay on iPhone®, Apple Watch® and iPad®, providing added convenience and security to everyday shopping.

“China UnionPay is dedicated to promoting payment innovations and providing secure, convenient mobile payment experiences for its hundreds of millions of cardholders, aligning multiple parties in the industry,” said Chai Hongfeng, executive vice president of China UnionPay. “We’re very excited to offer Apple Pay among a diverse set of innovative payment options that work with China UnionPay QuickPass.”

“Apple Pay has revolutionized the way millions of people pay every day with their iPhone, Apple Watch and iPad,” said Eddy Cue, Apple’s senior vice president of Internet Software and Services. “China is an extremely important market for Apple and with China UnionPay and support from 15 of China’s leading banks, users will soon have a convenient, private and secure payment experience.”

China UnionPay’s QuickPass and Apple Pay together will protect customer payment information through industry-leading payment tokenization technology. Security is at the core of Apple Pay, so when you add a credit or debit card, the actual card numbers are not stored on the device, nor on Apple servers. Instead, a unique Device Account Number is assigned, encrypted and securely stored in a dedicated chip called the Secure Element on your device. Each transaction is also authorized with a one-time unique dynamic security code. 

Paying is simple with the touch of a finger and can happen in one motion. In stores, there’s no need to open an app or wake your display. With the innovative NFC antenna design, simply hold iPhone near China UnionPay’s QuickPass-enabled POS terminals with your finger on Touch ID® to pay. With Apple Watch, just double click the side button and hold the watch face up to the contactless reader to make a purchase right from your wrist. Shopping within apps accepting Apple Pay has never been easier and there’s no need to manually fill out lengthy account forms or repeatedly type in shipping and billing information. 

Apple Pay will roll out to China UnionPay cardholders as soon as early 2016 after relevant tests and certification required by Chinese regulators, with the service itself in compliance with the applicable national mobile payment and financial industry standards in China.

In stores, Apple Pay works with iPhone 6s, iPhone 6s Plus, iPhone 6, iPhone 6 Plus and Apple Watch. When paying within apps, Apple Pay is compatible with iPhone 6s, iPhone 6s Plus, iPhone 6, iPhone 6 Plus, iPad Air® 2, iPad mini™ 3, iPad mini 4 and iPad Pro™. For more information on Apple Pay, visit http://www.apple.com/cn/apple-pay/. 

As a bankcard network, China UnionPay operates China’s national inter-bank clearing and settlement system, develops the worldwide UnionPay Card acceptance network, promotes the issuance and usage of the UnionPay cards as well as other innovative payment solutions, so as to provide quality, efficient and safe payment services to cardholders. To date, the total number of the UnionPay Card issued both at home and abroad has been over 5 billion. The UnionPay network has been extended to all the cities and rural areas in China. In addition, UnionPay has enabled UnionPay Card acceptance across more than 150 countries and regions through extensive cooperation with financial and payment institutions around the world. UnionPay cards can be used in more than 26 million merchants and 1.9 million ATMs. Additional information may be found at www.unionpay.com.

Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apple’s four software platforms — iOS, OS X, watchOS and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.

Press Contacts:
Carolyn Wu 
Apple
carolyn_wu@apple.com
+86 10 8525 5952

Qi Yin
China UnionPay
yinqi@unionpay.com
+86 21 5036 2242

17 Dec
CUPERTINO, California — December 17, 2015 — Apple® today announced that Jeff Williams has been named chief operating officer and Johny Srouji is joining Apple’s executive team as senior vice president for Hardware Technologies. Phil Schiller, senior vice president of Worldwide Marketing, will expand his role to include leadership of the revolutionary App Store® across all Apple platforms. Apple also announced that Tor Myhren will join Apple in the first calendar quarter of 2016 as vice president of Marketing Communications, reporting to CEO Tim Cook.

“We are fortunate to have incredible depth and breadth of talent across Apple’s executive team. As we come to the end of the year, we’re recognizing the contributions already being made by two key executives,” said Tim Cook, Apple’s CEO. “Jeff is hands-down the best operations executive I’ve ever worked with, and Johny’s team delivers world-class silicon designs which enable new innovations in our products year after year.”

Cook continued, “In addition, Phil is taking on new responsibilities for advancing our ecosystem, led by the App Store, which has grown from a single, groundbreaking iOS store into four powerful platforms and an increasingly important part of our business. And I’m incredibly happy to welcome Tor Myhren, who will bring his creative talents to our advertising and marcom functions.”

Jeff joined Apple in 1998 as head of worldwide procurement and in 2004 he was named vice president of Operations. Since 2010 he has overseen Apple’s entire supply chain, service and support, and the social responsibility initiatives which protect more than one million workers worldwide. Jeff played a key role in Apple’s entry into the mobile phone market with the launch of iPhone®, and he continues to supervise development of Apple’s first wearable product, Apple Watch®.

In nearly eight years at Apple as vice president of Hardware Technologies, Johny Srouji has built one of the world’s strongest and most innovative teams of silicon and technology engineers, overseeing breakthrough custom silicon and hardware technologies including batteries, application processors, storage controllers, sensors silicon, display silicon and other chipsets across Apple’s entire product line. Educated at Technion, Israel’s Institute of Technology, Johny joined Apple in 2008 to lead development of the A4, the first Apple-designed system on a chip.

With added responsibility for the App Store, Phil Schiller will focus on strategies to extend the ecosystem Apple customers have come to love when using their iPhone, iPad®, Mac®, Apple Watch and Apple TV®. Phil now leads nearly all developer-related functions at Apple, in addition to his other marketing responsibilities including Worldwide Product Marketing, international marketing, education and business marketing. More than 11 million developers around the world create apps for Apple’s four software platforms — iOS, OS X®, watchOS™ and tvOS™ — as well as compatible hardware and other accessories, and customers have downloaded more than 100 billion apps across those platforms.

Tor Myhren joins Apple from Grey Group, where he has served as chief creative officer and president of Grey New York. Under his leadership, Grey was named Adweek’s Global Agency of the Year for both 2013 and 2015. As vice president of Marketing Communications at Apple, Tor will be responsible for Apple’s advertising efforts and will lead an award-winning team that spans a broad range of creative disciplines from video, motion graphics and interactive web design to packaging and retail store displays.

Tor will succeed Hiroki Asai, who earlier announced plans to retire after 18 years in graphic design and marketing communications roles at Apple.

Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apple’s four software platforms — iOS, OS X, watchOS and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.

Press Contacts:
Kristin Huguet
Apple
khuguet@apple.com
(408) 974-2414

4 Dec
CUPERTINO, California — December 3, 2015 — Apple® today announced that its Swift™ programming language is now open source. As an open source language, the broad community of talented developers — from app developers to educational institutions to enterprises — can contribute to new Swift features and optimizations and help bring Swift to new computing platforms. Introduced in 2014, Swift is the fastest growing programming language in history and combines the performance and efficiency of compiled languages with the simplicity and interactivity of popular scripting languages.* Apple today also launched the Swift.org website with detailed information about Swift open source, including technical documentation, community resources and links to download the Swift source code.

“By making Swift open source the entire developer community can contribute to the programming language and help bring it to even more platforms,” said Craig Federighi, Apple’s senior vice president of Software Engineering. “Swift’s power and ease of use will inspire a new generation to get into coding, and with today’s announcement they’ll be able to take their ideas anywhere, from mobile devices to the cloud.”

Swift is a powerful and intuitive programming language that gives developers the freedom and capabilities they need to create the next generation of cutting-edge software. Swift is easy to learn and use, even if you’ve never coded before, and it's the first systems programming language that is as expressive and enjoyable as a scripting language. Designed for safety, Swift also eliminates entire categories of common programming errors. 

The Swift open source code is available via GitHub and includes support for all Apple software platforms — iOS, OS X®, watchOS and tvOS™ — as well as for Linux. Components available include the Swift compiler, debugger, standard library, foundation libraries, package manager and REPL. Swift is licensed under the popular Apache 2.0 open source license with a runtime library exception, enabling users to easily incorporate Swift into their own software and port the language to new platforms. For more information about Swift, and access to community resources visit the new Swift.org.

*Based on RedMonk Programming Language Rankings, June 2015.

Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apple’s four software platforms — iOS, OS X, watchOS and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.

Press Contacts:
Colin Smith
Apple
colins@apple.com
(408) 862-1171

Starlayne Meza
Apple
starlayne@apple.com
(408) 974-3391  
9 Nov
CUPERTINO, California — November 9, 2015 — Apple® today announced iPad Pro™ is available to order online on Wednesday, November 11, from Apple.com and will arrive at Apple’s retail stores, select carriers and Apple Authorized Resellers starting later this week. Apple Pencil™ and Apple’s new Smart Keyboard, also available to order on Wednesday, bring breakthrough levels of precision and utility to iPad Pro.

“The early response to iPad Pro from app developers and our customers has been incredible, and we’re excited to get iPad Pro into the hands of customers around the world this week,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “iPad Pro is the most powerful iPad we’ve ever made, giving users the ability to be even more creative and more productive with the epic 12.9-inch Retina display, powerful 64-bit A9X chip and groundbreaking Apple Pencil and new Smart Keyboard. We can’t wait to see what they do with iPad Pro.”

The new, larger iPad Pro features a stunning 12.9-inch Retina® display with 5.6 million pixels, the most ever in an iOS device, and groundbreaking performance with the new 64-bit A9X chip, rivaling most portable PCs. It is thin, light and delivers all-day 10-hour battery life* that users have come to expect from iPad®. Apple Pencil for iPad Pro makes drawing and sketching feel remarkably fluid and natural, and delivers incredible accuracy for activities like fine art illustration and detailed 3D design. A built-in Lightning® connector on Apple Pencil makes for quick and easy pairing and charging. Apple’s new Smart Keyboard further extends the utility of iPad Pro, offering a full-sized keyboard in a thin, durable design so you can take it anywhere. The Smart Keyboard attaches to iPad Pro’s innovative Smart Connector port, eliminating the need for a separate battery, on/off switch or Bluetooth pairing.

iPad Pro has already inspired developers of the next generation of advanced apps for everything from productivity, design, illustration, engineering and medical, to education, gaming and entertainment. 

“iPad Pro enables new forms of mobile creativity that will help transform how creatives work,” said Scott Belsky, vice president of Products at Adobe. “With the larger iPad Pro screen and lightning-fast performance, creatives will be able to take full advantage of Adobe’s family of Creative Cloud mobile apps. For example, the ability to manipulate a 50-megapixel image right on iPad Pro in Photoshop Fix and then send that image to Photoshop CC on a desktop, for further refinement, is the kind of industry-advancing collaboration that millions of Adobe and Apple customers will benefit from.”

“Creative thinkers worldwide use Paper as part of their workflow, designing everything from flow charts, to storyboards, to wireframes, to architectural sketches. iPad Pro is the ultimate platform for Paper, with a powerful 12.9-inch Retina display and A9X chip that deliver performance rivaling most portable PCs,” said Georg Petschnigg, CEO and co-founder of FiftyThree. “iPad Pro gives Paper users an even bigger and more dynamic canvas on which to rapidly capture ideas however they strike — as notes, photos, sketches or diagrams.”

“Procreate 3 is designed for iPad Pro to give artists a more immersive experience than ever before,” said James Cuda of Savage Interactive. “iPad Pro’s gorgeous 12.9-inch Retina display lets you create massive artworks: up to an incredible 16K in resolution. This new level of definition allows for large format printing and exceptionally detailed artworks. Procreate 3 is also built for Apple Pencil. Its remarkable accuracy, pressure sensitivity, tilt detection and palm rejection make Apple Pencil the tool we’ve been waiting for.”

“iPad Pro and Apple Pencil are the new pad and pen,” said Evi Meyer, CEO of 3D sketching app UMake. “With its simple use and powerful computing capacity, designers can leverage these tools to reimagine their sketching experience and finally elevate their flat work to 3D. UMake, iPad Pro and Apple Pencil finally empower professional designers to embrace innovation, along with their creativity.”

Pricing & Availability iPad Pro starts at $799 (US) for the 32GB with Wi-Fi model and $1079 (US) for the Wi-Fi + Cellular 128GB model and comes in three gorgeous metallic finishes including silver, gold and space gray and can be purchased at Apple.com, Apple’s Retail stores, select carriers and select Apple Authorized Resellers. Apple Pencil will be available for $99 (US) and Smart Keyboard will be available in charcoal gray for $169 (US).** iPad Pro will be available in Anguilla, Antigua and Barbuda, Australia, Austria, Belgium, Canada, Cayman Islands, China, Czech Republic, Denmark, El Salvador, Finland, France, Germany, Gibraltar, Greenland, Guatemala, Hong Kong, Hungary, Ireland, Isle of Man, Italy, Japan, Liechtenstein, Luxembourg, Malaysia, Mexico, Monaco, Netherlands, New Zealand, Norway, Poland, Portugal, Puerto Rico, Russia, Singapore, Slovenia, Spain, Sweden, Switzerland, Thailand, Trinidad and Tobago, Turkey, UAE, US, UK, Uruguay and US Virgin Islands. New, Apple-designed polyurethane iPad Pro Smart Covers will be available for $59 (US) in charcoal gray and white. New iPad Pro Silicone Cases will be available for $79 (US) in charcoal gray and white. Every customer who buys iPad Pro at an Apple Retail Store will be offered free Personal Setup to help them customize their iPad Pro by setting up email, showing them new apps from the App Store® and more, so they’ll be up and running with their new iPad Pro before they leave the store. Anyone who wants to learn more about the new iPad Pro or iOS 9 can register for the free workshops offered at every Apple Store®. 
* Battery life depends on device settings, usage and other factors. Actual results may vary.
** Smart Keyboard for iPad Pro is available in a US English keyboard layout.

Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apple’s four software platforms — iOS, OS X, watchOS and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.

Press Contacts:
Ryan James
Apple
ryanj@apple.com
(408) 862-5585

Andy Bowman
Apple
abowman@apple.com
(408) 783-0619
 
28 Oct
CUPERTINO, California — October 27, 2015 — Apple® today announced financial results for its fiscal 2015 fourth quarter ended September 26, 2015. The Company posted quarterly revenue of $51.5 billion and quarterly net profit of $11.1 billion, or $1.96 per diluted share. These results compare to revenue of $42.1 billion and net profit of $8.5 billion, or $1.42 per diluted share, in the year-ago quarter. Gross margin was 39.9 percent compared to 38 percent in the year-ago quarter. International sales accounted for 62 percent of the quarter’s revenue.

The growth was fueled by record fourth quarter sales of iPhone®, the expanded availability of Apple Watch®, and all-time records for Mac® sales and revenue from services.

“Fiscal 2015 was Apple’s most successful year ever, with revenue growing 28% to nearly $234 billion. This continued success is the result of our commitment to making the best, most innovative products on earth, and it’s a testament to the tremendous execution by our teams,” said Tim Cook, Apple’s CEO. “We are heading into the holidays with our strongest product lineup yet, including iPhone 6s and iPhone 6s Plus, Apple Watch with an expanded lineup of cases and bands, the new iPad Pro and the all-new Apple TV which begins shipping this week.”

“Apple’s record September quarter results drove earnings per share growth of 38% and operating cash flow of $13.5 billion,” said Luca Maestri, Apple’s CFO. “We returned $17 billion to our investors during the quarter through share repurchases and dividends, and we have now completed over $143 billion of our $200 billion capital return program.”

Apple is providing the following guidance for its fiscal 2016 first quarter: revenue between $75.5 billion and $77.5 billion gross margin between 39 percent and 40 percent operating expenses between $6.3 billion and $6.4 billion other income/(expense) of $400 million tax rate of 26.2 percent
Apple’s board of directors has declared a cash dividend of $.52 per share of the Company’s common stock. The dividend is payable on November 12, 2015, to shareholders of record as of the close of business on November 9, 2015.

Apple will provide live streaming of its Q4 2015 financial results conference call beginning at 2:00 p.m. PDT on October 27, 2015 at www.apple.com/quicktime/qtv/earningsq415. This webcast will also be available for replay for approximately two weeks thereafter.

This press release contains forward-looking statements including without limitation those about the Company’s estimated revenue, gross margin, operating expenses, other income/(expense), and tax rate. These statements involve risks and uncertainties, and actual results may differ. Risks and uncertainties include without limitation the effect of competitive and economic factors, and the Company’s reaction to those factors, on consumer and business buying decisions with respect to the Company’s products; continued competitive pressures in the marketplace; the ability of the Company to deliver to the marketplace and stimulate customer demand for new programs, products, and technological innovations on a timely basis; the effect that product introductions and transitions, changes in product pricing or mix, and/or increases in component costs could have on the Company’s gross margin; the inventory risk associated with the Company’s need to order or commit to order product components in advance of customer orders; the continued availability on acceptable terms, or at all, of certain components and services essential to the Company’s business currently obtained by the Company from sole or limited sources; the effect that the Company’s dependency on manufacturing and logistics services provided by third parties may have on the quality, quantity or cost of products manufactured or services rendered; risks associated with the Company’s international operations; the Company’s reliance on third-party intellectual property and digital content; the potential impact of a finding that the Company has infringed on the intellectual property rights of others; the Company’s dependency on the performance of distributors, carriers and other resellers of the Company’s products; the effect that product and service quality problems could have on the Company’s sales and operating profits; the continued service and availability of key executives and employees; war, terrorism, public health issues, natural disasters, and other circumstances that could disrupt supply, delivery, or demand of products; and unfavorable results of legal proceedings. More information on potential factors that could affect the Company’s financial results is included from time to time in the “Risk Factors” and “Management’s Discussion and Analysis of Financial Condition and Results of Operations” sections of the Company’s public reports filed with the SEC, including the Company’s Form 10-K for the fiscal year ended September 27, 2014, its Form 10-Q for the fiscal quarter ended December 27, 2014, its Form 10-Q for the fiscal quarter ended March 28, 2015, its Form 10-Q for the fiscal quarter ended June 27, 2015, and its Form 10-K for the fiscal year ended September 26, 2015 to be filed with the SEC. The Company assumes no obligation to update any forward-looking statements or information, which speak as of their respective dates.

Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, the Mac and Apple Watch. Apple’s three software platforms — iOS, OS X and watchOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.

Press Contact:
Kristin Huguet
Apple
khuguet@apple.com
(408) 974-2414

Investor Relations Contacts:
Nancy Paxton
Apple
paxton1@apple.com
(408) 974-5420

Joan Hoover
Apple
hoover1@apple.com
(408) 974-4570
 
23 Oct
WHAT: Apple® FY 15 Fourth Quarter Results Conference Call

WHERE: Via conference call. The dial-in numbers for press are (855) 371-1642 (toll-free), (719) 219-0037 or (816) 581-1577. Please enter confirmation code 333778.

WHEN: Tuesday, October 27, 2015, 2:00 p.m. PDT/5:00 p.m. EDT

REBROADCAST: The conference call will be available as a continuous rebroadcast beginning Tuesday, October 27 at 5:00 p.m. PDT/8:00 p.m. EDT through Tuesday, November 10 at 5:00 p.m. PST/8:00 p.m. EST. The dial-in number for the rebroadcast is (888) 203-1112 (toll-free) or (719) 457-0820. Please enter confirmation code 795707.

WEBCAST: Apple will provide live audio streaming of its FY 15 Fourth Quarter Results Conference Call using Apple’s industry-leading HTTP Live Streaming software. The live webcast will begin at 2:00 p.m. PDT on Tuesday, October 27 at http://www.apple.com/quicktime/qtv/earningsq415 and will also be available for replay for approximately two weeks thereafter. Live audio streaming requires an iPhone®, iPad® or iPod touch® with Safari® on iOS 7.0 or later, a Mac® with Safari 6.0.5 or later on OS X® v10.8.5 or later or a PC with Microsoft Edge on Windows 10.

This recording is the property of Apple and protected by US copyright law and international treaties. Any reproduction or distribution is strictly prohibited without prior written approval from Apple. Please contact Apple Public Relations or Investor Relations with any questions.

Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, the Mac and Apple Watch. Apple’s three software platforms — iOS, OS X and watchOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.

Press Contact:
Kristin Huguet
Apple
khuguet@apple.com
(408) 974-2414

22 Oct
BEIJING — October 22, 2015 — Apple® today announced two new programs aimed at reducing the carbon footprint of its manufacturing partners in China. The programs will avoid over 20 million metric tons of greenhouse gas pollution in the country between now and 2020, equivalent to taking nearly 4 million passenger vehicles off the road for one year.

Apple also announced that construction on 40 megawatts of solar projects in the Sichuan Province is now complete. These solar installations produce more than the total amount of electricity used by Apple’s offices and retail stores in China, making Apple's operations carbon neutral in China.

“Climate change is one of the great challenges of our time, and the time for action is now,” said Tim Cook, Apple’s CEO. “The transition to a new green economy requires innovation, ambition and purpose. We believe passionately in leaving the world better than we found it and hope that many other suppliers, partners and other companies join us in this important effort.”

First, Apple is significantly expanding its clean-energy investments in China. Apple plans to build more than 200 megawatts of solar projects in the northern, eastern and southern grid regions of China, which will produce the equivalent of the energy used by more by than 265,000 Chinese homes in a year and will begin to offset the energy used in Apple’s supply chain.

Second, Apple is launching a new initiative to drive its manufacturing partners to become more energy efficient and to use clean energy for their manufacturing operations. Apple will partner with suppliers in China to install more than 2 gigawatts of new clean energy in the coming years.

Apple also will share best practices in procuring clean energy and building high-quality renewable energy projects, and provide hands-on assistance to some suppliers in areas like energy efficiency audits, regulatory guidance and building strong partnerships to bring new clean energy projects to China.

As part of Apple’s industry-leading program, Foxconn will construct 400 megawatts of solar, starting in the Henan Province, by 2018. Foxconn has committed to generate as much clean energy as its Zhengzhou factory consumes in final production of iPhone.

“We are excited to embark on this initiative with Apple. Our companies share a vision for driving sustainability and I hope that this renewable energy project will serve as a catalyst for continued efforts to promote a greener ecosystem in our industry and beyond,” said Terry Gou, founder and CEO of Foxconn Technology Group. “Sustainability is a core pillar in Foxconn’s strategy and we are committed to investing in green manufacturing.”

“Being responsible, protecting air and water, and driving clean energy are at the heart of Apple’s commitment to China,” said Lisa Jackson, Apple’s vice president of Environment, Policy and Social Initiatives. “These projects go beyond Apple’s operations in China to help our suppliers adopt clean renewable energy.”

Apple has taken significant steps to protect the environment by transitioning from fossil fuels to clean energy. Today the company is powering 100 percent of its operations in China and the US, and more than 87 percent of its worldwide operations, with renewable energy.

Learn more about Apple’s environmental efforts at www.apple.com/environment.

Apple in China
Apple operates 19 corporate offices and 24 retail stores in Greater China, directly employing 10,000 people. In total, Apple has helped create and support over 4.4 million jobs in China, including at least 1.4 million iOS app developer jobs and other positions related to the iOS ecosystem. Developers in China have earned more than $4 billion through the worldwide sale of apps on the App Store®, with over half of that amount paid in the last 12 months alone.

Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, the Mac and Apple Watch. Apple’s three software platforms — iOS, OS X and watchOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.

Press Contacts:
Carolyn Wu
Apple
carolyn_wu@apple.com
+86 10 8525 5952

Alisha Johnson
Apple
alisha_johnson@apple.com
(573) 673-1287
 
15 Oct
CUPERTINO, California — October 15, 2015 — Apple® today announced that ResearchKit™ is enabling new research studies on autism, epilepsy and melanoma. ResearchKit turns iPhone® into a powerful tool for medical research by helping doctors, scientists and other researchers gather data more frequently and more accurately from participants using iPhone apps. With ResearchKit, study participants can review an interactive informed consent process, easily complete active tasks or submit survey responses, and choose how their health data is shared with researchers, making contributions to medical research easier than ever. Researchers and developers have already contributed to ResearchKit, with more than 50 researchers adding to the open source framework.

“We’re honored to work with world-class medical institutions and provide them with tools to better understand diseases and ultimately help people lead healthier lives,” said Jeff Williams, Apple’s senior vice president of Operations. “In just six months, ResearchKit apps studying everything from asthma and diabetes to Parkinson’s disease, are already providing insights to scientists around the world and more than 100,000 participants are choosing to contribute their data to advance science and medical research.”

With user permission, researchers designing studies using ResearchKit can also access data from the Health app such as weight, blood pressure, glucose levels, and other data measured by third-party devices and apps, to capture real-time data right from the iPhone. Access to the accelerometer, microphone, gyroscope and GPS sensors in iPhone deliver additional insight into a participant’s gait, motor impairment, fitness, speech and memory, delivering more objective data to medical researchers.

New ResearchKit Studies
Autism: Duke University and Duke Medicine are launching “Autism & Beyond” for parents with concerns about autism and other developmental issues. The Duke research team is looking at whether the front-facing camera on an iPhone can be used to detect signs of developmental issues at a much younger age. The app uses novel emotion detection algorithms to measure a child’s reaction to videos shown on iPhone. Duke is partnering with Peking University in China and other international partners to conduct the study. 

“Autism & Beyond combines well-established screening questionnaires with a new video technology that makes it possible to analyze the emotions of children so that we may one day be able to automate the screening for conditions such as autism and anxiety,” said Ricky Bloomfield, Director of Mobile Technology Strategy and Assistant Professor in Internal Medicine & Pediatrics at Duke University. “ResearchKit enables us to put an entire medical study in a single app, reaching so many more people than we ever could before.”

Epilepsy: The EpiWatch app developed by Johns Hopkins is the first study of its kind to be conducted with Apple Watch using ResearchKit. The study will test whether the wearable sensors included in Apple Watch can be used to detect the onset and duration of seizures. During the first phase of this study, researchers will use a custom complication on the Apple Watch to provide patients with one-touch access to trigger the custom watch app to capture accelerometer and heart rate sensor data to capture the digital signature of their seizure and send an alert to a loved one. The app will keep a log of all seizures and the participant’s responsiveness during the event. The app also helps participants manage their disorder by tracking their medication adherence and by screening for side effects, while allowing participants to compare their condition with others in the research study.

“Epilepsy impacts over 2 million people in the United States. This new app, designed using ResearchKit, provides patients with interactive activities that help them manage their condition now, and opens the door to developing an app that can detect various seizure types and alert family and caregivers,” says Gregory Krauss, M.D., Professor of Neurology at the Johns Hopkins University School of Medicine. “Now we have the opportunity to use technology to monitor seizures across the country and collect data in a totally new way.”

Melanoma: Oregon Health & Science University is studying whether digital images taken on an iPhone can be used to learn about mole growth and melanoma risks and could help people better manage skin health by photographing and measuring mole size over time. Research participants will be able to document mole changes and share them directly with health professionals, and researchers will be able to capture images from tens of thousands of iPhone users around the globe to help create detection algorithms which can be used in future studies to potentially screen for melanoma.

“Melanoma is the poster child for early detection. If we can identify melanomas earlier by creating a simple way for patients to share images of their moles we can learn more about the progression of the disease,” said Sancy Leachman, M.D., Ph.D. Chair of Dermatology and Director, Melanoma Research Program, at the Knight Cancer Institute. ”Expanding our pool of research participants is a critical step in gaining the information we need. ResearchKit makes this easier than ever with the development of a simple iPhone app.”

Expansion of ResearchKit Framework
Researchers and developers using the open source software framework continue to contribute to ResearchKit with new modules, active tasks and custom surveys. The Active Task module enables researchers to gather more targeted data for their study by inviting participants to perform activities that generate data using iPhone’s advanced sensors. Initial Active Task modules included tasks to measure motor activities, fitness, cognition and voice. 

In just six months, more than 50 researchers have contributed active tasks to support new methods of research, including tasks to study tone audiometry for hearing loss; the ability to measure reaction time through delivery of a known stimulus to a known response; a timed walk test; PSAT to assess the speed of information processing and working memory, and the mathematical puzzle Tower of Hanoi often used for cognition studies. Additional contributions to the ResearchKit framework include iPad® support, image capture and the ability to add pie charts, line graphs and discrete graphs for more detailed dashboards. 

For more information on ResearchKit, visit www.apple.com/researchkit and for details on how to access the open source framework, visit www.researchkit.org.

To learn more about existing studies using ResearchKit, visit www.appstore.com/researchkit. ResearchKit studies are available in Austria, China, Germany, Hong Kong, Switzerland, the UK and the US.

Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, the Mac and Apple Watch. Apple’s three software platforms — iOS, OS X and watchOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.

Press Contacts:
Jacqueline Roy
Apple
jacqueline_roy@apple.com
(408) 862-4386

Catherine Anderson
Apple
catherine_anderson@apple.com
(669) 227-0491
 
13 Oct
CUPERTINO, California — October 13, 2015 — Apple® today updated the entire iMac® family, bringing a stunning new Retina® 4K display to the 21.5-inch iMac for the first time and the Retina 5K display to every 27-inch iMac. The new Retina displays make photos and videos more immersive and true-to-life thanks to a wider color gamut and spectacular image quality. The updated iMacs also feature more powerful processors and graphics, two Thunderbolt® 2 ports and new storage options that make the high-performance Fusion Drive even more affordable. 

Apple today also introduced a new lineup of wireless accessories including the all-new Magic Keyboard™, Magic Mouse® 2 and Magic Trackpad® 2. The Magic devices have been redesigned to feel more comfortable than ever, and feature rechargeable batteries that completely eliminate the need for disposable batteries. The new Magic Trackpad 2 also brings Apple’s revolutionary Force Touch interface to the desktop, adding a new dimension to the iMac experience. 

“From the first iMac to today, the spirit of iMac has never wavered — deliver the ultimate desktop experience with the latest technologies, gorgeous displays and cutting-edge designs,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “These are the most stunning iMacs we’ve ever made. With our gorgeous new Retina displays, more powerful processors and graphics and all-new Magic accessories, the new iMac continues to redefine the ultimate desktop experience.”

With Retina display, text appears sharper than ever, videos are unbelievably lifelike and you can see new levels of detail in your photos. The 21.5-inch iMac is available with the all-new Retina 4K display featuring an amazing 4096 x 2304 resolution and 9.4 million pixels, 4.5 times more than the standard 21.5-inch iMac display. Every 27-inch iMac features a Retina 5K display, the world’s highest resolution all-in-one display with a stunning 14.7 million pixels, 7 times more pixels than an HD display. With a Retina display now on the 21.5-inch iMac and every 27-inch iMac, iMac with Retina display is more affordable than ever.

The new Retina displays feature a wider color gamut that brings more brilliant and true-to-life colors to your desktop. With standard sRGB-based displays, many of the colors you see in real life never make it to your screen. The new Retina 5K and 4K displays feature a wider P3-based color gamut that provides a 25 percent larger color space, and with more available colors, images are more vivid, reveal even greater detail and appear more lifelike than ever.

Faster and more powerful than ever, the new 27-inch iMac with Retina 5K display now comes with sixth-generation Intel Core processors and the latest AMD high-performance graphics that deliver up to 3.7 teraflops of compute power. The new 21.5-inch iMac with Retina 4K display features a fifth-generation Intel Core processor and enhanced Intel Iris Pro Graphics. Two Thunderbolt 2 ports now come standard on all iMacs and deliver up to 20Gbps data transfer speeds for external drives and high-performance peripherals. And three stream 802.11ac Wi-Fi allows iMac to support up to 1.3Gbps wireless networking.*

Fusion Drive combines the large storage capacity of a hard drive with the high performance of flash to deliver shorter boot times and faster access to apps and files. Fusion Drive works in conjunction with OS X® to adapt to the way you use your iMac and automatically moves the files and apps you use most often to flash storage. The incredible performance of Fusion Drive is now more affordable with a new, lower-priced configuration that pairs a 1TB hard drive with 24GB of fast flash. Fusion Drive is also available with 2TB and 3TB configurations with 128GB of fast flash for more demanding workloads. For the ultimate in storage performance, optional all flash storage is available up to 1TB and is now up to 2.5 times faster.** 

The all-new Magic Keyboard, Magic Mouse 2 and Magic Trackpad 2 are more comfortable, capable and environmentally friendly. Designed around a built-in rechargeable lithium-ion battery, all three accessories eliminate the need for disposable batteries and feature a noticeably more solid internal structure and quality feel. The new Magic Keyboard features a full-size keyboard in a sleek new design that takes up 13 percent less space on your desktop. With a new scissor mechanism and lower profile, the Magic Keyboard provides an incredibly stable, precise and comfortable typing experience. The new Magic Mouse 2 is lighter, sturdier and features an optimized foot design for a smoother glide. The new Magic Trackpad 2 features a 29 percent larger surface and brings Force Touch to the desktop for the first time. Force Touch enables a range of new ways to interact with your Mac®, including the new Force click to quickly look up a word, preview a file or bring up a map from an address. The new Magic devices pair instantly with your Mac as soon as they are plugged in via the Lightning®-to-USB charging cable, and can last about a month or more on a full charge.***

Every new Mac comes with OS X El Capitan, the latest version of OS X that refines the Mac experience and improves system performance. El Capitan builds on the groundbreaking features and beautiful design of OS X Yosemite, with updates to window management, built-in apps and Spotlight® search, and performance improvements to make everyday activities — like launching and switching apps, opening PDFs and accessing email — faster and more responsive. El Capitan was specifically designed for the Retina display and features a new system font called San Francisco that has been fine-tuned for optimal readability on a Retina display.

iMovie®, GarageBand® and the suite of iWork® apps come free with every new iMac. iMovie, updated today to support 4K video, lets you easily create beautiful movies, and you can use GarageBand to make new music or learn to play piano or guitar. The iWork suite of Pages®, Numbers® and Keynote® makes it easy to create, edit and share stunning documents, spreadsheets and presentations. Pages, Numbers and Keynote for iCloud® let you create a document on iPhone® or iPad®, edit it on your Mac and collaborate with friends, even if they are on a PC.

Pricing & Availability
The 27-inch iMac with Retina 5K display is available today at Apple.com, Apple’s retail stores and select Apple Authorized Resellers. The 27-inch iMac comes in three models starting at $1,799 (US), $1,999 (US) and $2,299 (US). Additional technical specifications, configure-to-order options and accessories are available online at www.apple.com/imac.

The 21.5-inch iMac is available today at Apple.com, Apple’s retail stores and select Apple Authorized Resellers. The 21.5-inch iMac is available in three models starting at $1,099 (US) and $1,299 (US) and with a Retina 4K display starting at $1,499 (US). Additional technical specifications, configure-to-order options and accessories are available online at www.apple.com/imac.

Every new iMac comes standard with the new Magic Keyboard and Magic Mouse 2, and customers can order the new Magic Trackpad 2 as an option. The new Magic accessories are also available at Apple.com, Apple’s retail stores and select Apple Authorized Resellers. Magic Keyboard is available starting today for $99 (US). Magic Mouse 2 is available starting today for $79 (US). And the Magic Trackpad 2 is available starting today for $129 (US).

*Actual speed will vary based on range, connection rate, site conditions, size of network and other factors.

**Testing conducted by Apple in September 2015 using preproduction and shipping 27-inch iMac configurations. For more information visit www.apple.com/imac/features.

***Testing conducted by Apple in September 2015 using preproduction Magic Keyboard, Magic Mouse 2 and Magic Trackpad 2 devices, firmware and software with shipping iMac systems.

Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, the Mac and Apple Watch. Apple’s three software platforms — iOS, OS X and watchOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.

Press Contacts:
Colin Smith
Apple
colins@apple.com
(408) 862-1171

Starlayne Meza
Apple
starlayne@apple.com
(408) 974-3391
 
8 Oct
CUPERTINO, California and LONDON — October 8, 2015 — Apple® today announced that enhanced editions of all seven books in J.K. Rowling’s Harry Potter series are now available exclusively on the iBooks Store℠ for readers around the world to enjoy on their iPhone®, iPad®, iPod touch® and Mac®. Customers can download individual books featuring full original text, interactive animations and elaborate artwork bringing these beloved stories to life in a unique way. Harry Potter fans will also find annotations throughout their literary journey, written by the author herself.    “I’m thrilled to see the Harry Potter books so beautifully realised on iBooks for the digital world; the artwork and animations in these enhanced editions bring the stories alive in a delightful new way,” said J.K. Rowling.   “Harry Potter fans are going to love how their favorite stories come to life,” said Tim Cook, Apple’s CEO. “J.K. Rowling’s legendary series is perfect for enjoying on your iPad or iPhone and we’re thrilled to offer them exclusively on the iBooks Store.”   Until now, the Harry Potter digital books have only been available for readers to purchase through the Pottermore Shop. Starting today, iBooks® users can experience the books with all new exclusive custom covers for each title, and typography including the custom Harry Potter typefaces and new section headers and drop caps.   The iBooks Store is available in 52 countries and offers dozens of categories including cookbooks, history books, biographies, picture books and children’s books, with free books available in 155 countries.    Availability Today, the Harry Potter Enhanced Editions are available in English for $9.99 (USD) each in 32 countries. Pre-orders also begin today for French, German and Spanish versions, and will be available on November 9 in 18 additional countries.    Harry Potter fans can explore other magical content including Harry Potter movies, soundtrack albums and apps on the custom Harry Potter page on iBooks at www.iTunes.com/HarryPotter.    About Pottermore Pottermore is the digital entertainment, news and e-commerce company from J.K. Rowling, inspired by the Harry Potter books and the wider Wizarding World. Launched in 2012, it is also the global publisher of the Harry Potter eBooks and digital audio books. As the digital heart of J.K. Rowling’s Wizarding World, pottermore.com is dedicated to unlocking the power of imagination. It offers news, features, and articles as well as new and previously unreleased writing by J.K. Rowling.   Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, the Mac and Apple Watch. Apple’s three software platforms — iOS, OS X and watchOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.   Press Contacts: Christine Monaghan Apple cmonaghan@apple.com +1 (408) 974-8850   Howard Polskin Pottermore howard.polskin@team.pottermore.com +1 (917) 751-4407  
1 Oct
CUPERTINO, California — October 1, 2015 — Apple® today announced that James A. Bell, former chief financial officer and corporate president of The Boeing Company, has been elected to Apple’s board of directors. Bell brings more than four decades of experience in finance, strategic planning and leadership in complex organizations. During his 38-year career at Boeing, he also oversaw Boeing Capital Corporation and Boeing Shared Services, and was interim CEO of The Boeing Company in 2005.

“James brings a wealth of global, financial and industrial experience from his successful career at Boeing as corporate president and CFO,” said Tim Cook, Apple’s CEO. “I am thrilled to welcome him to Apple’s board of directors and I look forward to working with him.”

“We look for outstanding individuals to strengthen our board’s breadth of talent and depth of knowledge, and we are very happy to have identified a fantastic person in James Bell,” said Art Levinson, Apple’s chairman. “I’m confident that he will make many important contributions to Apple.”

“I am an avid user of Apple products and have a tremendous respect for the company’s ability to innovate,” said Bell. “I am delighted to join the Apple board and look forward to contributing to its continued success in any way I can.”

Bell is a member of the board of directors of JP Morgan Chase, Dow Chemical Company, CDW, and a Trustee of Chicago’s Rush University Medical Center. He has also worked with New Leaders for New Schools to help develop talented teachers and principals, and served on many community-based boards. Bell attended California State University, Los Angeles where he earned a bachelor’s degree in Accounting.

Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, the Mac and Apple Watch. Apple’s three software platforms — iOS, OS X and watchOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.

Press Contact:
Kristin Huguet
Apple
khuguet@apple.com
(408) 974-2414

30 Sep
BEIJING ― September 30, 2015 ― Apple® today announced that Apple Music™, iTunes® Movies and iBooks® are now available to customers in China. Apple Music combines an extensive and diverse music library with the knowledge of world-class music experts who have programmed playlists and radio stations just for you. Launching with millions of songs in its catalog, Apple Music in China features music from artists including Eason Chan, Li Ronghao, JJ Lin and G.E.M., as well as a wide range of international artists including Taylor Swift, Ed Sheeran and many more. Fans can also rent or purchase movies from a great selection of Chinese studios as well as Hollywood blockbusters on the iTunes Store®, in addition to enjoying paid and free books from the iBooks Store℠. For the first time, customers in China will have access to Apple’s entertainment ecosystem with music, movies and books right at their fingertips.

“Customers in China love the App Store and have made it our largest market in the world for app downloads,” said Eddy Cue, Apple’s senior vice president of Internet Software and Services. “One of the top requests has been more great content and we’re thrilled to bring music, movies and books to China, curated by a local team of experts.” 

Apple Music
Apple Music is a single, intuitive app that combines the best ways to enjoy music — all in one place. You can stream any Apple Music song, playlist or album, and download it for future offline listening. Our world class music experts have programmed an abundance of playlists for any genre or activity, in addition to creating hand-crafted radio stations powered by Apple Music’s extensive music catalog. Apple Music also offers an invaluable way for artists to connect with fans. Through Connect, artists can share lyrics, backstage photos, videos or even release their latest song directly to fans from their iPhone®. Apple Music in China features an incredible selection of local and international music from all the major and many independent labels, with more music being added regularly.  Customers can enjoy Apple Music on their iPhone, iPad®, iPod touch®, Mac®, PC and Android phones.* 

iTunes Movies
Through the iTunes Store, customers can rent or purchase movies, with most titles available in stunning HD, and enjoy the ultimate movie experience from any device, wherever and whenever they want. Check out recent blockbusters such as “Jurassic World,” “Furious 7,” and “Avengers: Age of Ultron,” as well as movies from local studios including Bona, Huayi Brothers and 1905. With iTunes Extras®, customers can also experience special features such as behind-the-scenes footage. As a token of appreciation, the recent Chinese hit, “The Taking of Tiger Mountain,” will be offered for free to all customers in China for a limited time.

iBooks 
The iBooks Store offers customers a wide selection of both paid and free Chinese language books from top local publishers, including “Big Head Son & Little Head Dad” by Zheng Chunhua, “The Family Belongings of Chinese People” by Ma Hongjie, and for the first time in China, Stephenie Meyer’s “Twilight” series will be available in a digital format. Purchased books are available anytime on customers’ Apple devices.

With iCloud®, all of your iTunes purchases can be accessed from your iPhone, iPad, iPod touch, Mac or PC regardless of which device you used to make the purchase. iCloud also remembers where you are in your favorite movies or books no matter which device you’re viewing them on.

Pricing & Availability
Starting on September 30, music fans in China are invited to a three-month trial membership of Apple Music, after which a 10 RMB/month subscription fee will apply. There will also be a family plan providing service for up to six family members available for just 15 RMB/month. Apple Music requires initial sign up. At the end of the trial period, the membership will automatically renew and payment method will be charged on a monthly basis until auto-renewal is turned off in account settings. Family plan requires iCloud Family Sharing. Visit http://www.apple.com/cn/icloud/family-sharing/ for more information.

Movies on iTunes will be available starting at 5 RMB for rental in HD and 18 RMB to buy new releases in HD. Paid iBooks start at 0.5 RMB.

*Apple Music will be coming to Android phones this fall. 

Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, the Mac and Apple Watch. Apple’s three software platforms — iOS, OS X and watchOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.

Press Contacts:
Carolyn Wu 
Apple
carolyn_wu@apple.com
+86 108 525 5952

Stephanie Saffer 
Apple
ssaffer@apple.com
+ 1 (408) 974-5160

30 Sep
CUPERTINO, California — September 29, 2015 — Apple® today announced that OS X® El Capitan, the latest major release of the world’s most advanced desktop operating system, will be available on Wednesday, September 30 as a free update for Mac® users. El Capitan builds on the groundbreaking features and beautiful design of OS X Yosemite, refining the Mac experience with updates to window management, built-in apps and Spotlight® search, and performance improvements to make everyday activities — like launching and switching apps, opening PDFs and accessing email — faster and more responsive.

“People love using their Macs, and one of the biggest reasons is the power and ease-of-use of OS X,” said Craig Federighi, Apple’s senior vice president of Software Engineering. “El Capitan refines the Mac experience and improves performance in a lot of little ways that make a very big difference. Feedback from our OS X beta program has been incredibly positive and we think customers are going to love their Macs even more with El Capitan.”

Refinements to the Mac Experience
El Capitan gives you simpler and smarter ways to do the things you do most with your Mac. A streamlined Mission Control® makes it easier to see and organize everything you have open on your Mac. With a single swipe, Mission Control arranges all your windows in a single layer so you can find the window you need even faster. When your desktop gets crowded, simply drag a window to the top of your screen to create a new Space and spread out your work. And the new Split View feature automatically positions two app windows side-by-side in full screen so you can work with both apps without distraction. 

Spotlight gets even smarter in El Capitan. You can now use Spotlight to check stock prices, weather conditions and forecasts, sports scores, schedules and standings, and even athlete information. You can also search with Spotlight to find a file using natural language. Simply type “email from Harrison in April” or “presentation I worked on yesterday” and Spotlight will help you find exactly what you are looking for. You can resize the Spotlight window to display more results or move it anywhere on your desktop.

OS X built-in apps are even better in El Capitan. Safari® now features Pinned Sites to keep your favorite websites open and active and a new mute button to quickly silence browser audio from any tab. Mail introduces Smart Suggestions, which recognizes names or events in a Mail message and prompts you to add them to your contacts or calendar with a single click. You can also swipe to delete messages, just like in iOS, and juggle multiple emails while Mail is in full screen. In Photos, you can now edit locations, batch change descriptions, sort albums by date or title, and take editing to the next level with third-party editing extensions from your favorite developers.

El Capitan features an all-new Notes app that lets you drag and drop photos, PDFs, videos and other files into a note, and add content directly from other apps, such as Safari web links or Maps locations, using the Share menu. Easy-to-create checklists help you keep track of important to-do items, and the new Attachments Browser organizes your attachments in one simple view, making it easy to find what you’re looking for. With iCloud®, your notes stay in sync so you can create notes on one device and edit them or check off items on your other devices.

Improvements to System Performance
OS X El Capitan improves system performance across your Mac, making many of the things you do everyday faster and more responsive. Metal™, Apple’s groundbreaking graphics technology, accelerates Core Animation and Core Graphics to boost system-level rendering by up to 50 percent, and efficiency by up to 40 percent, resulting in faster graphics performance for everyday apps.* Metal also takes full advantage of your CPU and GPU, delivering up to 10 times faster draw call performance for a richer, more fluid experience in games and pro apps.*

El Capitan also features enhanced international language support, including a new Chinese system font for both Traditional and Simplified, with 50,000 beautifully designed characters for crisp on-screen readability. Chinese keyboard input methods now offer regularly updated vocabulary lists and a smarter candidate window. El Capitan makes entering Japanese text faster by automatically transforming Hiragana into written Japanese and reducing the need to individually select and confirm word conversions. You can now also select the perfect font for your documents using four new Japanese typefaces. 

Pricing & Availability
OS X El Capitan is available as a free update starting Wednesday, September 30 from the Mac App Store℠. El Capitan supports all Macs introduced in 2009 and later, and some models introduced in 2007 and 2008.

*Testing conducted by Apple in August 2015 using 2.7GHz Intel Core i5–based 13-inch MacBook Pro systems with 128GB of flash storage and 8GB of RAM. Tested with prerelease OS X v10.11. Not all features are available on all devices. Performance will vary based on system configuration, application workload, and other factors.

Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, the Mac and Apple Watch. Apple’s three software platforms — iOS, OS X and watchOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.

Press Contacts:
Colin Smith
Apple
colins@apple.com
(408) 862-1171

Starlayne Meza
Apple
starlayne@apple.com
(408) 974-3391

28 Sep
CUPERTINO, California — September 28, 2015 — Apple® today announced it has sold more than 13 million new iPhone® 6s and iPhone 6s Plus models, a new record, just three days after launch. iPhone 6s and iPhone 6s Plus will be available in more than 40 additional countries beginning October 9 including Italy, Mexico, Russia, Spain and Taiwan. The new iPhones will be available in over 130 countries by the end of the year.

“Sales for iPhone 6s and iPhone 6s Plus have been phenomenal, blowing past any previous first weekend sales results in Apple’s history,” said Tim Cook, Apple’s CEO. “Customers’ feedback is incredible and they are loving 3D Touch and Live Photos, and we can’t wait to bring iPhone 6s and iPhone 6s Plus to customers in even more countries on October 9.”

iPhone 6s and iPhone 6s Plus bring a powerful new dimension to iPhone’s revolutionary Multi-Touch™ interface with 3D Touch, which senses how deeply you press the display, letting you do essential things more quickly and simply. The new iPhones introduce Live Photos, which bring still images to life, transforming instants frozen in time into unforgettable living memories. Live Photos, 3D Touch, 12-megapixel iSight® camera, 5-megapixel FaceTime® HD camera with Retina® Flash and more are powered by the Apple-designed A9 chip, the most advanced chip ever in a smartphone, delivering faster performance and great battery life. iPhone 6s and iPhone 6s Plus are designed with the strongest glass on any smartphone and 7000 series aluminum, the same alloy used in the aerospace industry, in gorgeous metallic finishes that now include rose gold.

iOS 9, the world’s most advanced mobile operating system, brings more intelligence to iPhone with proactive assistance, powerful search and improved Siri features, all while protecting users’ privacy. Built-in apps become more powerful with a redesigned Notes app, detailed transit information in Maps*, and an all-new News app for the best news reading experience on any mobile device. The foundation of iOS is even stronger with software updates that require less space to install and advanced security features to further protect your devices.

Customers are encouraged to check the Apple Store® app or Apple.com to receive updates on availability and estimated delivery dates. Every customer who buys an iPhone 6s or iPhone 6s Plus at an Apple Retail Store will be offered free Personal Setup service, helping them customize their iPhone by setting up email, showing them new apps from the App Store℠ and more, so they’ll be up and running with their new iPhone before they leave the store. Customers can also learn more about iOS 9 and their new device through free workshops at all Apple retail stores worldwide. In the US, the new iPhones are also available through AT&T, Sprint, T-Mobile, Verizon Wireless and additional carriers, and select Apple Authorized Resellers including Best Buy, Target and Walmart.

iPhone 6s and iPhone 6s Plus will roll out worldwide to more than 40 additional countries and territories beginning October 9 including Andorra, Austria, Belgium, Bosnia, Bulgaria, Croatia, Czech Republic, Denmark, Estonia, Finland, Greece, Greenland, Hungary, Iceland, Ireland, Isle of Man, Italy, Latvia, Liechtenstein, Lithuania, Luxembourg, Maldives, Mexico, Monaco, Netherlands, Norway, Poland, Portugal, Romania, Russia, Slovakia, Slovenia, Spain, Sweden, Switzerland and Taiwan. On October 10, countries include Bahrain, Jordan, Kuwait, Qatar, Saudi Arabia and United Arab Emirates. iPhone 6s and iPhone 6s Plus will be available in India, Malaysia and Turkey on Friday, October 16 and in over 130 countries by the end of the year.

Sales completed by Saturday, September 26 will be included in Apple’s 2015 fourth fiscal quarter results, and sales completed on Sunday, September 27 will be included in Apple’s 2016 first fiscal quarter results.

Pricing & Availability iPhone 6s and iPhone 6s Plus are available in gold, silver, space gray and the new rose gold metallic finishes for $0 down with 24 monthly payments starting at $27 (US) and $31 (US), respectively, from Apple’s retail stores in the US, Apple.com, select carriers and Apple Authorized Resellers.** Apple-designed accessories including leather and silicone cases in a range of colors and Lightning Docks in color-matched metallic finishes are also available. Exclusively at Apple’s retail stores in the US, customers can choose their carrier and get an unlocked iPhone 6s or iPhone 6s Plus with the opportunity to get a new iPhone annually and AppleCare+ on the new iPhone Upgrade Program. Monthly payments start at $32 (US) and $37 (US), respectively. For more information on the iPhone Upgrade Program visit www.apple.com/shop/iphone/iphone-upgrade-program or a US Apple Retail Store.*** Customers can visit Apple.com to reserve their iPhone for pick-up at their local Apple Store, based on availability. Most Apple stores also have iPhone available for walk-in customers each day.
*Transit information in Maps will be available in select major cities including Baltimore, Berlin, Chicago, London, Mexico City, New York City, Philadelphia, the San Francisco Bay Area, Toronto and Washington D.C., as well as over 300 cities in China, including Beijing, Chengdu and Shanghai. News app availability varies by country.
**Prices are rounded to nearest dollar and are based on 24 monthly installment payments. Taxes and activation fees may be due at sale. Carrier terms and eligibility may apply.
***The iPhone Upgrade Program is available to qualified customers only with a valid US personal credit card. Requires a 24-month installment loan with Citizens Bank, N.A. and iPhone activation with a national carrier — AT&T, Sprint, T-Mobile or Verizon. Full terms apply.

Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, the Mac and Apple Watch. Apple’s three software platforms — iOS, OS X and watchOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.

Press Contacts:
Trudy Muller
Apple
tmuller@apple.com
(408) 862-7426

Alex Kirschner
Apple
alexkirschner@apple.com
(408) 974-2479

21 Sep
CUPERTINO, California — September 21, 2015 — Apple® today announced iPhone® 6s and iPhone 6s Plus, the most advanced iPhones ever, will be available at 8:00 a.m. local time on Friday, September 25 at Apple’s retail stores. Stores will have the new iPhones available for walk-in customers who are encouraged to arrive early.1 Both models will also be available on Friday from AT&T, Sprint, T-Mobile, Verizon Wireless, additional carriers and select Apple Authorized Resellers. Apple also announced the fastest iOS adoption ever, with more than 50 percent of devices already using iOS 9.2   “Customer response to the iPhone 6s and iPhone 6s Plus has been incredibly positive, we can't wait to get our most advanced iPhones ever into customers’ hands starting this Friday,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “iOS 9 is also off to an amazing start, on pace to be downloaded by more users than any other software release in Apple’s history.”   iPhone 6s and iPhone 6s Plus bring a powerful new dimension to iPhone’s revolutionary Multi-Touch™ interface with 3D Touch, which senses how deeply you press the display, letting you do essential things more quickly and simply. The new iPhones introduce Live Photos, which bring still images to life, transforming instants frozen in time into unforgettable living memories. Live Photos, 3D Touch, 12-megapixel iSight® camera, 5-megapixel FaceTime® HD camera with Retina® Flash and more are powered by the Apple-designed A9 chip, the most advanced chip ever in a smartphone, delivering faster performance and great battery life. iPhone 6s and iPhone 6s Plus are designed with the strongest glass on any smartphone and 7000 series aluminum, the same alloy used in the aerospace industry, in gorgeous metallic finishes that now include rose gold.   iOS 9, the world’s most advanced mobile operating system, brings more intelligence to iPhone with proactive assistance, powerful search and improved Siri® features, all while protecting users’ privacy. Built-in apps become more powerful with a redesigned Notes app, detailed transit information in Maps, and an all-new News app for the best news reading experience on any mobile device.3 The foundation of iOS is even stronger with software updates that require less space to install and advanced security features to further protect your devices.   Pricing & Availability iPhone 6s and iPhone 6s Plus will be available in gold, silver, space gray and the new rose gold metallic finishes for $0 down with 24 monthly payments starting at $27 (US) and $31 (US), respectively, from Apple’s retail stores in the US, Apple.com, select carriers and Apple Authorized Resellers.4 Exclusively at Apple’s retail stores in the US, customers can choose their carrier and get an unlocked iPhone 6s or iPhone 6s Plus with the opportunity to get a new iPhone annually and AppleCare+ on the new iPhone Upgrade Program. Monthly payments start at $32 (US) and $37 (US), respectively.5 For more information on the iPhone Upgrade Program visit www.apple.com/shop/iphone/iphone-upgrade-program or a US Apple Retail Store.  Both models will be available in Australia, Canada, China, France, Germany, Hong Kong, Japan, New Zealand, Puerto Rico, Singapore, the UK and the US. Beginning September 26, customers will be able to visit Apple.com to reserve their iPhone for pick-up at their local Apple Store®, based on availability. Most Apple stores will also have iPhone available for walk-in customers each day. Apple-designed accessories including leather and silicone cases in a range of colors and Lightning Docks in color-matched metallic finishes will also be available. Every customer who buys an iPhone 6s or iPhone 6s Plus at an Apple Retail Store will be offered free Personal Setup to help them customize their iPhone by setting up email, showing them new apps from the App Store℠ and more, so they’ll be up and running with their new iPhone before they leave the store. Anyone who wants to learn more about the new iPhones or iOS 9 can register for the free workshops offered at every Apple store.    1 iPhone is available by reservation only in China, Hong Kong, Japan and US stores in tax-free states.  2 As measured by the App Store on September 19, 2015. 3 Transit information in Maps will be available in select major cities including Baltimore, Berlin, Chicago, London, Mexico City, New York City, Philadelphia, the San Francisco Bay Area, Toronto and Washington D.C., as well as over 300 cities in China, including Beijing, Chengdu and Shanghai. News app availability varies by country. 4 Prices are rounded to the nearest dollar and are based on 24 monthly installment payments. Taxes and activation fees may be due at sale. Carrier terms and eligibility may apply. 5 Prices are rounded to the nearest dollar. The iPhone Upgrade Program is available to qualified customers only with a valid US personal credit card. Requires a 24-month installment loan with a 0% Annual Percentage Rate from Citizens Bank, N.A. (subject to any interest, fees, or other costs payable to the issuer of the credit card), purchase of AppleCare+ and iPhone activation with a national carrier — AT&T, Sprint, T-Mobile or Verizon. Full terms apply.   Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, the Mac and Apple Watch. Apple’s three software platforms — iOS, OS X and watchOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.   Press Contacts: Nick Leahy Apple nleahy@apple.com (408) 862-5012   Alex Kirschner Apple alexkirschner@apple.com (408) 974-2479  
10 Sep
SAN FRANCISCO — September 9, 2015 — Apple® today announced iPhone® 6s and iPhone 6s Plus, the most advanced iPhones ever, adding a powerful new dimension to iPhone’s revolutionary Multi-Touch™ interface. The new iPhones introduce 3D Touch, which senses force to enable intuitive new ways to access features and interact with content. iPhone 6s and iPhone 6s Plus feature Retina® HD displays made from the strongest glass on any smartphone and 7000 series aluminum, the same alloy used in the aerospace industry, in gorgeous metallic finishes that now include rose gold.

iPhone 6s and iPhone 6s Plus also introduce a transformative new approach to photography called Live Photos, bringing still images to life by capturing a moment in motion. Live Photos, 3D Touch and other advancements in the new iPhones are powered by the Apple-designed A9 chip, the most advanced chip ever in a smartphone, delivering faster performance and great battery life.

“The only thing that has changed with iPhone 6s and iPhone 6s Plus is everything — 3D Touch lets users interact with iPhone in entirely new and fun ways, and the innovative Live Photos brings your pictures to life,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “These are the most advanced iPhones ever, with 7000 series aluminum, ion-strengthened glass, the new 64-bit A9 chip, 12-megapixel iSight and 5-megapixel FaceTime HD cameras, faster Touch ID, LTE and Wi-Fi. Customers are going to love them.”

3D Touch
iPhone 6s and iPhone 6s Plus introduce new ways to navigate and experience iPhone by sensing pressure to enable new gestures — Peek and Pop™ — so you can dip in and out of content without losing your place. Press lightly to Peek at a photo, email, web page or other content, and press a little deeper to Pop into the content itself. With Quick Actions, 3D Touch provides shortcuts to the things you do most, so you can send a message or take a selfie with just a simple press from the Home screen.

Camera Innovations
The world’s most popular camera is even better in the new iPhones with new ways to capture and relive unforgettable moments. iPhone 6s and iPhone 6s Plus introduce Live Photos, which go beyond snapshots to capture moments in motion. Live Photos are beautiful 12-megapixel photos that, with just a press, reveal the moments immediately before and after the shot was taken, so you can enjoy a living memory rather than an instant frozen in time.

High-definition video improves with support for 4K — with a resolution of 3840 x 2160, delivering over 8 million pixels — and the expansion of optical image stabilization to video on iPhone 6s Plus, for taking beautiful videos in lower light. After capturing 4K video, you can edit on your Mac®, PC, iPad® and with the latest version of iMovie® on iPhone, you can even edit two simultaneous streams.

Additional camera advancements include:
a new state-of-the-art 12-megapixel sensor with advanced pixel technology and Apple-designed image signal processor, for truer colors and sharper, more detailed photos; and a new 5-megapixel FaceTime® HD camera and Retina Flash, which momentarily makes the display three times brighter with True Tone® lighting, for wonderfully bright selfies in low light.
Advanced Technology
A9, Apple’s third-generation 64-bit chip powers these innovations with 70 percent faster CPU and 90 percent faster GPU performance than the A8, all with gains in energy efficiency for great battery life. The A9 chip and iOS 9 are architected together for optimal performance where it matters most, in real world usage. M9, Apple’s next-generation motion coprocessor, is embedded into A9, allowing more features to run all the time at lower power, including “Hey Siri,” without iPhone needing to be plugged in.

With advanced wireless technologies including faster Wi-Fi and LTE Advanced, iPhone 6s and iPhone 6s Plus users can browse, download and stream content even faster.¹ The new iPhones also support up to 23 LTE bands — the most in any smartphone — for better worldwide roaming.

iOS 9, the world’s most advanced mobile operating system, brings more intelligence to iPhone with proactive assistance, powerful search and improved Siri® features, all while protecting users’ privacy. Built-in apps become more powerful with a redesigned Notes app, detailed transit information in Maps, and an all-new News app for the best news reading experience on any mobile device.² The foundation of iOS is even stronger with software updates that require less space to install and advanced security features 
to further protect your devices.

Pricing & Availability iPhone 6s and iPhone 6s Plus will be available in gold, silver, space gray and the new rose gold metallic finishes for $0 down with 24 monthly payments starting at $27 (US) and $31 (US), respectively, from Apple’s retail stores in the US, Apple.com, select carriers and Apple Authorized Resellers.³ Exclusively at Apple’s retail stores in the US, customers can choose their carrier and get an unlocked iPhone 6s or iPhone 6s Plus with the opportunity to get a new iPhone annually and AppleCare+ on the new iPhone Upgrade Program with monthly payments starting at $32 (US) and $37 (US), respectively.⁴ Both models will be available in Australia, Canada, China, France, Germany, Hong Kong, Japan, New Zealand, Puerto Rico, Singapore, the UK and the US beginning Friday, September 25, with pre-orders beginning Saturday, September 12. Apple-designed accessories including leather and silicone cases in a range of colors and Lightning Docks in color-matched metallic finishes will also be available.
¹ Data plan required. LTE Advanced and LTE are available in select markets and through select carriers. Speeds vary based on site conditions and carrier. For details on LTE support, contact your carrier and see www.apple.com/iphone/LTE.
² Transit information in Maps will be available in select major cities including Baltimore, Berlin, Chicago, London, Mexico City, New York City, Philadelphia, the San Francisco Bay Area, Toronto and Washington D.C., as well as over 300 cities in China, including Beijing, Chengdu and Shanghai. News app availability varies by country.
³ Prices are rounded to nearest dollar and are based on 24 monthly installment payments. Taxes and activation fees may be due at sale. Carrier terms and eligibility may apply.
⁴ The iPhone Upgrade Program is available to qualified customers only with a valid US personal credit card. Requires a 24-month installment loan with Citizens Bank, N.A. and iPhone activation with a national carrier — AT&T, Sprint, T-Mobile or Verizon. Full terms apply.

Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, the Mac and Apple Watch. Apple’s three software platforms — iOS, OS X and watchOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.

Additional Content:
Images 3D Touch video Live Photos video
Press Contacts:
Teresa Brewer
Apple
tbrewer@apple.com
(408) 974-6851

Alex Kirschner
Apple
alexkirschner@apple.com
(408) 974-2479

10 Sep
SAN FRANCISCO — September 9, 2015 — Apple® today announced the all-new Apple TV®, bringing a revolutionary experience to the living room based on apps built for the television. Apps on Apple TV let you choose what to watch and when you watch it.The new Apple TV’s remote features Siri®, so you can search with your voice for TV shows and movies across multiple content providers simultaneously.

The all-new Apple TV is built from the ground up with a new generation of high-performance hardware and introduces an intuitive and fun user interface using the Siri Remote™. Apple TV runs the all-new tvOS™ operating system, based on Apple’s iOS, enabling millions of iOS developers to create innovative new apps and games specifically for Apple TV and deliver them directly to users through the new Apple TV App Store™. 

“There has been so much innovation in entertainment and programming through iOS apps, we want to bring that same excitement to the television,” said Eddy Cue, Apple’s senior vice president of Internet Software and Services. “Apps make the TV experience even more compelling for viewers and we think apps represent the future of TV.” 

The new Siri Remote dramatically simplifies how you select, scroll and navigate through your favorite content while bringing unique interactivity to the new Apple TV by using a glass touch surface that handles both small, accurate movements as well as big, sweeping ones. Adding touch to Apple TV creates a natural, connected experience, even if the TV screen is on the other side of the room. Developers can take advantage of the built-in accelerometer and gyroscope, and the touch surface on the Siri Remote to create games and other app experiences that have never been seen on TV before.

With Siri, you can use your voice to search TV shows and movies by title, genre, cast, crew, rating or popularity, making it easy to say things like “Show me New Girl,” “Find the best funny movies from the ‘80s,” “Find movies with Jason Bateman” and “Find popular TV shows for kids.” Apple TV will search iTunes® and popular apps from Netflix, Hulu, HBO and Showtime, displaying all the ways the resulting TV shows and movies can be played. Siri also offers playback control and on-screen navigation, as well as quick access to sports, stock and weather information.* 

tvOS is the new operating system for Apple TV, and the tvOS SDK provides tools and APIs for developers to create amazing experiences for the living room the same way they created a global app phenomenon for iPhone® and iPad®. The new, more powerful Apple TV features the Apple-designed A8 chip for even better performance so developers can build engaging games and custom content apps for the TV. tvOS supports key iOS technologies including Metal™, for detailed graphics, complex visual effects and Game Center, to play and share games with friends.

Pricing & Availability 
The new Apple TV will be available at the end of October starting at $149 (US) for a 32GB model and $199 (US) for a 64GB model from Apple.com, Apple’s retail stores and select Apple Authorized Resellers. A new Xcode® beta is available for developers today that includes the tvOS SDK at developer.apple.com/xcode/downloads. Developers can request an Apple TV developer kit at developer.apple.com/tvos/.

*Siri availability and functionality varies by country. Subscription required for some content.

Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, the Mac and Apple Watch. Apple’s three software platforms — iOS, OS X and watchOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.

Additional Content:
Images Video
Press Contacts:
Christine Monaghan 
Apple
cmonaghan@apple.com
(408) 974-8850

Tom Neumayr 
Apple
tneumayr@apple.com
(408) 974-1972
10 Sep
SAN FRANCISCO — September 9, 2015 — Apple® today introduced the all-new iPad Pro™, featuring a stunning 12.9-inch Retina® display with 5.6 million pixels, the most ever in an iOS device, and groundbreaking performance with the new 64-bit A9X chip, rivaling most portable PCs. The new larger iPad Pro is thin and light and provides all-day battery life. There are more than 850,000 apps in the App Store℠ designed specifically for iPad®, and the new iPad Pro will enable a new generation of advanced apps for everything from productivity, design, illustration, engineering and medical, to education, gaming and entertainment.

Apple today also introduced Apple Pencil™ for iPad Pro, a precision input device available for purchase separately, which makes drawing and sketching feel remarkably fluid and natural. The touch subsystem of the Multi-Touch™ display in iPad Pro has been redesigned to work with Apple Pencil to dramatically reduce latency and deliver incredible accuracy for activities like fine art illustration and detailed 3D design. Advanced sensors in Apple Pencil measure both pressure and tilt for a fast and fluid drawing experience, while a built-in Lightning® connector makes for quick and easy pairing and charging. Apple Pencil also works with popular apps like Mail, Notes, Procreate and Office 365 for iPad, offering new levels of creativity and productivity.

Apple’s new Smart Keyboard further extends the utility of iPad Pro, offering a full-sized keyboard in a thin, durable design so you can take it anywhere. The Smart Keyboard, available for purchase separately, attaches to iPad Pro’s innovative Smart Connector port, eliminating the need for a separate battery, on/off switch or Bluetooth pairing. The Smart Keyboard is covered in custom woven fabric and features keys that provide the accuracy, stability and satisfying key feel of standard keyboards, but is also easily foldable and can transform into a Smart Cover®. The Smart Keyboard also works seamlessly with new QuickType® features in iOS 9 to make typing even faster and easier.

“iPad Pro is the most advanced and powerful iPad we have ever made. Its beautiful and large 12.9-inch Retina display has 5.6 million pixels and provides an immersive experience for content and apps. The iPad Pro is far and away the fastest iOS device we have ever made — its A9X chip beats most portable PCs in both CPU and graphics tasks, but is thin and light enough to hold all day,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “The innovative Apple Pencil and new Smart Keyboard enable users to customize their iPad Pro experience to the particular apps they use and the work they do, making iPad Pro ideal for everything from professional productivity to advanced 3D design.”

Innovative Design
iPad Pro’s 12.9-inch Retina display, with 5.6 million pixels and refined Multi-Touch technology, is the most advanced and highest resolution display ever in an iOS device. It delivers greater contrast, more uniform brightness and improved energy efficiency through photo alignment technology, oxide TFT and variable refresh rate. A new four-speaker audio design provides powerful, clear and rich stereo sound, and a refined unibody enclosure of anodized aluminum gives iPad Pro a sturdy feel with a thin and light design that is easy to hold. 

Powerful Technology
iPad Pro delivers groundbreaking performance and energy efficiency, so you can tackle the most demanding tasks. Apple’s powerful new 64-bit A9X chip, with third-generation 64-bit architecture, provides desktop-class CPU performance and console-class graphics. Ultra-fast wireless connectivity keeps you connected wherever you go with 802.11ac Wi-Fi with MIMO technology, support for a wide range of LTE bands and other fast cellular network technologies (DC-HSDPA, HSPA+).* All-day 10-hour battery life** delivers the efficiency that users have come to expect from iPad.

iOS 9
iOS 9, the world's most advanced mobile operating system, brings more intelligence to iPad with proactive assistance, powerful search and improved Siri® features, all while protecting users' privacy. New multitasking features designed specifically for iPad allow users to do more at the same time, while built-in apps become more powerful with a redesigned Notes app, detailed transit information in Maps and an all-new News app*** for the best news reading experience on any mobile device. The foundation of iOS is even stronger with software updates that require less space to install and advanced security features to further protect your device.

Pricing & Availability
iPad Pro starts at $799 (US) for the 32GB with Wi-Fi model and $1079 (US) for the Wi-Fi + Cellular 128GB model, comes in three gorgeous metallic finishes including silver, gold and space gray and will be available starting in November from Apple.com, Apple’s retail stores, through select carriers and Apple Authorized Resellers. For more information, please visit www.apple.com/ipad.

Apple Pencil will be available for $99 (US) and Smart Keyboard will be available in charcoal gray for $169 (US). New polyurethane iPad Pro Smart Covers will be available for $59 (US) in charcoal gray and white. New iPad Pro Silicone Cases will be available for $79 (US) in charcoal gray and white. iPad Pro accessories will be available starting in November.

*Data plan required. LTE is available in select markets and through select carriers. Speeds vary based on site conditions. For details on LTE support, contact your carrier and see www.apple.com/ipad/LTE
**Battery life depends on device settings, usage and other factors. Actual results may vary.
***Transit information in Maps will be available in select major cities including Baltimore, Berlin, Chicago, London, Mexico City, New York City, Philadelphia, the San Francisco Bay Area, Toronto and Washington D.C., as well as over 300 cities in China, including Beijing, Chengdu and Shanghai. News app availability varies by country.

Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, the Mac and Apple Watch. Apple’s three software platforms — iOS, OS X and watchOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.

Additional Content:
Images iPad Pro video Apple Pencil video
Press Contacts:
Ryan James
Apple
ryanj@apple.com
(408) 862-5585

Andy Bowman 
Apple
abowman@apple.com
(408) 783-0619

10 Sep
SAN FRANCISCO — September 9, 2015 — Apple® today introduced beautiful new Apple Watch® cases and bands, available starting today, including new gold and rose gold aluminum Apple Watch Sport models. Since its release, Apple Watch has helped users receive and respond to notifications, interact by simply speaking to Siri®, conveniently use Apple Pay™ and track their health and fitness activity. watchOS™ 2 arrives as a free update on September 16 and further enhances this groundbreaking experience with new features and native third-party apps.

watchOS 2 makes apps faster and more fluid by running natively on Apple Watch, and introduces new watch faces, the ability for third-party apps to display information on the watch face as complications, and an innovative way to see future events, past headlines and more with Time Travel. watchOS 2 also includes new communication features such as the ability to respond quickly to Mail with dictation, Smart Replies or emoji, and Digital Touch enables more creativity with multiple sketch colors.

“Our customers love Apple Watch and tell us its incredible health and fitness features are having a huge impact on their lives,” said Jeff Williams, Apple’s senior vice president of Operations. “We’re excited to expand Apple Watch’s functionality with watchOS 2 and offer even more personal choice with beautiful new styles and colors.”

Expanded Assortment of Apple Watch Styles
Apple Watch collections are expanding with new case colors and fresh new bands. With new standalone Sport Bands that range from rich vibrant colors to more neutral tones, Apple Watch is now more customizable than ever:
Apple Watch Sport’s lightweight anodized aluminum case now comes in two new beautiful colors, gold aluminum and rose gold aluminum paired with high-performance fluoroelastomer Sport Bands in lavender, antique white, stone and midnight blue. Apple Watch Sport silver aluminum is now available with new orange or blue Sport Bands. The stainless steel Apple Watch collection offers a variety of new bands including a two-toned Classic Buckle in black or saddle brown. The Apple Watch space black stainless steel case is now available with a black Sport Band. Apple Watch Edition now includes an 18-karat rose gold case with a midnight blue Classic Buckle.
Apple Watch joins Apple’s commitment to (PRODUCT)RED with a stainless steel case and a (PRODUCT)RED Sport Band with a portion of the proceeds going to the Global Fund to fight AIDS.

Apple Watch bands for the entire Apple Watch Sport and Apple Watch collections are available to purchase separately, along with four new Sport Band colors in fog, turquoise, vintage rose and walnut.

View the full line-up in the Apple Watch gallery.
watchOS 2 & Native Third-Party Apps
watchOS 2, the first major software update for Apple Watch, available September 16, provides even more ways to customize with new watch faces including Photo, Photo Album and Time-Lapse. Watch faces are even richer with third-party app complications that let users see news headlines, upcoming flight times and more. Time Travel allows users to conveniently explore events in the future by scrolling the Digital Crown™.

Apple Watch app developers can now take advantage of key hardware and APIs to create fast, fluid, native third-party apps such as playing back video in the CNN app, using the speaker and microphone in iTranslate or measuring heart rate while cycling with Strava.

Pricing & Availability
Shipping today, Apple Watch is available on Apple.com and will be available in Apple’s retail stores and select Apple Authorized Resellers, specialty stores and department stores over the next few days. For local availability, visit locate.apple.com.


Apple Watch is available in two different sizes, 38 mm and 42 mm, in three collections, Apple Watch Sport, starting at $349 (US); Apple Watch, starting at $549 (US); and Apple Watch Edition, crafted from custom rose or yellow 18-karat gold alloys, with prices starting at $10,000 (US).

Apple Watch requires iPhone® 5, iPhone 5c, iPhone 5s, iPhone 6 or iPhone 6 Plus, iPhone 6s and iPhone 6s Plus running iOS 8.2 or later.* watchOS 2 and iOS 9 will be available beginning Wednesday, September 16 as a free software update.

*To use all watchOS 2 features, download iOS 9.

Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, the Mac and Apple Watch. Apple’s three software platforms — iOS, OS X and watchOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.

Additional Content:
Images Video
Press Contacts:
Amy Bessette
Apple
abessette@apple.com
(408) 862-8012

Sarah O’Brien
Apple
sarahobrien@apple.com
(408) 783-2400
 
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