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Press Releases from Apple, Inc.
27 Apr
CUPERTINO, California — April 26, 2016 — Apple® today announced financial results for its fiscal 2016 second quarter ended March 26, 2016. The Company posted quarterly revenue of $50.6 billion and quarterly net income of $10.5 billion, or $1.90 per diluted share. These results compare to revenue of $58 billion and net income of $13.6 billion, or $2.33 per diluted share, in the year-ago quarter. Gross margin was 39.4 percent compared to 40.8 percent in the year-ago quarter. International sales accounted for 67 percent of the quarter’s revenue.

“Our team executed extremely well in the face of strong macroeconomic headwinds,” said Tim Cook, Apple’s CEO. “We are very happy with the continued strong growth in revenue from Services, thanks to the incredible strength of the Apple ecosystem and our growing base of over one billion active devices.”

The Company also announced that its Board of Directors has authorized an increase of $50 billion to the Company’s program to return capital to shareholders. Under the expanded program, Apple plans to spend a cumulative total of $250 billion of cash by the end of March 2018.

“We generated strong operating cash flow of $11.6 billion and returned $10 billion to shareholders through our capital return program during the March quarter,” said Luca Maestri, Apple’s CFO. “Thanks to the strength of our business results, we are happy to be announcing today a further increase of the program to $250 billion.”

As part of the updated program, the Board has increased its share repurchase authorization to $175 billion from the $140 billion level announced last year. The Company also expects to continue to net-share-settle vesting restricted stock units.

The Board has approved an increase of 10 percent to the Company’s quarterly dividend, and has declared a dividend of $.57 per share, payable on May 12, 2016 to shareholders of record as of the close of business on May 9, 2016.

From the inception of its capital return program in August 2012 through March 2016, Apple has returned over $163 billion to shareholders, including $117 billion in share repurchases.

The Company plans to continue to access the domestic and international debt markets to assist in funding the program. The management team and the Board will continue to review each element of the capital return program regularly and plan to provide an update on the program on an annual basis.

Apple is providing the following guidance for its fiscal 2016 third quarter: revenue between $41 billion and $43 billion gross margin between 37.5 percent and 38 percent operating expenses between $6 billion and $6.1 billion other income/(expense) of $300 million tax rate of 25.5 percent
Apple will provide live streaming of its Q2 2016 financial results conference call beginning at 2:00 p.m. PDT on April 26, 2016 at www.apple.com/investor/earnings-call/. This webcast will also be available for replay for approximately two weeks thereafter.

This press release contains forward-looking statements including without limitation those about the Company’s estimated revenue, gross margin, operating expenses, other income/(expense), tax rate, and plans for dividends, share repurchases and public debt issuance. These statements involve risks and uncertainties, and actual results may differ. Risks and uncertainties include without limitation the effect of competitive and economic factors, and the Company’s reaction to those factors, on consumer and business buying decisions with respect to the Company’s products; continued competitive pressures in the marketplace; the ability of the Company to deliver to the marketplace and stimulate customer demand for new programs, products, and technological innovations on a timely basis; the effect that product introductions and transitions, changes in product pricing or mix, and/or increases in component costs could have on the Company’s gross margin; the inventory risk associated with the Company’s need to order or commit to order product components in advance of customer orders; the continued availability on acceptable terms, or at all, of certain components and services essential to the Company’s business currently obtained by the Company from sole or limited sources; the effect that the Company’s dependency on manufacturing and logistics services provided by third parties may have on the quality, quantity or cost of products manufactured or services rendered; risks associated with the Company’s international operations; the Company’s reliance on third-party intellectual property and digital content; the potential impact of a finding that the Company has infringed on the intellectual property rights of others; the Company’s dependency on the performance of distributors, carriers and other resellers of the Company’s products; the effect that product and service quality problems could have on the Company’s sales and operating profits; the continued service and availability of key executives and employees; war, terrorism, public health issues, natural disasters, and other circumstances that could disrupt supply, delivery, or demand of products; and unfavorable results of legal proceedings. More information on potential factors that could affect the Company’s financial results is included from time to time in the “Risk Factors” and “Management’s Discussion and Analysis of Financial Condition and Results of Operations” sections of the Company’s public reports filed with the SEC, including the Company’s Form 10-K for the fiscal year ended September 26, 2015, its Form 10-Q for the fiscal quarter ended December 26, 2015, and its Form 10-Q for the fiscal quarter ended March 26, 2016 to be filed with the SEC. The Company assumes no obligation to update any forward-looking statements or information, which speak as of their respective dates.

Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apple’s four software platforms — iOS, OS X, watchOS and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.

Press Contact:
Kristin Huguet
Apple
khuguet@apple.com
(408) 974-2414

Investor Relations Contacts:
Nancy Paxton
Apple
paxton1@apple.com
(408) 974-5420

Joan Hoover
Apple
hoover1@apple.com
(408) 974-4570

22 Apr
WHAT: Apple® FY 16 Second Quarter Results Conference Call

WHERE: Via conference call. The dial-in numbers for press are (877) 616-0071 (toll-free) or (816) 581-1577. Please enter confirmation code 988724.

WHEN: Tuesday, April 26, 2016, 2:00 p.m. PDT/5:00 p.m. EDT

REBROADCAST: The conference call will be available as a continuous rebroadcast beginning Tuesday, April 26 at 5:00 p.m. PDT/8:00 p.m. EDT through Tuesday, May 10 at 5:00 p.m. PDT/8:00 p.m. EDT. The dial-in numbers for the rebroadcast are (888) 203-1112 (toll-free) or (719) 457-0820. Please enter confirmation code 7495552.

WEBCAST: Apple will provide live audio streaming of its FY 16 Second Quarter Results Conference Call using Apple’s HTTP Live Streaming (HLS) technology. The live webcast will begin at 2:00 p.m. PDT on April 26, 2016 at www.apple.com/investor/earnings-call/ and will also be available for replay for approximately two weeks thereafter. Live audio streaming requires an iPhone®, iPad® or iPod touch® with Safari® on iOS 7.0 or later, a Mac® with Safari 6.0.5 or later on OS X® v10.8.5 or later, or a PC with Microsoft Edge on Windows 10.

This recording is the property of Apple and protected by US copyright law and international treaties. Any reproduction or distribution is strictly prohibited without prior written approval from Apple. Please contact Apple Public Relations or Investor Relations with any questions.

Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apple’s four software platforms — iOS, OS X, watchOS and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.

Press Contact:
Kristin Huguet
Apple
khuguet@apple.com
(408) 974-2414

19 Apr
CUPERTINO, California ― April 19, 2016 ― Apple® today updated MacBook® with the latest Intel processors, improved graphics performance, faster flash storage and an additional hour of battery life, making the thinnest and lightest Mac® better than ever. Featuring an all-metal unibody enclosure, MacBook is now available in four aluminum finishes — gold, silver, space gray, and for the first time on a Mac, a gorgeous rose gold. With a stunning 12-inch Retina® display, highly responsive full-size keyboard, Force Touch trackpad, versatile USB-C port and all-day battery life in a design that is just 2 pounds and 13.1 mm thin, MacBook is the future of the notebook.    “MacBook is the thinnest and lightest Mac we have ever made and it’s our vision for the future of the notebook,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “Customers are going to love this update to MacBook, with the latest processors, faster graphics, faster flash storage, longer battery life and a beautiful rose gold finish.”   The updated MacBook features sixth-generation dual-core Intel Core M processors up to 1.3 GHz, with Turbo Boost speeds up to 3.1 GHz, and faster 1866 MHz memory. New Intel HD Graphics 515 deliver up to 25 percent faster graphics performance, and faster PCIe-based flash storage makes everyday tasks feel snappier — from launching apps to opening files.* And now with up to 10 hours of wireless web browsing and up to 11 hours of iTunes® movie playback, MacBook is the perfect notebook for all day, on-the-go computing.**   MacBook comes with the incredibly small and versatile USB-C port for charging, data transfer and video output in a single connector that is one-third the size of a traditional USB port. Following the introduction of USB-C on MacBook, the ecosystem of Apple and third-party USB-C accessories has continued to grow, giving users added flexibility and capability.   With no moving parts or vents, MacBook is entirely fanless for silent, efficient performance. Designed for the wireless world, MacBook is equipped with the latest wireless technologies, including built-in 802.11ac Wi-Fi and Bluetooth 4.0 for fast wireless connectivity. It is perfect for tasks like streaming content from your MacBook to your Apple TV® using AirPlay®, exchanging files quickly using AirDrop® or using wireless headphones.    Apple also today made 8GB of memory standard across all configurations of the 13-inch MacBook Air®.   Every new Mac comes with OS X® El Capitan, the latest version of OS X that refines the Mac experience and improves system performance. El Capitan builds on the groundbreaking features and beautiful design of OS X Yosemite, with updates to window management, built-in apps and Spotlight® search, and performance improvements to make everyday activities — like launching and switching apps, opening PDFs and accessing email — faster and more responsive.   iMovie®, GarageBand® and the suite of iWork® apps come free with every new Mac. iMovie lets you easily create beautiful movies and you can use GarageBand to make music, or learn to play piano and guitar. The iWork suite of Pages®, Numbers® and Keynote® makes it easy to create, edit and share stunning documents, spreadsheets and presentations. Pages, Numbers and Keynote for iCloud® let you create a document on iPhone® or iPad®, edit it on your Mac and collaborate with friends, even if they are on a PC.   Pricing & Availability MacBook is available through Apple.com starting today, and in Apple’s retail stores and select Apple Authorized Resellers starting tomorrow. MacBook comes with a 1.1 GHz dual-core Intel Core m3 processor with Turbo Boost speeds up to 2.2 GHz, 8GB of memory and 256GB of flash storage for $1,299 (US), and with a 1.2 GHz dual-core Intel Core m5 processor with Turbo Boost speeds up to 2.7 GHz, 8GB of memory and 512GB of flash storage for $1,599 (US). Configure-to-order options include a 1.3 GHz dual-core Intel Core m7 processor with Turbo Boost speeds up to 3.1 GHz. Additional technical specifications and accessories are available online at www.apple.com/macbook.   *Testing conducted by Apple in April 2016 using preproduction MacBook configurations. For more information visit www.apple.com/macbook.   **The Wireless Web protocol testing was conducted by Apple in April 2016 using preproduction MacBook configurations. Battery life and charge cycles vary by use and settings. For more information visit www.apple.com/macbook.   Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apple’s four software platforms — iOS, OS X, watchOS and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.   Press Contacts: Colin Smith Apple colins@apple.com (408) 862-1171   Jennie Orphanopoulos Apple jennieo@apple.com (408) 783-0203  
19 Apr
CUPERTINO, California — April 18, 2016 — Apple® today announced that it will hold its 27th annual Worldwide Developers Conference (WWDC), hosting the creative talent behind the world’s most innovative apps, from June 13 through 17 in San Francisco. At WWDC, Apple’s developer community comes together from all corners of the globe to learn about the future of Apple’s four software platforms — iOS, OS X®, watchOS® and tvOS™.

Monday’s kickoff events, including the keynote address, will be held at the Bill Graham Civic Auditorium. The rest of the week’s conference sessions will take place at Moscone West. 

“With four innovative operating systems and a new, intuitive programming language powering over 1 billion devices worldwide, there has never been a more exciting time to bring our developer community together,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “WWDC 2016 is going to be a landmark event for developers who are coding in Swift, and building apps and products for iOS, OS X, watchOS and tvOS. We can’t wait for everyone to join us — in San Francisco or through the live stream.”

Developers can apply for tickets via the WWDC website (developer.apple.com/wwdc/register/) now through Friday, April 22 at 10:00 a.m. PDT. Tickets will be issued to attendees through a random selection process, and developers will be notified on the status of their application by Monday, April 25 at 5:00 p.m. PDT. For the second consecutive year, there will be up to 350 WWDC Scholarships available, giving students and STEM organization members from around the world an opportunity to earn a ticket to meet and collaborate with some of the most talented developers of Apple’s ever-growing app ecosystem (developer.apple.com/wwdc/scholarships/). Additionally, this year, we will provide travel assistance to up to 125 scholarship recipients to ensure aspiring developers with financial limitations have an opportunity to participate. 

WWDC 2016 activities include: over 1,000 Apple engineers supporting more than 150 hands-on labs and events to provide developers with code-level assistance, insight into optimal development techniques and guidance on how they can make the most of iOS, OS X, watchOS and tvOS technologies in their apps; access to the latest innovations, features and capabilities of iOS, OS X, watchOS and tvOS, and best practices for enhancing an app’s functionality, performance, quality and design; the opportunity to connect with thousands of fellow iOS, OS X, watchOS and tvOS developers from around the world — last year, 80 percent of developers attended for their first time, and in total, more than 70 countries were represented;  a series of get-togethers for attendees focused on particular topics with special guest speakers and activities; engaging and inspirational lunchtime sessions with trailblazers and influencers from the worlds of technology, science and entertainment; and the Apple Design Awards which recognize iPhone®, iPad®, Apple Watch®, Apple TV® and Mac® apps that demonstrate technical excellence, innovation and outstanding design.
Worldwide Developers Conference sessions will be streamed live throughout the week via the WWDC website (developer.apple.com/wwdc/live/) and through the WWDC app, giving developers around the world access to the week’s news and events.

Visit the Apple Worldwide Developers Conference 2016 website (developer.apple.com/wwdc/register/) to apply for a ticket, as well as for updates and more information.

Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apple’s four software platforms — iOS, OS X, watchOS and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.

Press Contacts:
Lisa Israel 
Apple
lisrael@apple.com
(408) 974-2118

Christine Monaghan 
Apple
cmonaghan@apple.com
(408) 974-8850

22 Mar
CUPERTINO, California — March 21, 2016 — Apple® today introduced the all-new 9.7-inch iPad Pro™ — at just under one pound it features a new pro Retina® display with greater brightness, wider color gamut, lower reflectivity, Night Shift™ mode and introduces new True Tone® display technology to dynamically adjust white balance. The new iPad Pro delivers incredible performance with the 64-bit A9X chip that rivals most portable PCs, along with a four-speaker audio system that is twice as powerful,¹ new 12-megapixel iSight® camera for shooting Live Photos™ and 4K video, 5-megapixel FaceTime® HD camera, and faster wireless technologies. And iPad Pro includes support for the breakthrough Apple Pencil™ and a new Smart Keyboard™ cover designed to fit the new 9.7-inch iPad Pro.

“iPad Pro is a new generation of iPad that is indispensable and immersive, enabling people to be more productive and more creative. It’s incredibly fast, extremely portable, and completely natural to use with your fingers, Apple Pencil and Smart Keyboard. And now it comes in two sizes,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “The 9.7-inch iPad Pro has a new Retina display with True Tone technology, four-speaker audio system, blazing fast A9X chip, 12-megapixel iSight camera, 5-megapixel FaceTime HD camera, faster wireless, and support for Apple Pencil and Smart Keyboard. It is the ultimate upgrade for existing iPad users and replacement for PC users.”

Designers, illustrators and businesses have quickly adopted iPad Pro and it’s changing the way they work:

“People don’t realize how much hand drawing is needed to produce computer animation,” said John Lasseter, Chief Creative Officer, Pixar and Walt Disney Animation Studios. “iPad Pro and Apple Pencil are the closest we’ve ever been able to get in the digital world to actually drawing on paper.”

“I’ve done everything including designing the latest cycling collection on iPad Pro,” said Alex Valdman, Head of Design for Rapha. “It goes with me everywhere, and has not only replaced my laptop, but my paper notebook as well. For the Rapha design team, iPad Pro will become standard issue.”

“At Citi, iPad Pro is truly transforming how we work,” said Stephen Gates, U.S. Head of Design for Citi Global Consumer Banking. “iPad Pro and Apple Pencil have played a huge part in the new Citi Design team’s work to create new innovative customer experiences. We use iPad Pro for sketching out new design concepts, presenting our work, answering our emails, working with our design files on Adobe Creative Cloud and participating in FaceTime meetings with our other design teams all over the world.”

Pro display
The 9.7-inch iPad Pro features advanced display technologies, including a True Tone display, which uses new four-channel sensors to dynamically adjust the white balance of the display to match the light around you for a more natural and accurate, paper-white viewing experience. The advanced Retina display is 25 percent brighter and 40 percent less reflective than iPad Air® 2, making content even easier to see indoors and out. It uses the same wider color gamut as the iMac® with Retina 5K display, delivering 25 percent greater color saturation¹ for more vivid colors. A custom timing controller, photo alignment and oxide TFT deliver incredible color, contrast and clarity. Night Shift in iOS 9.3 uses iPad Pro’s clock and geolocation to automatically adjust the colors in the display to the warmer end of the spectrum after dark and may even help you get a better night’s sleep.

Pro performance
The new iPad Pro is just 6.1mm thin and weighs just under one pound, yet delivers groundbreaking performance, connectivity and versatility so you can tackle the most demanding tasks wherever you go. The powerful A9X chip with third-generation 64-bit architecture provides performance that rivals many laptops and console-class graphics, while also delivering all-day battery life.² Ultrafast wireless connectivity keeps you connected wherever you go with 802.11ac Wi-Fi with MIMO technology, support for even faster LTE Advanced with up to 50 percent faster cellular connectivity³ and the most LTE bands supported by any tablet.⁴ Now with Apple SIM embedded directly in the new iPad Pro, it’s even easier to connect to wireless data plans right from your device when traveling in more than 100 countries and territories.5

iPad Pro has an advanced 12-megapixel iSight camera sensor featuring Focus Pixels for fast focusing, an Apple-designed image signal processor, advanced noise reduction, third-generation local tone mapping and better face detection, all resulting in sharp, detailed images, 63-megapixel panoramas and Live Photos. A True Tone flash improves low light shots and document scanning. The new iSight camera shoots 4K video, making the new iPad Pro the perfect device to shoot, edit and share pro-quality video. The improved 5-megapixel, front-facing FaceTime HD camera makes the new iPad Pro perfect for videoconferencing or connecting with loved ones.

Pro audio
The four-speaker audio system provides powerful, clear and rich stereo sound for more than twice the audio output.¹ Built-in sensors automatically adjust and optimize the audio no matter which way you’re using it. iOS 9.3 also adds support for playing video encoded with Dolby Digital Plus audio streams with support for multichannel output using the Apple Lightning® Digital AV Adapter.

Pro accessories
Apple Pencil and Smart Keyboard, available for purchase separately, bring breakthrough levels of precision and utility to iPad Pro. Advanced sensors in Apple Pencil measure both pressure and tilt for a natural drawing, annotating and note-taking experience. A new Smart Keyboard is custom-designed for the 9.7-inch iPad Pro, offering a thin yet durable keyboard that never needs to be charged or paired over Bluetooth and is easily foldable into a protective Smart Cover®. The new Lightning to SD Card Camera Reader and Lightning to USB 3 Camera Adapter make it easy to download photos and videos from a digital camera to iPad Pro, while a new Lightning to USB-C Cable and Apple’s 29W USB-C Power Adapter enable faster charging.

Pricing & Availability The 9.7-inch iPad Pro comes in silver, space gray, gold and a new rose gold metallic finish, and starts at $599 (US) for the 32GB with Wi-Fi model and $729 (US) for the 32GB Wi-Fi + Cellular model. Both iPad Pro sizes are available in offerings of 32GB, 128GB and a new 256GB capacity, the highest of any iOS device. For more information, please visit www.apple.com/ipad.  The 9.7-inch iPad Pro will be available to order beginning Thursday, March 24, from Apple.com, and in Apple’s retail stores, through select carriers and Apple Authorized Resellers on Thursday, March 31, in Australia, Canada, China (Wi-Fi models only), France, Germany, Hong Kong, Japan, New Zealand, Puerto Rico, Singapore, the UK, US Virgin Islands and the US.  The 9.7-inch iPad Pro will be available in early April in Albania, Anguilla, Antigua and Barbuda, Austria, Belgium, Bosnia, Bulgaria, Cayman Islands, Croatia, Czech Republic, Denmark, El Salvador, Estonia, Finland, Greece, Greenland, Guam, Guatemala, Hungary, Iceland, India, Ireland, Isle of Man, Italy, Kosovo, Latvia, Lichtenstein, Lithuania, Luxembourg, Macedonia, Macau (Wi-Fi models only), Monaco, Montenegro, Netherlands, Norway, Poland, Portugal, Romania, Russia, Slovakia, Slovenia, Spain, Sweden, Switzerland, Thailand (Wi-Fi models only), Turkey and UAE. Apple Pencil is available for $99 (US) and Smart Keyboard in charcoal gray for $149 (US). The Polyurethane iPad Pro Smart Cover and Silicone Cases for the 9.7-inch iPad Pro are available for $49 (US) and $69 (US), respectively, in a range of new vibrant colors. The Lightning to SD Card Camera Reader is available for $29 (US), Lightning to USB 3 Camera Adapter for $39 (US), Apple 29W USB-C Power Adapter for $49 (US), Lightning to USB-C Cable (1 m.) for $25 (US) and Lightning to USB-C Cable (2 m.) for $35 (US). Every customer who buys an iPad Pro from Apple will be offered free Personal Setup, in-store or online, to help them customize their iPad Pro by setting up email, showing them new apps from the App Store® and more. Anyone who wants to learn more about the new iPad Pro or iOS 9 can register for the free workshops offered at every Apple Store®. ¹Over iPad Air 2. 
²Battery life depends on device settings, usage and other factors. Actual results may vary.
³Based on theoretical speeds, actual speeds may vary.
⁴Data plan required. LTE is available in select markets and through select carriers. Speeds vary based on site conditions. For details on LTE support, contact your carrier and see www.apple.com/ipad/LTE.
5Embedded Apple SIM in iPad Pro (9.7-inch) may be disabled when purchased from some carriers. See your carrier for details. Apple SIM and embedded Apple SIM not available in China.

Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apple’s four software platforms — iOS, OS X, watchOS and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.

Additional Content:
Images VideoPress Contacts:
Ryan James
Apple
ryanj@apple.com
(408) 862-5585

Andy Bowman
Apple
abowman@apple.com
(408) 783-0619
 
22 Mar
CUPERTINO, California — March 21, 2016 — Apple® today introduced iPhone® SE, the most powerful phone with a four-inch display, in a beloved compact aluminum design that has been updated with matte-chamfered edges, a color-matched stainless steel Apple logo, and four gorgeous metallic finishes, including rose gold. iPhone SE offers exceptional performance with the same 64-bit A9 chip offered in iPhone 6s and iPhone 6s Plus for blazing fast speeds, longer battery life, faster wireless, a 12-megapixel iSight® camera featuring Live Photos™ and 4K video, and Touch ID® with Apple Pay®.

“iPhone SE is an exciting new idea — we started with a beloved, iconic design and reinvented it from the inside out. The result is the most beautiful and powerful phone with a four-inch display in the world,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “iPhone SE is packed with a stunning four-inch Retina display, advanced 64-bit A9 chip with M9 motion co-processor, longer battery life, 12-megapixel iSight camera with True Tone flash, Live Photos, 4K video, faster LTE and Wi-Fi, and Touch ID with Apple Pay. Everyone who wants a smaller phone is going to love iPhone SE.”

The Most Powerful Phone with a Four-inch Display
iPhone SE takes a beloved iPhone design and reinvents it from the inside out, giving customers a powerful, full-featured iPhone no matter which model they choose. The 64-bit A9 chip, introduced in iPhone 6s and iPhone 6s Plus, offers iPhone SE customers two times faster CPU and three times faster GPU performance compared to iPhone 5s, all with gains in energy efficiency for improved battery life. M9, Apple’s next-generation motion coprocessor, is integrated into A9 allowing more features to run all the time at lower power, including “Hey Siri” without having to pick up your iPhone, and a range of fitness tracking capabilities like measuring your steps and distance. iPhone SE users can browse, download and stream content even faster with Wi-Fi up to three times and LTE up to 50 percent faster than iPhone 5s.* iPhone SE also includes more LTE bands for better worldwide roaming and supports Voice over LTE and Wi-Fi calling for high-quality wideband calls.

With an easy-to-use interface, amazing features, and security at its core, iOS 9 is the foundation of iPhone SE and brings powerful built-in apps like Messages, FaceTime®, Photos, Music and Maps to iPhone users. iOS 9 also brings more intelligence to iPhone SE with proactive assistance, powerful search, improved Siri® features, and a new Night Shift™ feature that uses your iPhone SE’s clock and geolocation to automatically adjust the colors in the display to the warmer end of the spectrum after dark and may even help you get a better night’s sleep.

All of these innovations are packed into a light and compact phone designed to fit comfortably in your hand, crafted from bead-blasted aluminum for a satin-like finish, refined matte-chamfered edges, a new color-matched stainless steel inset Apple logo and a brilliant four-inch Retina® display.

The World’s Most Popular Camera
iPhone SE has an advanced 12-megapixel iSight camera featuring Focus Pixel technology for fast focusing, an Apple-designed image signal processor, advanced noise reduction, third-generation local tone mapping and better face detection, all resulting in sharper, more detailed photos like the ones shot on iPhone 6s. With Live Photos on iPhone SE, customers can go beyond snapshots to capture moments in motion and relive unforgettable memories with sound. Live Photos are beautiful 12-megapixel photos that, with just a touch, reveal the moments immediately before and after the shot was taken, so users can enjoy a living memory rather than an instant frozen in time.

Additional camera advancements include: The ability to shoot HD video with support for 4K at a resolution of 3840 x 2160. After capturing 4K video, customers can edit on a Mac®, PC or iPad®, and with the latest version of iMovie® on iPhone, can even edit two simultaneous streams of 4K on iPhone SE. Retina Flash, which momentarily makes the display three times brighter with True Tone® lighting technology, for wonderfully bright selfies in low light with the FaceTime HD camera. Features introduced with iPhone 6s, including up to 63-megapixel panorama photos, video capture up to 60fps for 1080p video and 240fps for slo-mo, time-lapse with video stabilization and cinematic video stabilization.
Pricing & Availability iPhone SE will be available in space gray, silver, gold and rose gold metallic finishes in 16GB and 64GB models starting at $399 (US) from Apple’s retail stores, Apple.com, Apple Authorized Resellers and select carriers, or for 24 monthly payments starting at $17 (US) exclusively at Apple’s retail stores in the US.** As part of the newly-announced Trade Up with Installments program at Apple stores in the US, customers can also purchase iPhone SE for as low as $10/month for 24 months.*** Customers in Australia, Canada, China, France, Germany, Hong Kong, Japan, New Zealand, Puerto Rico, Singapore, the UK, US Virgin Islands and the US will be able to order iPhone SE beginning Thursday, March 24, with availability beginning Thursday, March 31. iPhone SE will be available in early April in Albania, Andorra, Austria, Bahrain, Belgium, Bosnia, Bulgaria, Croatia, Czech Republic, Denmark, Estonia, Finland, Greece, Guernsey, Jersey, Hungary, Iceland, India, Ireland, Isle of Man, Italy, Kosovo, Kuwait, Latvia, Liechtenstein, Lithuania, Luxembourg, Macedonia, Maldives, Malta, Monaco, Netherlands, Norway, Poland, Portugal, Romania, Russia, Saudi Arabia, Slovakia, Slovenia, Spain, Sweden, Switzerland, Taiwan, Turkey and UAE. Apple-designed accessories including leather cases in black and midnight blue will be available for $39 (US), and Lightning® Docks in color-matched metallic finishes are currently available from Apple’s retail stores and Apple.com for $49 (US). Every customer who buys iPhone SE from Apple will be offered free Personal Setup, in-store or online, to help them customize their iPhone by setting up email, showing them new apps from the App Store® and more. Anyone who wants to learn more about iPhone SE or iOS 9 can register for the free workshops offered at every Apple Store®. 
* Data plan required. LTE is available in select markets and through select carriers. Speeds vary based on site conditions and carrier. For details on LTE support, contact your carrier and see www.apple.com/iphone/LTE.
** Prices are rounded to nearest dollar and are based on 24 monthly installment payments. Qualified customers only with eligible credit card. Two-year loan required. First installment payment, full taxes and activation fees may be due at sale. Carrier terms and other terms and eligibility may apply.
*** Prices are rounded to nearest dollar and are based on 24 monthly installment payments. Requires trade-in of iPhone 5s in full working condition. Trade-in values and monthly pricing for devices will vary based on the condition and model of your smartphone trade-in. Trade Up with Installments is only available to qualified US customers with eligible credit card. Two-year loan required. First installment payment and full taxes due at sale. Full terms apply.

Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apple’s four software platforms — iOS, OS X, watchOS and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.

Additional Content:
• Images • Video

Press Contacts:
Alex Kirschner
Apple
alexkirschner@apple.com
(408) 974-2479

Teresa Brewer
Apple
tbrewer@apple.com
(408) 974-6851
22 Mar
CUPERTINO, California — March 21, 2016 — Apple® today announced CareKit™, a new software framework designed to help developers enable people to actively manage their own medical conditions. iPhone® apps using CareKit make it easier for individuals to keep track of care plans and monitor symptoms and medication; providing insights that help people better understand their own health. With the ability to share information with doctors, nurses or family members, CareKit apps help people take a more active role in their health.

“We’re thrilled with the profound impact ResearchKit has already had on the pace and scale of conducting medical research, and have realized that many of the same principles could help with individual care,” said Jeff Williams, Apple’s chief operating officer. “We believe that giving individuals the tools to understand what is happening with their health is incredibly powerful, and apps designed using CareKit make this a reality by empowering people to take a more active role in their care.” 

CareKit will be released as an open source framework next month allowing the developer community to continue building on the first four modules designed by Apple, that include:  Care Card helps people track their individual care plans and action items, such as taking medication or completing physical therapy exercises. Activities can automatically be tracked and entered using sensors in Apple Watch® or iPhone; Symptom and Measurement Tracker lets users easily record their symptoms and how they’re feeling, like monitoring temperature for possible infections or measuring pain or fatigue. Progress updates could include simple surveys, photos that capture the progression of a wound or activities calculated by using the iPhone’s accelerometer and gyroscope, like quantifying range of motion; Insight Dashboard maps symptoms against the action items in the Care Card to easily show how treatments are working; and Connect makes it easy for people to share information and communicate with doctors, care teams or family members about their health and any change in condition.
“With ResearchKit, we quickly realized the power of mobile apps for running inexpensive, high-quality clinical studies with unprecedented reach,” said Ray Dorsey, MD, David M. Levy Professor of Neurology at the University of Rochester Medical Center. “We hope that CareKit will help us close the gap between our research findings and how we care for our Parkinson’s patients day-to-day. It’s opening up a whole new opportunity for the democratization of research and medicine.”

Developers of health and wellness apps are excited to build these CareKit modules into apps for Parkinson’s patients, post-surgery progress, home health monitoring, diabetes management, mental health and maternal health.  Sage Bionetworks and the University of Rochester are using CareKit to turn the mPower ResearchKit™ study into a valuable tool to help better inform patients about their condition and care providers about treatment. The Texas Medical Center is designing apps to guide and support care pathways for its 8 million patients to improve their health through enhanced connectivity with their care teams. Beth Israel Deaconess Medical Center will provide patients with more insight into their own chronic care management through home health monitoring devices that securely store data in HealthKit™. One Drop is empowering people with a better approach to managing their diabetes. Start, by Iodine, helps people on antidepressants understand if their medication is working for them or not, and helps their doctors deliver more informed care. Glow, Inc. will incorporate CareKit modules into its pregnancy app, Glow Nurture, to guide women through a healthier pregnancy.
For more information, visit www.apple.com/carekit.

Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apple’s four software platforms — iOS, OS X, watchOS and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.

Additional Content:
• Images • Video

Press Contacts:
Jacqueline Roy
Apple
jacqueline_roy@apple.com
(408) 862-4386

Catherine Anderson
Apple
catherine_anderson@apple.com
(669) 227-0491
 
22 Mar
CUPERTINO, California — March 21, 2016 — Apple® today announced advancements to the open source ResearchKit™ framework that bring genetic data and a series of medical tests typically conducted in an exam room to iPhone® apps. Medical researchers are adopting these new features to design targeted studies for diseases and conditions that affect billions of people around the world and to gather more specific types of data from participants. 

“The response to ResearchKit has been fantastic. Virtually overnight, many ResearchKit studies became the largest in history and researchers are gaining insights and making discoveries that weren’t possible before,” said Jeff Williams, Apple’s chief operating officer. “Medical researchers around the world continue to use iPhone to transform what we know about complex diseases, and with continued support from the open source community, the opportunities for iPhone in medical research are endless.”

ResearchKit turns iPhone into a powerful tool for medical research by helping doctors, scientists and other researchers gather data more frequently and more accurately from participants anywhere in the world using iPhone apps. Participants enrolled in these app-based studies can review an interactive informed consent process, easily complete active tasks or submit survey responses, and choose how their health data is shared with researchers, making contributions to medical research easier than ever. 

By delivering ResearchKit as open source, any developer can quickly design a research study for iPhone. They can also build on the available software code and contribute their tasks back to the community to help other researchers do more with the framework. Using a new module just released to the open source community, researchers are now able to incorporate genetic data into their studies in a seamless, simple and low cost way. Designed by 23andMe, the module allows study participants to easily contribute their genetic data to medical research. Researchers are also working with the National Institute of Mental Health to deliver “spit kits” to study participants based on a series of survey results.

“There’s so much we still need to learn about postpartum depression and it may be DNA that provides the key to better understanding why some women experience symptoms and others do not,” said Samantha Meltzer-Brody, MD, MPH, director of the Perinatal Psychiatry Program at the UNC Center for Women’s Mood Disorders. “With ResearchKit, and now the ability to incorporate genetic data, we’re able to engage women with postpartum depression from a wide geographic and demographic range and can analyze the genomic signature of postpartum depression to help us find more effective treatments.”

“Collecting this type of information will help researchers determine genomic indicators for specific diseases and conditions,” said Eric Schadt, PhD, the Jean C. and James W. Crystal Professor of Genomics at the Icahn School of Medicine at Mount Sinai, and Founding Director of the Icahn Institute for Genomics and Multiscale Biology. “Take asthma, for example. ResearchKit is allowing us to study this population more broadly than ever before and through the large amounts of data we’re able to gather from iPhone, we’re understanding how factors like environment, geography and genes influence one’s disease and response to treatment.”

ResearchKit studies incorporating genetic data: Postpartum Depression: PPD Act is a new app-based study that will use genetic testing to better understand why some women are impacted by postpartum depression by examining the genetic makeup of those with the condition. Led by the University of North Carolina School of Medicine and the international Postpartum Depression: Action Towards Causes and Treatment Consortium, PPD Act will offer study participants access to a “spit kit” from the National Institute of Mental Health. Cardiovascular Disease: Developed by Stanford Medicine, the MyHeart Counts app will use genetic data from existing 23andMe customers to help determine predisposition to heart conditions and measure how a participant’s activity and lifestyle relate to cardiovascular health. By studying these relationships on a broad scale, researchers hope to be able to better understand how to keep hearts healthy.  Asthma: The Asthma Health app, designed to track symptom patterns in an individual and identify potential triggers for these symptoms, will use genetic data from 23andMe customers to help researchers better understand ways to personalize asthma treatment. Asthma Health is designed by the Icahn School of Medicine at Mount Sinai and LifeMap Solutions.
Researchers continue to adapt ResearchKit and build on the framework by contributing new modules that bring exam room medical tests to iPhone apps. Key contributions include the ability to study tone audiometry; measure reaction time through delivery of a known stimulus to a known response; assess the speed of information processing and working memory; use the mathematical puzzle Tower of Hanoi for cognition studies; and conduct a timed walk test. 

ResearchKit studies continue to expand internationally and are available in Australia, Austria, China, Germany, Hong Kong, Ireland, Japan, Netherlands, Switzerland, the UK and the US. ResearchKit apps are available on the App Store® for iPhone 5 and later, and the latest generation of iPod touch®.

Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apple’s four software platforms — iOS, OS X, watchOS and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.

Additional Content:
• Images • Video

Press Contacts:
Jacqueline Roy
Apple
jacqueline_roy@apple.com
(408) 862-4386

Catherine Anderson
Apple
catherine_anderson@apple.com
(669) 227-0491
3 Mar
Amicus Briefs
32 Law Professors Access Now and Wickr Foundation | Press Release ACT/The App Association | Medium Post Airbnb, Atlassian, Automattic, CloudFlare, eBay, GitHub, Kickstarter, LinkedIn, Mapbox, Medium, Meetup, Reddit, Square, Squarespace, Twilio, Twitter and Wickr | Automattic & WordPress.com Blog Post | Kickstarter Blog Post | Meetup Blog Post | Tweet from Twitter Amazon, Box, Cisco, Dropbox, Evernote, Facebook, Google, Microsoft, Mozilla, Nest, Pinterest, Slack, Snapchat, WhatsApp, and Yahoo | Tweet from Box | Cisco Blog Post | Evernote Blog Post  | Facebook Statement | Microsoft Blog Post | Mozilla Blog Post | Snapchat Blog Post | WhatsApp Facebook Post | Yahoo Tumblr Post American Civil Liberties Union, ACLU of Northern California, ACLU of Southern California, and ACLU of San Diego and Imperial Counties | Blog Post AT&T | Public Policy Blog Post AVG Technologies, Data Foundry, Golden Frog, the Computer & Communications Industry Association (CCIA), the Internet Association, and the Internet Infrastructure Coalition | Golden Frog Blog | CCIA News BSA|The Software Alliance, the Consumer Technology Association, the Information Technology Industry Council, and TechNet | Press Release Center for Democracy & Technology | Press Release | Blog Post | Podcast Electronic Frontier Foundation and 46 technologists, researchers, and cryptographers | Blog Post | Press Release Electronic Privacy Information Center (EPIC) and eight consumer privacy organizations | EPIC Top News Intel | Blog Post iPhone security and applied cryptography experts including Dino Dai Zovi, Dan Boneh (Stanford), Charlie Miller, Dr. Hovav Shacham (UC San Diego), Bruce Schneier (Harvard), Dan Wallach (Rice) and Jonathan Zdziarski | Blog Post Lavabit The Media Institute | Press Release Privacy International and Human Rights Watch
Letters to the Court
Beats, Rhymes & Relief, Center for Media Justice, The Gathering for Justice, Justice League NYC, Opal Tometi and Shaun King David Kaye, United Nations Special Rapporteur on the promotion and protection of the right to freedom of opinion and expression | Supporting Document Reverend Jesse L. Jackson, Sr. Salihin Kondoker, San Bernardino, CA
29 Jan
CUPERTINO, California — January 28, 2016 — Apple® today announced a voluntary recall of AC wall plug adapters designed for use in Argentina, Australia, Brazil, Continental Europe, New Zealand and South Korea. In very rare cases, affected Apple two-prong wall plug adapters may break and create a risk of electrical shock if touched. These wall plug adapters shipped with Mac® and certain iOS devices between 2003 and 2015 and were also included in the Apple World Travel Adapter Kit. Apple is aware of 12 incidents worldwide.

The recall does not affect any other Apple AC wall plug adapters designed for Canada, China, Hong Kong, Japan, United Kingdom, United States or any Apple USB power adapters.
 
Because customer safety is the company’s top priority, Apple is asking customers to stop using affected plug adapters. Customers should visit www.apple.com/support/ac-wallplug-adapter for details about how to exchange the affected adapters for new, redesigned ones.
 
An affected two-prong plug adapter has either four or five characters or no characters on the inside slot where it attaches to the main Apple power adapter. Visit the program website for more details on how to identify an affected adapter.

Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apple’s four software platforms — iOS, OS X, watchOS and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.

Press Contacts:
Colin Smith
Apple
colins@apple.com
(408) 862-1171

Starlayne Meza
Apple
starlayne@apple.com
(408) 974-3391  
27 Jan
CUPERTINO, California — January 26, 2016 — Apple® today announced financial results for its fiscal 2016 first quarter ended December 26, 2015. The Company posted record quarterly revenue of $75.9 billion and record quarterly net income of $18.4 billion, or $3.28 per diluted share. These results compare to revenue of $74.6 billion and net income of $18 billion, or $3.06 per diluted share, in the year-ago quarter. Gross margin was 40.1 percent compared to 39.9 percent in the year-ago quarter. International sales accounted for 66 percent of the quarter’s revenue.

“Our team delivered Apple’s biggest quarter ever, thanks to the world’s most innovative products and all-time record sales of iPhone, Apple Watch and Apple TV,” said Tim Cook, Apple’s CEO. “The growth of our Services business accelerated during the quarter to produce record results, and our installed base recently crossed a major milestone of one billion active devices.”

“Our record sales and strong margins drove all-time records for net income and EPS in spite of a very difficult macroeconomic environment,” said Luca Maestri, Apple’s CFO. “We generated operating cash flow of $27.5 billion during the quarter, and returned over $9 billion to investors through share repurchases and dividends. We have now completed $153 billion of our $200 billion capital return program.”

Apple is providing the following guidance for its fiscal 2016 second quarter: revenue between $50 billion and $53 billion gross margin between 39 percent and 39.5 percent operating expenses between $6 billion and $6.1 billion other income/(expense) of $325 million tax rate of 25.5 percent
Apple’s board of directors has declared a cash dividend of $.52 per share of the Company’s common stock. The dividend is payable on February 11, 2016, to shareholders of record as of the close of business on February 8, 2016.

Apple will provide live streaming of its Q1 2016 financial results conference call beginning at 2:00 p.m. PST on January 26, 2016 at www.apple.com/investor/earnings-call/. This webcast will also be available for replay for approximately two weeks thereafter.

Q1’16 Earnings Supplemental Material

This press release contains forward-looking statements including without limitation those about the Company’s estimated revenue, gross margin, operating expenses, other income/(expense), and tax rate. These statements involve risks and uncertainties, and actual results may differ. Risks and uncertainties include without limitation the effect of competitive and economic factors, and the Company’s reaction to those factors, on consumer and business buying decisions with respect to the Company’s products; continued competitive pressures in the marketplace; the ability of the Company to deliver to the marketplace and stimulate customer demand for new programs, products, and technological innovations on a timely basis; the effect that product introductions and transitions, changes in product pricing or mix, and/or increases in component costs could have on the Company’s gross margin; the inventory risk associated with the Company’s need to order or commit to order product components in advance of customer orders; the continued availability on acceptable terms, or at all, of certain components and services essential to the Company’s business currently obtained by the Company from sole or limited sources; the effect that the Company’s dependency on manufacturing and logistics services provided by third parties may have on the quality, quantity or cost of products manufactured or services rendered; risks associated with the Company’s international operations; the Company’s reliance on third-party intellectual property and digital content; the potential impact of a finding that the Company has infringed on the intellectual property rights of others; the Company’s dependency on the performance of distributors, carriers and other resellers of the Company’s products; the effect that product and service quality problems could have on the Company’s sales and operating profits; the continued service and availability of key executives and employees; war, terrorism, public health issues, natural disasters, and other circumstances that could disrupt supply, delivery, or demand of products; and unfavorable results of legal proceedings. More information on potential factors that could affect the Company’s financial results is included from time to time in the “Risk Factors” and “Management’s Discussion and Analysis of Financial Condition and Results of Operations” sections of the Company’s public reports filed with the SEC, including the Company’s Form 10-K for the fiscal year ended September 26, 2015, and its Form 10-Q for the fiscal quarter ended December 26, 2015 to be filed with the SEC. The Company assumes no obligation to update any forward-looking statements or information, which speak as of their respective dates.

Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apple’s four software platforms — iOS, OS X, watchOS and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.

Press Contact:
Kristin Huguet
Apple
khuguet@apple.com
(408) 974-2414

Investor Relations Contacts:
Nancy Paxton
Apple
paxton1@apple.com
(408) 974-5420

Joan Hoover
Apple
hoover1@apple.com
(408) 974-4570
 
22 Jan
WHAT: Apple® FY 16 First Quarter Results Conference Call

WHERE: Via conference call. The dial-in numbers for press are (877) 616-0071 (toll-free) or (816) 581-1577. Please enter confirmation code 482343.

WHEN: Tuesday, January 26, 2016 at 2:00 p.m. PST/5:00 p.m. EST

REBROADCAST: The conference call will be available as a continuous rebroadcast beginning Tuesday, January 26 at 5:00 p.m. PST/8:00 p.m. EST through Tuesday, February 9 at 5:00 p.m. PST/8:00 p.m. EST. The dial-in numbers for the rebroadcast are (888) 203-1112 (toll-free) or (719) 457-0820. Please enter confirmation code 7349088.

WEBCAST: Apple will provide live audio streaming of its FY 16 First Quarter Results Conference Call using Apple's HTTP Live Streaming (HLS) technology. The live webcast will begin at 2:00 p.m. PST on January 26, 2016 at www.apple.com/investor/earnings-call/ and will also be available for replay for approximately two weeks thereafter. Live audio streaming requires an iPhone®, iPad® or iPod touch® with Safari® on iOS 7.0 or later, a Mac® with Safari 6.0.5 or later on OS X® v10.8.5 or later or a PC with Microsoft Edge on Windows 10.

This recording is the property of Apple and protected by US copyright law and international treaties. Any reproduction or distribution is strictly prohibited without prior written approval from Apple. Please contact Apple Public Relations or Investor Relations with any questions.

Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apple’s four software platforms — iOS, OS X, watchOS and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.

Press Contact:
Kristin Huguet
Apple
khuguet@apple.com
(408) 974-2414  
21 Jan
ROME — January 21, 2016 — Apple® today announced the creation of Europe’s first iOS App Development Center in Italy, to give students practical skills and training on developing iOS apps for the world’s most innovative and vibrant app ecosystem.

The iOS App Development Center, to be located at a partner institution in Naples, will support teachers and provide a specialized curriculum preparing thousands of future developers to be part of Apple’s thriving developer community. In addition, Apple will work with partners around Italy who deliver developer training to complement this curriculum and create additional opportunities for students. Apple expects to expand this program to other countries around the world.

“Europe is home to some of the most creative developers in the world and we’re thrilled to be helping the next generation of entrepreneurs in Italy get the skills they need for success,” said Tim Cook, Apple’s CEO. “The phenomenal success of the App Store is one of the driving forces behind the more than 1.4 million jobs Apple has created in Europe and presents unlimited opportunities for people of all ages and businesses of all sizes across the continent.”

Apple is a powerful engine of growth across Europe and the company’s ecosystem now supports more than 1.4 million jobs, including 1.2 million attributable to the community of app creators, software engineers and entrepreneurs building apps for iOS, as well as non-IT jobs supported directly and indirectly through the app economy.*

The unprecedented growth of the App Store® has helped developers in Europe earn over €10.2 billion from selling their apps around the world.

In Italy, over 75,000 jobs are attributable to the App Store and the developer community is vibrant. IK Multimedia launched its first app in 2009 and since then has had over 25 million downloads. Musement, launched in 2013, is now available in seven languages and 300 cities across 50 countries, making it easy for people to book travel and excursions on the go.

Roberto Macina, CEO and founder of Qurami, said: “Apple’s continued innovation inspires us to create the best mobile experiences and make our customers’ lives just a little bit easier. Apple’s app ecosystem is the anchor for our business, and developing across Apple’s operating systems has enabled us to easily and quickly bring the Qurami experience to iPhone, iPad and Apple Watch users.”

Thousands of companies are expanding because of their work with Apple, which supports hundreds of thousands of jobs in communities large and small across Europe. Milan-based Laboratorio Elettrofisico makes some of the most sophisticated magnetization equipment in the world and their technology enables some of the industry-leading magnetic features found in Apple products. Apple also works with Europe’s leading manufacturers of Micro-Electro-Mechanical Systems, which create tiny components that power some of the incredible sensor and audio technologies found in iOS devices.

*Job creation estimate based on research by Dr. Michael Mandel, Progressive Policy Institute. “App Economy Jobs in Europe,” January 21, 2016.

Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apple’s four software platforms — iOS, OS X, watchOS and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.

Press Contacts:
Alan Hely
Apple
alanhely@apple.com
+44 207 184 1193

Rob Saunders
Apple
rob_saunders@apple.com
+44 207 184 1414
 
21 Jan
CUPERTINO, California — January 20, 2016 — Apple® today announced a new addition and a major update to its family of music-making apps for iOS that make it easy for people to tap into their musical potential and create incredible music no matter where they are. An all-new app called Music Memos lets musicians and songwriters quickly capture, organize and develop their musical ideas right on their iPhone®. And a major update to GarageBand® for iOS introduces multiple new features, including Live Loops, a fun way for anyone to make music like a DJ using only their iPhone or iPad®.

“Musicians around the world, from the biggest artists to aspiring students, use Apple devices to create amazing music; the innovative new Music Memos app will help them quickly capture their ideas on iPhone and iPad whenever inspiration strikes,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “GarageBand is the most popular music creation app in the world, and this update helps everyone easily tap into their musical talent with the powerful new Live Loops and Drummer features, and adds support for the larger iPad Pro screen and 3D Touch on iPhone 6s and iPhone 6s Plus.”

“Sometimes ideas come faster than I can get them into my notebook so I've used Voice Memos and Notes to quickly capture songs before they're lost. Music Memos is like if those two apps came together to form some kind of superpower for songs,” said Ryan Adams, critically acclaimed singer-songwriter and producer. “It quite literally blew my mind how Music Memos could transform a single guitar idea into a whole composition with a virtual drummer loose enough that it felt like you were having your mind read by some A.I. musician and a choice of stand-up or electric bass accompaniments.”

“I recorded my first album using GarageBand and I continue to use it in my music today,” said T-Pain, Grammy Award-winning artist and producer. “I love how the new Live Loops in GarageBand lets me quickly build tracks and beats, and even perform effects like a musical instrument. It’ll change the way an entire generation makes music.”

Musicians and songwriters around the world have used the Voice Memos app on their iPhone to quickly record ideas, and many hit songs first started as Voice Memos. The new Music Memos app is inspired by Voice Memos and takes the functionality even further by adding musician-friendly features designed specifically for songwriting and developing musical ideas. With Music Memos, you can record any musical instrument through the iPhone’s built-in microphone in a high-quality, uncompressed format, then name, tag and rate it to start building a library of your ideas. The app can analyze rhythm and chords of acoustic guitar and piano recordings, and instantly add drums and a bass line to provide a virtual, customizable backing band that plays along to match the feel of your song. Music Memos can even provide basic notation that displays the chords that were played. With iCloud® your Music Memos are automatically available across all your Apple devices so you can open them in GarageBand or Logic Pro X℠ to further develop your songs. Musicians can easily share their ideas via email or with their fans through Apple Music™ Connect. For more information about the new Music Memos app, visit, www.apple.com/music-memos.

GarageBand for iOS is the world's most popular mobile music creation app, and the new GarageBand 2.1 update introduces Live Loops, an entirely new and intuitive way to create amazing music. Inspired by DJ hardware controllers and drum machines, Live Loops makes it easy for anyone to create music by simply tapping cells and columns in a highly visual grid to trigger different looped instruments and samples. The loops can be performed, arranged and remixed live, and GarageBand automatically keeps all the beats in sync with perfect time and pitch. To get you started, Live Loops comes with a library of Apple-designed loop templates in a variety of genres including EDM, Hip Hop, Dubstep and Rock, or you can create your own loops from scratch. 

GarageBand 2.1 for iOS also includes the new Drummer feature with nine EDM and acoustic virtual session drummers that provide their own signature sound, as well as an expanded selection of amps for bass players. Advanced GarageBand users can now create even more dynamic and polished sounding songs using new automation features, controls recording and a new simple EQ. GarageBand 2.1 looks stunning on the expansive 12.9-inch Retina® display on the new iPad Pro™ and gives you access to even more controls and room to play. And on iPhone 6s and iPhone 6s Plus, the app now supports 3D Touch, allowing you to play with more expression. For more information about the new GarageBand for iOS, visit, www.apple.com/ios/garageband.

Pricing & Availability 
Music Memos is available for free on the App Store® and is compatible with iPhone 4s and later, and iPad 2 and later. GarageBand 2.1 for iOS is bundled free with new iOS devices 32GB and larger, is available as a free upgrade for existing users with compatible iOS 9 devices or later, and is available to everyone else for $4.99 via the App Store.

Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apple’s four software platforms — iOS, OS X, watchOS and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.

Press Contacts:
Colin Smith 
Apple
colins@apple.com
(408) 862-1171

Starlayne Meza
Apple
starlayne@apple.com
(408) 974-3391  
6 Jan
CUPERTINO, California — January 6, 2016 — Apple® today announced that customers around the world made this holiday season the biggest ever for the App Store®, setting new records during the weeks of Christmas and New Year’s. 

In the two weeks ending January 3, customers spent over $1.1 billion on apps and in-app purchases, setting back-to-back weekly records for traffic and purchases. January 1, 2016 marked the biggest day in App Store history with customers spending over $144 million. It broke the previous single-day record set just a week earlier on Christmas Day.

“The App Store had a holiday season for the record books. We are excited that our customers downloaded and enjoyed so many incredible apps for iPhone, iPad, Mac, Apple Watch and Apple TV, spending over $20 billion on the App Store last year alone,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “We're grateful to all the developers who have created the most innovative and exciting apps in the world for our customers. We can't wait for what's to come in 2016.”

Worldwide, the App Store has brought in nearly $40 billion for developers since 2008, with over one-third generated in the last year alone.

Largely as a result of the App Store’s success, Apple is now responsible for creating and supporting 1.9 million jobs in the U.S. alone. Nearly three-quarters of those jobs — over 1.4 million — are attributable to the community of app creators, software engineers and entrepreneurs building apps for iOS, as well as non-IT jobs supported directly and indirectly through the app economy.*

Apple has previously reported that the iOS app economy has created 1.2 million jobs in Europe and 1.4 million jobs in China.

Gaming, Social Networking and Entertainment were among the year's most popular App Store categories across Apple products, with customers challenging themselves to Minecraft: Pocket Edition, Trivia Crack and Heads Up!, and staying in touch with friends and family using Facebook Messenger, WeChat and Snapchat. Games and subscription apps dominated this year’s top grossing titles including Clash of Clans, Monster Strike, Game of War - Fire Age and Fantasy Westward Journey, as well as Netflix, Hulu and Match.

The launch of the all-new Apple TV® and Apple Watch® have paved the way for entirely new app experiences, changing how people consume content through their television and providing useful information at a glance on Apple’s most personal device yet. Since its launch in October, the new Apple TV’s most popular apps include Rayman Adventures, Beat Sports and HBO NOW. Chart-topping apps for Apple Watch owners include fitness apps Nike+ Running and Lifesum, and iTranslate and Citymapper in the Travel category.

*Job creation estimate based on research by Dr. Michael Mandel, Progressive Policy Institute. “App Economy Jobs in the United States,” January 6, 2016

Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apple’s four software platforms — iOS, OS X, watchOS and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.

Press Contacts:
Lisa Israel
Apple
lisrael@apple.com
(408) 974-2118

Colin Johnson
Apple
colin_johnson@apple.com
(408) 974-6284  
18 Dec
BEIJING — December 18, 2015 — Apple® and China UnionPay today announced a partnership to bring Apple Pay®, which transforms mobile payments with an easy, secure and private way to pay, to China. China UnionPay cardholders will be able to easily add their bank cards to Apple Pay on iPhone®, Apple Watch® and iPad®, providing added convenience and security to everyday shopping.

“China UnionPay is dedicated to promoting payment innovations and providing secure, convenient mobile payment experiences for its hundreds of millions of cardholders, aligning multiple parties in the industry,” said Chai Hongfeng, executive vice president of China UnionPay. “We’re very excited to offer Apple Pay among a diverse set of innovative payment options that work with China UnionPay QuickPass.”

“Apple Pay has revolutionized the way millions of people pay every day with their iPhone, Apple Watch and iPad,” said Eddy Cue, Apple’s senior vice president of Internet Software and Services. “China is an extremely important market for Apple and with China UnionPay and support from 15 of China’s leading banks, users will soon have a convenient, private and secure payment experience.”

China UnionPay’s QuickPass and Apple Pay together will protect customer payment information through industry-leading payment tokenization technology. Security is at the core of Apple Pay, so when you add a credit or debit card, the actual card numbers are not stored on the device, nor on Apple servers. Instead, a unique Device Account Number is assigned, encrypted and securely stored in a dedicated chip called the Secure Element on your device. Each transaction is also authorized with a one-time unique dynamic security code. 

Paying is simple with the touch of a finger and can happen in one motion. In stores, there’s no need to open an app or wake your display. With the innovative NFC antenna design, simply hold iPhone near China UnionPay’s QuickPass-enabled POS terminals with your finger on Touch ID® to pay. With Apple Watch, just double click the side button and hold the watch face up to the contactless reader to make a purchase right from your wrist. Shopping within apps accepting Apple Pay has never been easier and there’s no need to manually fill out lengthy account forms or repeatedly type in shipping and billing information. 

Apple Pay will roll out to China UnionPay cardholders as soon as early 2016 after relevant tests and certification required by Chinese regulators, with the service itself in compliance with the applicable national mobile payment and financial industry standards in China.

In stores, Apple Pay works with iPhone 6s, iPhone 6s Plus, iPhone 6, iPhone 6 Plus and Apple Watch. When paying within apps, Apple Pay is compatible with iPhone 6s, iPhone 6s Plus, iPhone 6, iPhone 6 Plus, iPad Air® 2, iPad mini™ 3, iPad mini 4 and iPad Pro™. For more information on Apple Pay, visit http://www.apple.com/cn/apple-pay/. 

As a bankcard network, China UnionPay operates China’s national inter-bank clearing and settlement system, develops the worldwide UnionPay Card acceptance network, promotes the issuance and usage of the UnionPay cards as well as other innovative payment solutions, so as to provide quality, efficient and safe payment services to cardholders. To date, the total number of the UnionPay Card issued both at home and abroad has been over 5 billion. The UnionPay network has been extended to all the cities and rural areas in China. In addition, UnionPay has enabled UnionPay Card acceptance across more than 150 countries and regions through extensive cooperation with financial and payment institutions around the world. UnionPay cards can be used in more than 26 million merchants and 1.9 million ATMs. Additional information may be found at www.unionpay.com.

Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apple’s four software platforms — iOS, OS X, watchOS and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.

Press Contacts:
Carolyn Wu 
Apple
carolyn_wu@apple.com
+86 10 8525 5952

Qi Yin
China UnionPay
yinqi@unionpay.com
+86 21 5036 2242

17 Dec
CUPERTINO, California — December 17, 2015 — Apple® today announced that Jeff Williams has been named chief operating officer and Johny Srouji is joining Apple’s executive team as senior vice president for Hardware Technologies. Phil Schiller, senior vice president of Worldwide Marketing, will expand his role to include leadership of the revolutionary App Store® across all Apple platforms. Apple also announced that Tor Myhren will join Apple in the first calendar quarter of 2016 as vice president of Marketing Communications, reporting to CEO Tim Cook.

“We are fortunate to have incredible depth and breadth of talent across Apple’s executive team. As we come to the end of the year, we’re recognizing the contributions already being made by two key executives,” said Tim Cook, Apple’s CEO. “Jeff is hands-down the best operations executive I’ve ever worked with, and Johny’s team delivers world-class silicon designs which enable new innovations in our products year after year.”

Cook continued, “In addition, Phil is taking on new responsibilities for advancing our ecosystem, led by the App Store, which has grown from a single, groundbreaking iOS store into four powerful platforms and an increasingly important part of our business. And I’m incredibly happy to welcome Tor Myhren, who will bring his creative talents to our advertising and marcom functions.”

Jeff joined Apple in 1998 as head of worldwide procurement and in 2004 he was named vice president of Operations. Since 2010 he has overseen Apple’s entire supply chain, service and support, and the social responsibility initiatives which protect more than one million workers worldwide. Jeff played a key role in Apple’s entry into the mobile phone market with the launch of iPhone®, and he continues to supervise development of Apple’s first wearable product, Apple Watch®.

In nearly eight years at Apple as vice president of Hardware Technologies, Johny Srouji has built one of the world’s strongest and most innovative teams of silicon and technology engineers, overseeing breakthrough custom silicon and hardware technologies including batteries, application processors, storage controllers, sensors silicon, display silicon and other chipsets across Apple’s entire product line. Educated at Technion, Israel’s Institute of Technology, Johny joined Apple in 2008 to lead development of the A4, the first Apple-designed system on a chip.

With added responsibility for the App Store, Phil Schiller will focus on strategies to extend the ecosystem Apple customers have come to love when using their iPhone, iPad®, Mac®, Apple Watch and Apple TV®. Phil now leads nearly all developer-related functions at Apple, in addition to his other marketing responsibilities including Worldwide Product Marketing, international marketing, education and business marketing. More than 11 million developers around the world create apps for Apple’s four software platforms — iOS, OS X®, watchOS™ and tvOS™ — as well as compatible hardware and other accessories, and customers have downloaded more than 100 billion apps across those platforms.

Tor Myhren joins Apple from Grey Group, where he has served as chief creative officer and president of Grey New York. Under his leadership, Grey was named Adweek’s Global Agency of the Year for both 2013 and 2015. As vice president of Marketing Communications at Apple, Tor will be responsible for Apple’s advertising efforts and will lead an award-winning team that spans a broad range of creative disciplines from video, motion graphics and interactive web design to packaging and retail store displays.

Tor will succeed Hiroki Asai, who earlier announced plans to retire after 18 years in graphic design and marketing communications roles at Apple.

Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apple’s four software platforms — iOS, OS X, watchOS and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.

Press Contacts:
Kristin Huguet
Apple
khuguet@apple.com
(408) 974-2414

4 Dec
CUPERTINO, California — December 3, 2015 — Apple® today announced that its Swift™ programming language is now open source. As an open source language, the broad community of talented developers — from app developers to educational institutions to enterprises — can contribute to new Swift features and optimizations and help bring Swift to new computing platforms. Introduced in 2014, Swift is the fastest growing programming language in history and combines the performance and efficiency of compiled languages with the simplicity and interactivity of popular scripting languages.* Apple today also launched the Swift.org website with detailed information about Swift open source, including technical documentation, community resources and links to download the Swift source code.

“By making Swift open source the entire developer community can contribute to the programming language and help bring it to even more platforms,” said Craig Federighi, Apple’s senior vice president of Software Engineering. “Swift’s power and ease of use will inspire a new generation to get into coding, and with today’s announcement they’ll be able to take their ideas anywhere, from mobile devices to the cloud.”

Swift is a powerful and intuitive programming language that gives developers the freedom and capabilities they need to create the next generation of cutting-edge software. Swift is easy to learn and use, even if you’ve never coded before, and it's the first systems programming language that is as expressive and enjoyable as a scripting language. Designed for safety, Swift also eliminates entire categories of common programming errors. 

The Swift open source code is available via GitHub and includes support for all Apple software platforms — iOS, OS X®, watchOS and tvOS™ — as well as for Linux. Components available include the Swift compiler, debugger, standard library, foundation libraries, package manager and REPL. Swift is licensed under the popular Apache 2.0 open source license with a runtime library exception, enabling users to easily incorporate Swift into their own software and port the language to new platforms. For more information about Swift, and access to community resources visit the new Swift.org.

*Based on RedMonk Programming Language Rankings, June 2015.

Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apple’s four software platforms — iOS, OS X, watchOS and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.

Press Contacts:
Colin Smith
Apple
colins@apple.com
(408) 862-1171

Starlayne Meza
Apple
starlayne@apple.com
(408) 974-3391  
9 Nov
CUPERTINO, California — November 9, 2015 — Apple® today announced iPad Pro™ is available to order online on Wednesday, November 11, from Apple.com and will arrive at Apple’s retail stores, select carriers and Apple Authorized Resellers starting later this week. Apple Pencil™ and Apple’s new Smart Keyboard, also available to order on Wednesday, bring breakthrough levels of precision and utility to iPad Pro.

“The early response to iPad Pro from app developers and our customers has been incredible, and we’re excited to get iPad Pro into the hands of customers around the world this week,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “iPad Pro is the most powerful iPad we’ve ever made, giving users the ability to be even more creative and more productive with the epic 12.9-inch Retina display, powerful 64-bit A9X chip and groundbreaking Apple Pencil and new Smart Keyboard. We can’t wait to see what they do with iPad Pro.”

The new, larger iPad Pro features a stunning 12.9-inch Retina® display with 5.6 million pixels, the most ever in an iOS device, and groundbreaking performance with the new 64-bit A9X chip, rivaling most portable PCs. It is thin, light and delivers all-day 10-hour battery life* that users have come to expect from iPad®. Apple Pencil for iPad Pro makes drawing and sketching feel remarkably fluid and natural, and delivers incredible accuracy for activities like fine art illustration and detailed 3D design. A built-in Lightning® connector on Apple Pencil makes for quick and easy pairing and charging. Apple’s new Smart Keyboard further extends the utility of iPad Pro, offering a full-sized keyboard in a thin, durable design so you can take it anywhere. The Smart Keyboard attaches to iPad Pro’s innovative Smart Connector port, eliminating the need for a separate battery, on/off switch or Bluetooth pairing.

iPad Pro has already inspired developers of the next generation of advanced apps for everything from productivity, design, illustration, engineering and medical, to education, gaming and entertainment. 

“iPad Pro enables new forms of mobile creativity that will help transform how creatives work,” said Scott Belsky, vice president of Products at Adobe. “With the larger iPad Pro screen and lightning-fast performance, creatives will be able to take full advantage of Adobe’s family of Creative Cloud mobile apps. For example, the ability to manipulate a 50-megapixel image right on iPad Pro in Photoshop Fix and then send that image to Photoshop CC on a desktop, for further refinement, is the kind of industry-advancing collaboration that millions of Adobe and Apple customers will benefit from.”

“Creative thinkers worldwide use Paper as part of their workflow, designing everything from flow charts, to storyboards, to wireframes, to architectural sketches. iPad Pro is the ultimate platform for Paper, with a powerful 12.9-inch Retina display and A9X chip that deliver performance rivaling most portable PCs,” said Georg Petschnigg, CEO and co-founder of FiftyThree. “iPad Pro gives Paper users an even bigger and more dynamic canvas on which to rapidly capture ideas however they strike — as notes, photos, sketches or diagrams.”

“Procreate 3 is designed for iPad Pro to give artists a more immersive experience than ever before,” said James Cuda of Savage Interactive. “iPad Pro’s gorgeous 12.9-inch Retina display lets you create massive artworks: up to an incredible 16K in resolution. This new level of definition allows for large format printing and exceptionally detailed artworks. Procreate 3 is also built for Apple Pencil. Its remarkable accuracy, pressure sensitivity, tilt detection and palm rejection make Apple Pencil the tool we’ve been waiting for.”

“iPad Pro and Apple Pencil are the new pad and pen,” said Evi Meyer, CEO of 3D sketching app UMake. “With its simple use and powerful computing capacity, designers can leverage these tools to reimagine their sketching experience and finally elevate their flat work to 3D. UMake, iPad Pro and Apple Pencil finally empower professional designers to embrace innovation, along with their creativity.”

Pricing & Availability iPad Pro starts at $799 (US) for the 32GB with Wi-Fi model and $1079 (US) for the Wi-Fi + Cellular 128GB model and comes in three gorgeous metallic finishes including silver, gold and space gray and can be purchased at Apple.com, Apple’s Retail stores, select carriers and select Apple Authorized Resellers. Apple Pencil will be available for $99 (US) and Smart Keyboard will be available in charcoal gray for $169 (US).** iPad Pro will be available in Anguilla, Antigua and Barbuda, Australia, Austria, Belgium, Canada, Cayman Islands, China, Czech Republic, Denmark, El Salvador, Finland, France, Germany, Gibraltar, Greenland, Guatemala, Hong Kong, Hungary, Ireland, Isle of Man, Italy, Japan, Liechtenstein, Luxembourg, Malaysia, Mexico, Monaco, Netherlands, New Zealand, Norway, Poland, Portugal, Puerto Rico, Russia, Singapore, Slovenia, Spain, Sweden, Switzerland, Thailand, Trinidad and Tobago, Turkey, UAE, US, UK, Uruguay and US Virgin Islands. New, Apple-designed polyurethane iPad Pro Smart Covers will be available for $59 (US) in charcoal gray and white. New iPad Pro Silicone Cases will be available for $79 (US) in charcoal gray and white. Every customer who buys iPad Pro at an Apple Retail Store will be offered free Personal Setup to help them customize their iPad Pro by setting up email, showing them new apps from the App Store® and more, so they’ll be up and running with their new iPad Pro before they leave the store. Anyone who wants to learn more about the new iPad Pro or iOS 9 can register for the free workshops offered at every Apple Store®. 
* Battery life depends on device settings, usage and other factors. Actual results may vary.
** Smart Keyboard for iPad Pro is available in a US English keyboard layout.

Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apple’s four software platforms — iOS, OS X, watchOS and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.

Press Contacts:
Ryan James
Apple
ryanj@apple.com
(408) 862-5585

Andy Bowman
Apple
abowman@apple.com
(408) 783-0619
 
28 Oct
CUPERTINO, California — October 27, 2015 — Apple® today announced financial results for its fiscal 2015 fourth quarter ended September 26, 2015. The Company posted quarterly revenue of $51.5 billion and quarterly net profit of $11.1 billion, or $1.96 per diluted share. These results compare to revenue of $42.1 billion and net profit of $8.5 billion, or $1.42 per diluted share, in the year-ago quarter. Gross margin was 39.9 percent compared to 38 percent in the year-ago quarter. International sales accounted for 62 percent of the quarter’s revenue.

The growth was fueled by record fourth quarter sales of iPhone®, the expanded availability of Apple Watch®, and all-time records for Mac® sales and revenue from services.

“Fiscal 2015 was Apple’s most successful year ever, with revenue growing 28% to nearly $234 billion. This continued success is the result of our commitment to making the best, most innovative products on earth, and it’s a testament to the tremendous execution by our teams,” said Tim Cook, Apple’s CEO. “We are heading into the holidays with our strongest product lineup yet, including iPhone 6s and iPhone 6s Plus, Apple Watch with an expanded lineup of cases and bands, the new iPad Pro and the all-new Apple TV which begins shipping this week.”

“Apple’s record September quarter results drove earnings per share growth of 38% and operating cash flow of $13.5 billion,” said Luca Maestri, Apple’s CFO. “We returned $17 billion to our investors during the quarter through share repurchases and dividends, and we have now completed over $143 billion of our $200 billion capital return program.”

Apple is providing the following guidance for its fiscal 2016 first quarter: revenue between $75.5 billion and $77.5 billion gross margin between 39 percent and 40 percent operating expenses between $6.3 billion and $6.4 billion other income/(expense) of $400 million tax rate of 26.2 percent
Apple’s board of directors has declared a cash dividend of $.52 per share of the Company’s common stock. The dividend is payable on November 12, 2015, to shareholders of record as of the close of business on November 9, 2015.

Apple will provide live streaming of its Q4 2015 financial results conference call beginning at 2:00 p.m. PDT on October 27, 2015 at www.apple.com/quicktime/qtv/earningsq415. This webcast will also be available for replay for approximately two weeks thereafter.

This press release contains forward-looking statements including without limitation those about the Company’s estimated revenue, gross margin, operating expenses, other income/(expense), and tax rate. These statements involve risks and uncertainties, and actual results may differ. Risks and uncertainties include without limitation the effect of competitive and economic factors, and the Company’s reaction to those factors, on consumer and business buying decisions with respect to the Company’s products; continued competitive pressures in the marketplace; the ability of the Company to deliver to the marketplace and stimulate customer demand for new programs, products, and technological innovations on a timely basis; the effect that product introductions and transitions, changes in product pricing or mix, and/or increases in component costs could have on the Company’s gross margin; the inventory risk associated with the Company’s need to order or commit to order product components in advance of customer orders; the continued availability on acceptable terms, or at all, of certain components and services essential to the Company’s business currently obtained by the Company from sole or limited sources; the effect that the Company’s dependency on manufacturing and logistics services provided by third parties may have on the quality, quantity or cost of products manufactured or services rendered; risks associated with the Company’s international operations; the Company’s reliance on third-party intellectual property and digital content; the potential impact of a finding that the Company has infringed on the intellectual property rights of others; the Company’s dependency on the performance of distributors, carriers and other resellers of the Company’s products; the effect that product and service quality problems could have on the Company’s sales and operating profits; the continued service and availability of key executives and employees; war, terrorism, public health issues, natural disasters, and other circumstances that could disrupt supply, delivery, or demand of products; and unfavorable results of legal proceedings. More information on potential factors that could affect the Company’s financial results is included from time to time in the “Risk Factors” and “Management’s Discussion and Analysis of Financial Condition and Results of Operations” sections of the Company’s public reports filed with the SEC, including the Company’s Form 10-K for the fiscal year ended September 27, 2014, its Form 10-Q for the fiscal quarter ended December 27, 2014, its Form 10-Q for the fiscal quarter ended March 28, 2015, its Form 10-Q for the fiscal quarter ended June 27, 2015, and its Form 10-K for the fiscal year ended September 26, 2015 to be filed with the SEC. The Company assumes no obligation to update any forward-looking statements or information, which speak as of their respective dates.

Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, the Mac and Apple Watch. Apple’s three software platforms — iOS, OS X and watchOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.

Press Contact:
Kristin Huguet
Apple
khuguet@apple.com
(408) 974-2414

Investor Relations Contacts:
Nancy Paxton
Apple
paxton1@apple.com
(408) 974-5420

Joan Hoover
Apple
hoover1@apple.com
(408) 974-4570
 
23 Oct
WHAT: Apple® FY 15 Fourth Quarter Results Conference Call

WHERE: Via conference call. The dial-in numbers for press are (855) 371-1642 (toll-free), (719) 219-0037 or (816) 581-1577. Please enter confirmation code 333778.

WHEN: Tuesday, October 27, 2015, 2:00 p.m. PDT/5:00 p.m. EDT

REBROADCAST: The conference call will be available as a continuous rebroadcast beginning Tuesday, October 27 at 5:00 p.m. PDT/8:00 p.m. EDT through Tuesday, November 10 at 5:00 p.m. PST/8:00 p.m. EST. The dial-in number for the rebroadcast is (888) 203-1112 (toll-free) or (719) 457-0820. Please enter confirmation code 795707.

WEBCAST: Apple will provide live audio streaming of its FY 15 Fourth Quarter Results Conference Call using Apple’s industry-leading HTTP Live Streaming software. The live webcast will begin at 2:00 p.m. PDT on Tuesday, October 27 at http://www.apple.com/quicktime/qtv/earningsq415 and will also be available for replay for approximately two weeks thereafter. Live audio streaming requires an iPhone®, iPad® or iPod touch® with Safari® on iOS 7.0 or later, a Mac® with Safari 6.0.5 or later on OS X® v10.8.5 or later or a PC with Microsoft Edge on Windows 10.

This recording is the property of Apple and protected by US copyright law and international treaties. Any reproduction or distribution is strictly prohibited without prior written approval from Apple. Please contact Apple Public Relations or Investor Relations with any questions.

Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, the Mac and Apple Watch. Apple’s three software platforms — iOS, OS X and watchOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.

Press Contact:
Kristin Huguet
Apple
khuguet@apple.com
(408) 974-2414

22 Oct
BEIJING — October 22, 2015 — Apple® today announced two new programs aimed at reducing the carbon footprint of its manufacturing partners in China. The programs will avoid over 20 million metric tons of greenhouse gas pollution in the country between now and 2020, equivalent to taking nearly 4 million passenger vehicles off the road for one year.

Apple also announced that construction on 40 megawatts of solar projects in the Sichuan Province is now complete. These solar installations produce more than the total amount of electricity used by Apple’s offices and retail stores in China, making Apple's operations carbon neutral in China.

“Climate change is one of the great challenges of our time, and the time for action is now,” said Tim Cook, Apple’s CEO. “The transition to a new green economy requires innovation, ambition and purpose. We believe passionately in leaving the world better than we found it and hope that many other suppliers, partners and other companies join us in this important effort.”

First, Apple is significantly expanding its clean-energy investments in China. Apple plans to build more than 200 megawatts of solar projects in the northern, eastern and southern grid regions of China, which will produce the equivalent of the energy used by more by than 265,000 Chinese homes in a year and will begin to offset the energy used in Apple’s supply chain.

Second, Apple is launching a new initiative to drive its manufacturing partners to become more energy efficient and to use clean energy for their manufacturing operations. Apple will partner with suppliers in China to install more than 2 gigawatts of new clean energy in the coming years.

Apple also will share best practices in procuring clean energy and building high-quality renewable energy projects, and provide hands-on assistance to some suppliers in areas like energy efficiency audits, regulatory guidance and building strong partnerships to bring new clean energy projects to China.

As part of Apple’s industry-leading program, Foxconn will construct 400 megawatts of solar, starting in the Henan Province, by 2018. Foxconn has committed to generate as much clean energy as its Zhengzhou factory consumes in final production of iPhone.

“We are excited to embark on this initiative with Apple. Our companies share a vision for driving sustainability and I hope that this renewable energy project will serve as a catalyst for continued efforts to promote a greener ecosystem in our industry and beyond,” said Terry Gou, founder and CEO of Foxconn Technology Group. “Sustainability is a core pillar in Foxconn’s strategy and we are committed to investing in green manufacturing.”

“Being responsible, protecting air and water, and driving clean energy are at the heart of Apple’s commitment to China,” said Lisa Jackson, Apple’s vice president of Environment, Policy and Social Initiatives. “These projects go beyond Apple’s operations in China to help our suppliers adopt clean renewable energy.”

Apple has taken significant steps to protect the environment by transitioning from fossil fuels to clean energy. Today the company is powering 100 percent of its operations in China and the US, and more than 87 percent of its worldwide operations, with renewable energy.

Learn more about Apple’s environmental efforts at www.apple.com/environment.

Apple in China
Apple operates 19 corporate offices and 24 retail stores in Greater China, directly employing 10,000 people. In total, Apple has helped create and support over 4.4 million jobs in China, including at least 1.4 million iOS app developer jobs and other positions related to the iOS ecosystem. Developers in China have earned more than $4 billion through the worldwide sale of apps on the App Store®, with over half of that amount paid in the last 12 months alone.

Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, the Mac and Apple Watch. Apple’s three software platforms — iOS, OS X and watchOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.

Press Contacts:
Carolyn Wu
Apple
carolyn_wu@apple.com
+86 10 8525 5952

Alisha Johnson
Apple
alisha_johnson@apple.com
(573) 673-1287
 
15 Oct
CUPERTINO, California — October 15, 2015 — Apple® today announced that ResearchKit™ is enabling new research studies on autism, epilepsy and melanoma. ResearchKit turns iPhone® into a powerful tool for medical research by helping doctors, scientists and other researchers gather data more frequently and more accurately from participants using iPhone apps. With ResearchKit, study participants can review an interactive informed consent process, easily complete active tasks or submit survey responses, and choose how their health data is shared with researchers, making contributions to medical research easier than ever. Researchers and developers have already contributed to ResearchKit, with more than 50 researchers adding to the open source framework.

“We’re honored to work with world-class medical institutions and provide them with tools to better understand diseases and ultimately help people lead healthier lives,” said Jeff Williams, Apple’s senior vice president of Operations. “In just six months, ResearchKit apps studying everything from asthma and diabetes to Parkinson’s disease, are already providing insights to scientists around the world and more than 100,000 participants are choosing to contribute their data to advance science and medical research.”

With user permission, researchers designing studies using ResearchKit can also access data from the Health app such as weight, blood pressure, glucose levels, and other data measured by third-party devices and apps, to capture real-time data right from the iPhone. Access to the accelerometer, microphone, gyroscope and GPS sensors in iPhone deliver additional insight into a participant’s gait, motor impairment, fitness, speech and memory, delivering more objective data to medical researchers.

New ResearchKit Studies
Autism: Duke University and Duke Medicine are launching “Autism & Beyond” for parents with concerns about autism and other developmental issues. The Duke research team is looking at whether the front-facing camera on an iPhone can be used to detect signs of developmental issues at a much younger age. The app uses novel emotion detection algorithms to measure a child’s reaction to videos shown on iPhone. Duke is partnering with Peking University in China and other international partners to conduct the study. 

“Autism & Beyond combines well-established screening questionnaires with a new video technology that makes it possible to analyze the emotions of children so that we may one day be able to automate the screening for conditions such as autism and anxiety,” said Ricky Bloomfield, Director of Mobile Technology Strategy and Assistant Professor in Internal Medicine & Pediatrics at Duke University. “ResearchKit enables us to put an entire medical study in a single app, reaching so many more people than we ever could before.”

Epilepsy: The EpiWatch app developed by Johns Hopkins is the first study of its kind to be conducted with Apple Watch using ResearchKit. The study will test whether the wearable sensors included in Apple Watch can be used to detect the onset and duration of seizures. During the first phase of this study, researchers will use a custom complication on the Apple Watch to provide patients with one-touch access to trigger the custom watch app to capture accelerometer and heart rate sensor data to capture the digital signature of their seizure and send an alert to a loved one. The app will keep a log of all seizures and the participant’s responsiveness during the event. The app also helps participants manage their disorder by tracking their medication adherence and by screening for side effects, while allowing participants to compare their condition with others in the research study.

“Epilepsy impacts over 2 million people in the United States. This new app, designed using ResearchKit, provides patients with interactive activities that help them manage their condition now, and opens the door to developing an app that can detect various seizure types and alert family and caregivers,” says Gregory Krauss, M.D., Professor of Neurology at the Johns Hopkins University School of Medicine. “Now we have the opportunity to use technology to monitor seizures across the country and collect data in a totally new way.”

Melanoma: Oregon Health & Science University is studying whether digital images taken on an iPhone can be used to learn about mole growth and melanoma risks and could help people better manage skin health by photographing and measuring mole size over time. Research participants will be able to document mole changes and share them directly with health professionals, and researchers will be able to capture images from tens of thousands of iPhone users around the globe to help create detection algorithms which can be used in future studies to potentially screen for melanoma.

“Melanoma is the poster child for early detection. If we can identify melanomas earlier by creating a simple way for patients to share images of their moles we can learn more about the progression of the disease,” said Sancy Leachman, M.D., Ph.D. Chair of Dermatology and Director, Melanoma Research Program, at the Knight Cancer Institute. ”Expanding our pool of research participants is a critical step in gaining the information we need. ResearchKit makes this easier than ever with the development of a simple iPhone app.”

Expansion of ResearchKit Framework
Researchers and developers using the open source software framework continue to contribute to ResearchKit with new modules, active tasks and custom surveys. The Active Task module enables researchers to gather more targeted data for their study by inviting participants to perform activities that generate data using iPhone’s advanced sensors. Initial Active Task modules included tasks to measure motor activities, fitness, cognition and voice. 

In just six months, more than 50 researchers have contributed active tasks to support new methods of research, including tasks to study tone audiometry for hearing loss; the ability to measure reaction time through delivery of a known stimulus to a known response; a timed walk test; PSAT to assess the speed of information processing and working memory, and the mathematical puzzle Tower of Hanoi often used for cognition studies. Additional contributions to the ResearchKit framework include iPad® support, image capture and the ability to add pie charts, line graphs and discrete graphs for more detailed dashboards. 

For more information on ResearchKit, visit www.apple.com/researchkit and for details on how to access the open source framework, visit www.researchkit.org.

To learn more about existing studies using ResearchKit, visit www.appstore.com/researchkit. ResearchKit studies are available in Austria, China, Germany, Hong Kong, Switzerland, the UK and the US.

Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, the Mac and Apple Watch. Apple’s three software platforms — iOS, OS X and watchOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.

Press Contacts:
Jacqueline Roy
Apple
jacqueline_roy@apple.com
(408) 862-4386

Catherine Anderson
Apple
catherine_anderson@apple.com
(669) 227-0491
 
13 Oct
CUPERTINO, California — October 13, 2015 — Apple® today updated the entire iMac® family, bringing a stunning new Retina® 4K display to the 21.5-inch iMac for the first time and the Retina 5K display to every 27-inch iMac. The new Retina displays make photos and videos more immersive and true-to-life thanks to a wider color gamut and spectacular image quality. The updated iMacs also feature more powerful processors and graphics, two Thunderbolt® 2 ports and new storage options that make the high-performance Fusion Drive even more affordable. 

Apple today also introduced a new lineup of wireless accessories including the all-new Magic Keyboard™, Magic Mouse® 2 and Magic Trackpad® 2. The Magic devices have been redesigned to feel more comfortable than ever, and feature rechargeable batteries that completely eliminate the need for disposable batteries. The new Magic Trackpad 2 also brings Apple’s revolutionary Force Touch interface to the desktop, adding a new dimension to the iMac experience. 

“From the first iMac to today, the spirit of iMac has never wavered — deliver the ultimate desktop experience with the latest technologies, gorgeous displays and cutting-edge designs,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “These are the most stunning iMacs we’ve ever made. With our gorgeous new Retina displays, more powerful processors and graphics and all-new Magic accessories, the new iMac continues to redefine the ultimate desktop experience.”

With Retina display, text appears sharper than ever, videos are unbelievably lifelike and you can see new levels of detail in your photos. The 21.5-inch iMac is available with the all-new Retina 4K display featuring an amazing 4096 x 2304 resolution and 9.4 million pixels, 4.5 times more than the standard 21.5-inch iMac display. Every 27-inch iMac features a Retina 5K display, the world’s highest resolution all-in-one display with a stunning 14.7 million pixels, 7 times more pixels than an HD display. With a Retina display now on the 21.5-inch iMac and every 27-inch iMac, iMac with Retina display is more affordable than ever.

The new Retina displays feature a wider color gamut that brings more brilliant and true-to-life colors to your desktop. With standard sRGB-based displays, many of the colors you see in real life never make it to your screen. The new Retina 5K and 4K displays feature a wider P3-based color gamut that provides a 25 percent larger color space, and with more available colors, images are more vivid, reveal even greater detail and appear more lifelike than ever.

Faster and more powerful than ever, the new 27-inch iMac with Retina 5K display now comes with sixth-generation Intel Core processors and the latest AMD high-performance graphics that deliver up to 3.7 teraflops of compute power. The new 21.5-inch iMac with Retina 4K display features a fifth-generation Intel Core processor and enhanced Intel Iris Pro Graphics. Two Thunderbolt 2 ports now come standard on all iMacs and deliver up to 20Gbps data transfer speeds for external drives and high-performance peripherals. And three stream 802.11ac Wi-Fi allows iMac to support up to 1.3Gbps wireless networking.*

Fusion Drive combines the large storage capacity of a hard drive with the high performance of flash to deliver shorter boot times and faster access to apps and files. Fusion Drive works in conjunction with OS X® to adapt to the way you use your iMac and automatically moves the files and apps you use most often to flash storage. The incredible performance of Fusion Drive is now more affordable with a new, lower-priced configuration that pairs a 1TB hard drive with 24GB of fast flash. Fusion Drive is also available with 2TB and 3TB configurations with 128GB of fast flash for more demanding workloads. For the ultimate in storage performance, optional all flash storage is available up to 1TB and is now up to 2.5 times faster.** 

The all-new Magic Keyboard, Magic Mouse 2 and Magic Trackpad 2 are more comfortable, capable and environmentally friendly. Designed around a built-in rechargeable lithium-ion battery, all three accessories eliminate the need for disposable batteries and feature a noticeably more solid internal structure and quality feel. The new Magic Keyboard features a full-size keyboard in a sleek new design that takes up 13 percent less space on your desktop. With a new scissor mechanism and lower profile, the Magic Keyboard provides an incredibly stable, precise and comfortable typing experience. The new Magic Mouse 2 is lighter, sturdier and features an optimized foot design for a smoother glide. The new Magic Trackpad 2 features a 29 percent larger surface and brings Force Touch to the desktop for the first time. Force Touch enables a range of new ways to interact with your Mac®, including the new Force click to quickly look up a word, preview a file or bring up a map from an address. The new Magic devices pair instantly with your Mac as soon as they are plugged in via the Lightning®-to-USB charging cable, and can last about a month or more on a full charge.***

Every new Mac comes with OS X El Capitan, the latest version of OS X that refines the Mac experience and improves system performance. El Capitan builds on the groundbreaking features and beautiful design of OS X Yosemite, with updates to window management, built-in apps and Spotlight® search, and performance improvements to make everyday activities — like launching and switching apps, opening PDFs and accessing email — faster and more responsive. El Capitan was specifically designed for the Retina display and features a new system font called San Francisco that has been fine-tuned for optimal readability on a Retina display.

iMovie®, GarageBand® and the suite of iWork® apps come free with every new iMac. iMovie, updated today to support 4K video, lets you easily create beautiful movies, and you can use GarageBand to make new music or learn to play piano or guitar. The iWork suite of Pages®, Numbers® and Keynote® makes it easy to create, edit and share stunning documents, spreadsheets and presentations. Pages, Numbers and Keynote for iCloud® let you create a document on iPhone® or iPad®, edit it on your Mac and collaborate with friends, even if they are on a PC.

Pricing & Availability
The 27-inch iMac with Retina 5K display is available today at Apple.com, Apple’s retail stores and select Apple Authorized Resellers. The 27-inch iMac comes in three models starting at $1,799 (US), $1,999 (US) and $2,299 (US). Additional technical specifications, configure-to-order options and accessories are available online at www.apple.com/imac.

The 21.5-inch iMac is available today at Apple.com, Apple’s retail stores and select Apple Authorized Resellers. The 21.5-inch iMac is available in three models starting at $1,099 (US) and $1,299 (US) and with a Retina 4K display starting at $1,499 (US). Additional technical specifications, configure-to-order options and accessories are available online at www.apple.com/imac.

Every new iMac comes standard with the new Magic Keyboard and Magic Mouse 2, and customers can order the new Magic Trackpad 2 as an option. The new Magic accessories are also available at Apple.com, Apple’s retail stores and select Apple Authorized Resellers. Magic Keyboard is available starting today for $99 (US). Magic Mouse 2 is available starting today for $79 (US). And the Magic Trackpad 2 is available starting today for $129 (US).

*Actual speed will vary based on range, connection rate, site conditions, size of network and other factors.

**Testing conducted by Apple in September 2015 using preproduction and shipping 27-inch iMac configurations. For more information visit www.apple.com/imac/features.

***Testing conducted by Apple in September 2015 using preproduction Magic Keyboard, Magic Mouse 2 and Magic Trackpad 2 devices, firmware and software with shipping iMac systems.

Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, the Mac and Apple Watch. Apple’s three software platforms — iOS, OS X and watchOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.

Press Contacts:
Colin Smith
Apple
colins@apple.com
(408) 862-1171

Starlayne Meza
Apple
starlayne@apple.com
(408) 974-3391
 
8 Oct
CUPERTINO, California and LONDON — October 8, 2015 — Apple® today announced that enhanced editions of all seven books in J.K. Rowling’s Harry Potter series are now available exclusively on the iBooks Store℠ for readers around the world to enjoy on their iPhone®, iPad®, iPod touch® and Mac®. Customers can download individual books featuring full original text, interactive animations and elaborate artwork bringing these beloved stories to life in a unique way. Harry Potter fans will also find annotations throughout their literary journey, written by the author herself.    “I’m thrilled to see the Harry Potter books so beautifully realised on iBooks for the digital world; the artwork and animations in these enhanced editions bring the stories alive in a delightful new way,” said J.K. Rowling.   “Harry Potter fans are going to love how their favorite stories come to life,” said Tim Cook, Apple’s CEO. “J.K. Rowling’s legendary series is perfect for enjoying on your iPad or iPhone and we’re thrilled to offer them exclusively on the iBooks Store.”   Until now, the Harry Potter digital books have only been available for readers to purchase through the Pottermore Shop. Starting today, iBooks® users can experience the books with all new exclusive custom covers for each title, and typography including the custom Harry Potter typefaces and new section headers and drop caps.   The iBooks Store is available in 52 countries and offers dozens of categories including cookbooks, history books, biographies, picture books and children’s books, with free books available in 155 countries.    Availability Today, the Harry Potter Enhanced Editions are available in English for $9.99 (USD) each in 32 countries. Pre-orders also begin today for French, German and Spanish versions, and will be available on November 9 in 18 additional countries.    Harry Potter fans can explore other magical content including Harry Potter movies, soundtrack albums and apps on the custom Harry Potter page on iBooks at www.iTunes.com/HarryPotter.    About Pottermore Pottermore is the digital entertainment, news and e-commerce company from J.K. Rowling, inspired by the Harry Potter books and the wider Wizarding World. Launched in 2012, it is also the global publisher of the Harry Potter eBooks and digital audio books. As the digital heart of J.K. Rowling’s Wizarding World, pottermore.com is dedicated to unlocking the power of imagination. It offers news, features, and articles as well as new and previously unreleased writing by J.K. Rowling.   Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, the Mac and Apple Watch. Apple’s three software platforms — iOS, OS X and watchOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.   Press Contacts: Christine Monaghan Apple cmonaghan@apple.com +1 (408) 974-8850   Howard Polskin Pottermore howard.polskin@team.pottermore.com +1 (917) 751-4407  
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