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Press Releases from Apple, Inc.
1 Sep
CUPERTINO, California and SAN JOSE, California — August 31, 2015 — Apple® and Cisco today announced a partnership to create a fast lane for iOS business users by optimizing Cisco networks for iOS devices and apps, integrating iPhone® with Cisco enterprise environments and providing unique collaboration on iPhone and iPad®.

“iOS is the world’s best mobile platform, and nearly every Fortune 500 and Global 500 company today has put iOS at the center of their mobile strategy,” said Tim Cook, Apple’s CEO. “iPhone and iPad have become essential tools for the modern workforce and are changing the way work gets done. Together with Cisco, we believe we can give businesses the tools to maximize the potential of iOS and help employees become even more productive using the devices they already love.”

“Ninety-five percent of companies in the Fortune 500 count on Cisco Collaboration and Cisco networks to help their teams be more productive,” said Cisco Executive Chairman John Chambers. “Through this engineering and go-to-market partnership, we’re offering our joint customers the ability to seamlessly extend that awesome Cisco environment to their favorite iOS devices. Together, we’re going to help teams achieve higher levels of productivity and effectiveness.”

To address the ever-increasing demands on corporate infrastructure, Cisco networks and iOS devices will be optimized so that they work together more efficiently and reliably with the goal of providing users with even greater performance.

Apple and Cisco are also working together to make iPhone an even better business collaboration tool in Cisco voice and video environments, with the goal of providing employees with a seamless experience between iPhone and their desk phone.

With Apple's support, Cisco will deliver experiences specially optimized for iOS across mobile, cloud, and premises-based collaboration tools such as Cisco Spark, Cisco Telepresence and Cisco WebEx in order to deliver seamless team collaboration and reinvent the meeting experience.
Cisco is the worldwide leader in helping companies seize the opportunities of tomorrow by delivering the amazing results that come from connecting the previously unconnected. Cisco is empowering countries, cities, industries and businesses around the globe to move faster in order to keep pace with digital transformation and the move to the Internet of Everything (IoE). With approximately 70,000 partners, Cisco is very well positioned to provide our customers with next generation of networking, security, data center, and collaboration products and solutions that help them achieve their desired business outcomes. For ongoing news, please go to http://thenetwork.cisco.com.
Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, the Mac and Apple Watch. Apple’s three software platforms — iOS, OS X and watchOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.

Press Contacts:
Ryan James
Apple
ryanj@apple.com
+ 1 (408) 862-5585
 
Linda Horiuchi
Cisco
lhoriuch@cisco.com
+ 1 (646) 674-7310  
18 Aug
LONDON ― August 18, 2015 ― Apple® today announced that Pharrell Williams, One Direction, Florence + The Machine and Disclosure are among the headliners at the 2015 Apple Music™ Festival at London’s Roundhouse this September. Apple will broadcast performances to music fans around the world for free, which can be viewed live and on-demand on Apple Music. The Apple Music Festival lets fans get even closer to their favorite performers with coverage on Beats 1℠ alongside backstage news and footage straight from the artists on Apple Music Connect.

“We wanted to do something really special for music fans this year,” said Eddy Cue, Apple’s senior vice president of Internet Software and Services. “The Apple Music Festival is a greatest hits set of ten unbelievable nights featuring some of the best performers on the planet appearing live and interacting directly with their fans on Connect and Beats 1.”

Apple Music is a single, intuitive app that combines the best ways to enjoy music — all in one place. Beats 1 is Apple’s first ever live radio station dedicated entirely to music and music culture. With Apple Music Connect, artists can share lyrics, backstage photos, videos or even release their latest song to fans directly from their iPhone®.

“Wow, I’m so grateful to be performing at the Apple Music Festival. The Roundhouse is such a historic venue ... there’s always a special energy in the crowd. Thank you for having me!” - Pharrell Williams

“It’ll be great to be back in London and we can’t wait to perform for our fans in the Roundhouse and around the world on Apple Music! See you there!” - Niall, One Direction

“We’re excited to be playing at this year’s Apple Music Festival at the wonderful Roundhouse!” - Florence + The Machine

“We’re super excited to play our first ever show for Apple Music Festival at the Roundhouse, one of our favorite venues in London. It’s also the day our album’s released so that makes it extra special!” - Disclosure

The Apple Music Festival takes place over ten nights from September 19 to September 28. UK residents can apply to win tickets on Apple Music as well as through media partners including the London Evening Standard. Apple hosted the iTunes® Festival in London for eight years, and now in honor of the launch of Apple Music, has renamed the event the Apple Music Festival. Customers can enjoy the Apple Music Festival via Apple Music or iTunes on their iPhone, iPad®, iPod touch®, Mac®, PC or in stunning HD with Apple TV®.

The iTunes Festival started at London’s Institute of Contemporary Arts in 2007, and has seen over 550 artists perform in front of more than half a million fans and tens of millions more online and on-demand. Past performers include Adele, Beck, Coldplay, Elton John, Foo Fighters, Justin Timberlake, Kings of Leon, Lady Gaga, Katy Perry, Maroon 5, Muse, Sir Paul McCartney and many more.

For updates, tickets and additional information visit: www.applemusicfestival.com or join the conversation on Apple Music Connect.

To learn more about Apple Music Connect and Beats 1 visit: www.apple.com/music/connect and www.apple.com/music/radio.

Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, the Mac and Apple Watch. Apple’s three software platforms — iOS, OS X and watchOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.

Press Contacts:
Jennifer Ramsay
Apple
ramsay@apple.com
+1 (408) 862-2239

Mandy Hershon
Apple
mhershon@apple.com
+44 203 284 6194
22 Jul
CUPERTINO, California — July 21, 2015 — Apple® today announced financial results for its fiscal 2015 third quarter ended June 27, 2015. The Company posted quarterly revenue of $49.6 billion and quarterly net profit of $10.7 billion, or $1.85 per diluted share. These results compare to revenue of $37.4 billion and net profit of $7.7 billion, or $1.28 per diluted share, in the year-ago quarter. Gross margin was 39.7 percent compared to 39.4 percent in the year-ago quarter. International sales accounted for 64 percent of the quarter’s revenue.

The growth was fueled by record third quarter sales of iPhone® and Mac®, all-time record revenue from services and the successful launch of Apple Watch™.

“We had an amazing quarter, with iPhone revenue up 59 percent over last year, strong sales of Mac, all-time record revenue from services, driven by the App Store, and a great start for Apple Watch,” said Tim Cook, Apple’s CEO. “The excitement for Apple Music has been incredible, and we’re looking forward to releasing iOS 9, OS X El Capitan and watchOS 2 to customers in the fall.”

“In the third quarter our year-over-year growth rate accelerated from the first half of fiscal 2015, with revenue up 33 percent and earnings per share up 45 percent,” said Luca Maestri, Apple’s CFO. “We generated very strong operating cash flow of $15 billion, and we returned over $13 billion to shareholders through our capital return program.”

Apple is providing the following guidance for its fiscal 2015 fourth quarter: revenue between $49 billion and $51 billion gross margin between 38.5 percent and 39.5 percent operating expenses between $5.85 billion and $5.95 billion other income/(expense) of $400 million tax rate of 26.3 percent
Apple’s board of directors has declared a cash dividend of $.52 per share of the Company’s common stock. The dividend is payable on August 13, 2015, to shareholders of record as of the close of business on August 10, 2015.

Apple will provide live streaming of its Q3 2015 financial results conference call beginning at 2:00 p.m. PDT on July 21, 2015 at www.apple.com/quicktime/qtv/earningsq315. This webcast will also be available for replay for approximately two weeks thereafter.

This press release contains forward-looking statements including without limitation those about the Company’s estimated revenue, gross margin, operating expenses, other income/(expense), and tax rate. These statements involve risks and uncertainties, and actual results may differ. Risks and uncertainties include without limitation the effect of competitive and economic factors, and the Company’s reaction to those factors, on consumer and business buying decisions with respect to the Company’s products; continued competitive pressures in the marketplace; the ability of the Company to deliver to the marketplace and stimulate customer demand for new programs, products, and technological innovations on a timely basis; the effect that product introductions and transitions, changes in product pricing or mix, and/or increases in component costs could have on the Company’s gross margin; the inventory risk associated with the Company’s need to order or commit to order product components in advance of customer orders; the continued availability on acceptable terms, or at all, of certain components and services essential to the Company’s business currently obtained by the Company from sole or limited sources; the effect that the Company’s dependency on manufacturing and logistics services provided by third parties may have on the quality, quantity or cost of products manufactured or services rendered; risks associated with the Company’s international operations; the Company’s reliance on third-party intellectual property and digital content; the potential impact of a finding that the Company has infringed on the intellectual property rights of others; the Company’s dependency on the performance of distributors, carriers and other resellers of the Company’s products; the effect that product and service quality problems could have on the Company’s sales and operating profits; the continued service and availability of key executives and employees; war, terrorism, public health issues, natural disasters, and other circumstances that could disrupt supply, delivery, or demand of products; and unfavorable results of legal proceedings. More information on potential factors that could affect the Company’s financial results is included from time to time in the “Risk Factors” and “Management’s Discussion and Analysis of Financial Condition and Results of Operations” sections of the Company’s public reports filed with the SEC, including the Company’s Form 10-K for the fiscal year ended September 27, 2014, its Form 10-Q for the fiscal quarter ended December 27, 2014, its Form 10-Q for the fiscal quarter ended March 28, 2015, and its Form 10-Q for the fiscal quarter ended June 27, 2015 to be filed with the SEC. The Company assumes no obligation to update any forward-looking statements or information, which speak as of their respective dates.

Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, the Mac and Apple Watch. Apple’s three software platforms — iOS, OS X and watchOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.

Press Contact:
Kristin Huguet
Apple
khuguet@apple.com 
(408) 974-2414

Investor Relations Contacts:
Nancy Paxton
Apple
paxton1@apple.com
(408) 974-5420

Joan Hoover
Apple
hoover1@apple.com
(408) 974-4570
 
17 Jul
WHAT: Apple® FY 15 Third Quarter Results Conference Call

WHERE: Via conference call. The dial-in number for press is (877) 616-0061 (toll-free) or (719) 219-0037. Please enter confirmation code 830070.

WHEN: Tuesday, July 21, 2015, 2:00 p.m. PDT/5:00 p.m. EDT

REBROADCAST: The conference call will be available as a continuous rebroadcast beginning Tuesday, July 21 at 5:00 p.m. PDT/8:00 p.m. EDT through Tuesday, August 4 at 5:00 p.m. PDT/8:00 p.m. EDT. The dial-in number for the rebroadcast is (888) 203-1112  (toll-free) or (719) 457-0820. Please enter confirmation code 9957771.

WEBCAST: Apple will provide live audio streaming of its FY 15 Third Quarter Results Conference Call using Apple’s industry-leading QuickTime® multimedia software. The live webcast will begin at 2:00 p.m. PDT on Tuesday, July 21, 2015 at www.apple.com/quicktime/qtv/earningsq315 and will also be available for replay for approximately two weeks thereafter. Streaming audio requires iPhone®, iPad®, or iPod touch® running iOS 4.2 or above, a Mac® running OS X® 10.6.8 or above or a PC running Windows 7 and QuickTime 7 or later. Safari® or Internet Explorer also required. If you do not have QuickTime installed on your Windows PC, it is available at www.apple.com/quicktime.

This recording is the property of Apple and protected by US copyright law and international treaties. Any reproduction or distribution is strictly prohibited without prior written approval from Apple. Please contact Apple Public Relations or Investor Relations with any questions.

Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, the Mac and Apple Watch. Apple’s three software platforms — iOS, OS X and watchOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.

Press Contact:
Kristin Huguet
Apple
khuguet@apple.com
(408) 974-2414

16 Jul
CUPERTINO, California — July 15, 2015 — Apple® today introduced the best iPod touch® yet and unveiled a new lineup of colors for all iPod® models, including space gray, silver, gold, pink and blue. The ultra-portable iPod touch features a new 8 megapixel iSight® camera for beautiful photos, an improved FaceTime® HD camera for even better selfies, the Apple-designed A8 chip with 10 times faster graphics performance for a more immersive gaming experience, and even better fitness tracking with the M8 motion coprocessor. With the newly launched Apple Music™ service, members can enjoy playlists curated by the most talented music experts from around the world, stay in-the-know on music culture with a global 24/7 broadcast on Beats 1℠ radio, and comment on or like backstage photos and videos shared directly by their favorite artists on Connect.

"iPod touch gives customers around the world access to Apple Music, the App Store and iOS, the world’s most advanced mobile operating system, starting at just $199,” said Greg Joswiak, Apple’s vice president of iPhone, iPod and iOS Product Marketing. “With big advancements like the A8 chip and the 8 megapixel iSight camera, customers can experience next-level gameplay, take even more beautiful photos and enjoy their favorite music, TV shows and movies.”

With the A8 chip, the same used in the revolutionary iPhone® 6, users can play even more immersive games for hours at a time, all the while with great battery life. iPod touch has become one of the world’s most loved mobile gaming experiences — its 4-inch Retina® display and rich collection of gaming titles are further enhanced with incredible graphics performance and thousands of Metal-optimized games. With the advanced iSight and FaceTime HD cameras, iPod touch owners, for the first time, can have fun with popular features including slo-mo and burst mode, while capturing memories and everyday moments with gorgeous photos and videos. Three times faster Wi-Fi lets customers stay in touch with friends and family through FaceTime calls, and download movies and TV shows with ease.

The App Store℠ on iPod touch, available in 155 countries, gives users access to 1.5 million apps across 24 categories. iPod touch is also the perfect way to carry your music collection in your pocket. iTunes® boasts the world’s largest music catalog, and with Apple Music, customers have access to the revolutionary streaming music service, Beats 1, Apple’s first ever live radio station, and Connect, where artists can communicate directly to fans. Apple Music is available on iPod touch through the Music app — users are invited to a 3-month trial, after which a $9.99/month membership fee will apply. There is a family plan providing service for up to six family members available for just $14.99/month.

iPod touch comes with iOS 8 and a collection of powerful built-in apps. Send unlimited voice and video text messages through iMessage® over Wi-Fi, quickly make edits to your photos with the Photos app and keep track of your fitness and wellness with the Health app. With Family Sharing, up to six family members can share purchases from iTunes, iBooks® and the App Store, along with photos and calendars. Parents can also create Apple IDs for children which includes Ask to Buy where parental permission is required for all purchases.

Pricing & Availability
The new iPod touch starts at $199 (US) for the 16GB model, $249 (US) for 32GB and $299 (US) for 64GB, and the entire iPod family in its five new colors is available starting today through the Apple Online Store (www.apple.com), Apple’s retail stores and select Apple Authorized Resellers. For the first time, iPod touch is available in a 128GB model for $399 (US) through Apple Retail Stores and the Apple Online Store, along with the (PRODUCT)RED lineup. iPod touch requires a Wi-Fi connection or a Mac® or PC; USB 2.0 port; Mac OS® X v10.7.5 or later; Windows 7, Windows 8 or later; and iTunes 12.2 or later. An Apple ID is required for some iPod touch features.

Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, the Mac and Apple Watch. Apple’s three software platforms — iOS, OS X and watchOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.

Press Contacts:
Lisa Israel
Apple
lisrael@apple.com
(408) 974-2118

Christine Monaghan
Apple
cmonaghan@apple.com
(408) 974-8850

9 Jun
SAN FRANCISCO ― June 8, 2015 ― Apple® today unveiled Apple Music™, a single, intuitive app that combines the best ways to enjoy music — all in one place. Apple Music is a revolutionary streaming music service, a pioneering worldwide live radio station from Apple broadcasting 24 hours a day and a great new way for music fans to connect with their favorite artists. Apple Music combines the largest and most diverse collection of music on the planet with the expertise of world-class music experts who have programmed playlists for your iPhone®, iPad®, iPod touch®, Mac®, PC, Apple TV® and Android phones.* Apple Music will be available starting on June 30 in over 100 countries.

“We love music, and the new Apple Music service puts an incredible experience at every fan’s fingertips,” said Eddy Cue, Apple’s senior vice president of Internet Software and Services. “All the ways people love enjoying music come together in one app — a revolutionary streaming service, live worldwide radio and an exciting way for fans to connect with artists.”

“Apple Music is really going to move the needle for fans and artists,” said Jimmy Iovine. “Online music has become a complicated mess of apps, services and websites. Apple Music brings the best features together for an experience every music lover will appreciate.”

Apple Music 
Apple Music is a revolutionary streaming service and app that puts the entire Apple Music catalog at your fingertips across your favorite devices. Starting with the music you already know — whether from the iTunes Store® or ripped CDs — your music now lives in one place alongside the Apple Music catalog with over 30 million songs. You can stream any song, album or playlist you choose — or better yet, let Apple Music do the work for you. 

Curation is the soul of every playlist created on Apple Music. Apple has hired the most talented music experts from around the world, dedicated to creating the perfect playlists based on your preferences, and they become better curators the more you listen. The “For You” section of Apple Music provides a fresh mix of albums, new releases and playlists, which have been personalized just for you. 

In addition to human curation, Siri® is also dedicated to helping you enjoy great music and have fun with Apple Music. Ask Siri to, “Play me the best songs from 1994,” “Play the best FKA twigs song,” or “What was the number one song in February 2011?”

Apple Music Radio
Beats 1℠, Apple’s first ever live radio station dedicated entirely to music and music culture, will broadcast live to over 100 countries. Beats 1 is a 24-hour listening experience led by influential DJs Zane Lowe in Los Angeles, Ebro Darden in New York and Julie Adenuga in London. Listeners around the globe will hear the same great programming at the same time. Exciting programs on Beats 1 will offer exclusive interviews, guest hosts and the best of what’s going on in the world of music. 

Apple has also redesigned radio with human curation taking the lead. Apple Music Radio gives you stations created by some of the world’s finest radio DJs. The new stations range in genres from indie rock to classical and folk to funk, with each one expertly curated. With membership, you can skip as many songs as you like, so you can change the tune without changing the dial.

Apple Music Connect 
Artists and fans now have an incredible way to connect with one another directly in Apple Music with Connect. Through Connect, artists can share lyrics, backstage photos, videos or even release their latest song directly to fans directly from their iPhone. Fans can comment on or like anything an artist has posted, and share it via Messages, Facebook, Twitter and email. And when you comment, the artist can respond directly to you.

Pricing & Availability
Starting on June 30, music fans around the world are invited to a 3-month free membership, after which a $9.99/month subscription fee will apply. There will also be a family plan providing service for up to six family members available for just $14.99/month. 

Requires initial sign up. At the end of the trial period, the membership will automatically renew and payment method will be charged on a monthly basis until auto-renewal is turned off in account settings. Family plan requires iCloud® Family Sharing. See www.apple.com/icloud/family-sharing for more information.

*Apple Music is available on your iPhone, iPad, iPod touch, Mac, and PC starting June 30. Apple Music will be coming to Apple TV and Android phones this fall. 

Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, the Mac and Apple Watch. Apple’s three software platforms — iOS, OS X and watchOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.

Press Contacts:
Tom Neumayr
Apple
tneumayr@apple.com
(408) 974-1972

Sarah Joyce 
Apple
sarah_joyce@apple.com
(310) 795-4757
 
9 Jun
SAN FRANCISCO — June 8, 2015 — Apple® today unveiled iOS 9, giving a preview of new iPhone®, iPad® and iPod touch® software that will be available this fall. In this upcoming release, iOS devices become more intelligent and proactive with powerful search and improved Siri® features — all without compromising users’ privacy. New multitasking features designed specifically for iPad allow you to work with two apps simultaneously, side-by-side or with the new Picture-in-Picture feature, to keep watching a video while browsing the web, composing email or using any other app. Built-in apps become more powerful in iOS 9 with detailed transit information in Maps*, a redesigned Notes app with new ways to capture ideas, and an all-new News app for the best news reading experience on any mobile device.

“iOS 9 is packed with more intelligence throughout, and delivers big updates to the apps customers use most — Maps supports public transit, a redesigned Notes app provides great new ways to capture ideas, and a beautiful News app delivers content that’s personalized to your interests,” said Craig Federighi, Apple’s senior vice president of Software Engineering. “With our new iPad features, users can take advantage of the power of iPad, working in two apps at the same time with Split View, Slide Over or Picture-in-Picture.”

Intelligence
Siri features an all-new design in iOS 9, contextual reminders and new ways to search photos and videos. Proactive assistance presents the most relevant information without compromising users’ privacy and suggests actions at a particular moment — even before you start typing — automatically suggesting apps to launch or people to contact based on usage patterns, and notifying you when you need to leave for appointments, taking into account traffic conditions. iOS 9 can even learn what you typically listen to in a certain location or at a particular time of day, so when you plug in headphones at the gym or hop in the car before work, it can automatically display playback controls for your preferred app. Typed search queries deliver more relevant results from more categories, including sports scores and schedules, videos and simple math calculations.

New iPad Features
With a simple swipe, the new Slide Over feature lets you simultaneously work in a second app without leaving the first. And with a quick tap, you can access the new Split View feature so you can work in two apps at the same time, side-by-side. Picture-in-Picture lets you continue a FaceTime® call or video while using your favorite apps. These new multitasking features are supported by built-in Apple apps, and APIs make it easy for third-party developers to add support into their own apps. Typing is faster and easier with an all-new Shortcut Bar that displays actions tailored for the app you are in, and new Multi-Touch™ gestures make it even easier to select and edit text.

Built-In Apps
In iOS 9, Maps adds support for metropolitan transit systems and schedules, and subway station entrances and exits are precisely mapped, providing every step of your trip. When you plan your trip, Maps can offer a combination of trains, subways, buses and walking, and with the new Nearby feature, quickly see what’s around by searching for food, drinks, shopping and more.

New features of the completely redesigned Notes app include the ability to draw a quick sketch using your finger, easily create checklists to keep track of your to-dos, or snap a photo directly in a note. Easily save important items to your notes directly from other apps, and keep them in sync across all your enabled devices with iCloud®.

The News app delivers a reading experience that combines the rich, immersive design of a print magazine with the interactivity of digital media. News can learn your interests and suggest relevant content that’s easily shareable with friends or saved for later. News delivers the best articles from a variety of publishers and over one million topics to help you personalize your reading experience, all presented in an elegant, uncluttered design. News is powered by the new Apple News Format™, a digital publishing format supporting custom typography, galleries, audio, video and interactive animations, allowing publishers like Condé Nast, ESPN and The New York Times to create beautiful editorial layouts for iOS users.

With iOS 9, Apple Pay™ adds support for Discover, rewards programs from merchants such as Walgreens and Kohl’s Department Stores, and participating store-issued credit and debit cards. Shoppers will be able to manage their cards in the new Wallet app. Apple Pay will also be available to users in the UK starting next month.

Foundation
iOS 9 makes the foundation of iOS even stronger with refinements including battery optimization that provides a typical user with an additional hour of battery life**, and a low-power mode to help further extend battery life. Software updates require less space to install and an Install Later feature can perform updates to your device when it’s not in use. Enhanced security features in iOS 9 keep your devices and Apple ID secure by strengthening the passcode that protects your devices and improving two-factor authentication by building it directly into iOS, making it harder for others to gain unauthorized access to your Apple ID.

Developer APIs
iOS 9 APIs and tools for developers include: extensible search that deep links directly to content within third-party apps;  GameplayKit and Model I/O for building better games and ReplayKit for recording gameplay; new HomeKit profiles for motorized windows and shades, motion sensors and home security systems; wireless CarPlay™ and support for auto manufacturers to develop apps within CarPlay; and new HealthKit data points for reproductive health, UV exposure, water intake and sedentary state.
Swift™ 2 brings powerful new features and performance improvements that produce faster apps. The Swift compiler and standard library will be made available as open source later this year, putting the language in the hands of even more developers.

Availability
The iOS 9 beta software and SDK are available immediately for iOS Developer Program members at developer.apple.com, and a public beta program will be available in July at beta.apple.com. iOS 9 will be available this fall as a free software update for iPhone 4s and later, iPod touch 5th generation, iPad 2 and later, iPad mini and later. Features are subject to change. Some features may not be available in all regions or all languages.

*Transit information in Maps will be available in select major cities this fall, including Baltimore, Berlin, Chicago, London, Mexico City, New York City, Philadelphia, the San Francisco Bay Area, Toronto and Washington D.C., as well as over 300 cities in China, including Beijing, Chengdu and Shanghai.
**Battery life depends on usage and settings.

Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, the Mac and Apple Watch. Apple’s three software platforms — iOS, OS X and watchOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.

Press Contacts:
Trudy Muller
Apple
tmuller@apple.com
(408) 862-7426

Jacqueline Roy
Apple
jacqueline_roy@apple.com
(408) 862-4386
 
9 Jun
SAN FRANCISCO — June 8, 2015 — Apple® today unveiled an all-new News app delivering the best news reading experience on any mobile device. Available with iOS 9 this fall for iPhone® and iPad®, News combines the visually rich layout of a magazine with the immediacy and customization of digital media. News follows over a million topics and pulls relevant stories based on your specific interests that can be easily shared or saved for later — without compromising your privacy. News is powered by the new custom-designed Apple News Format™, a digital publishing format that allows publishers to create beautiful layouts.   “News seamlessly delivers the articles you want to read in a beautiful and uncluttered format, while respecting your privacy, because Apple doesn’t share your personal data,” said Eddy Cue, Apple’s senior vice president of Internet Software and Services. “We already have nearly 20 publishers representing more than 50 titles joining us, including Condé Nast, ESPN, The New York Times, Hearst, Time Inc., CNN and Bloomberg.”    News conveniently collects all the stories you want to read in one place, in a customized newsfeed called For You. Readers can see the publisher channels and topics they’re following in Favorites, and to discover new content, Explore makes great suggestions based on what you’ve already read. The more you read, the more personalized the News app becomes, refining the selection of stories delivered to your iPhone or iPad.    Apple News Format allows publishers to create stories that look beautiful and take advantage of the full power of iOS. Content can include photos and galleries, audio, video, maps and rich interactions such as parallax and animation. When publishers create their stories for News, content comes alive with custom fonts and intuitive Multi-Touch™ gestures. Apple News Format automatically customizes the layout for each screen size, so News content looks great on both iPhone and iPad.   “Condé Nast’s premium content deserves a premium mobile experience and the News app delivers that,” said Bob Sauerberg, President of Condé Nast. “News offers an environment that combines the rich, immersive design of our photography, artwork and editorial expertise with the interactivity and dynamism of digital media — it’s stunning.”   “ESPN fans are incredibly engaged in the way they consume our content, so the more vibrant experience we can offer, the happier they’ll be,” said John Skipper, President of ESPN Inc. and Co-Chairman of Disney Media Networks. “We’ve seen incredible success with our ESPN apps on iOS, and News is only going to make a richer, more personal experience for our readers so they can stay up-to-date on the sports news that matters to them.”   Publishers interested in signing up can visit www.icloud.com/newspublisher with additional publishing tools available later this year. iOS 9 will be available this fall as a free software update for iPhone 4s and later, iPod touch® 5th generation, iPad 2 and later, iPad mini™ and later. Features are subject to change. Some features may not be available in all regions or all languages.   Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, the Mac and Apple Watch. Apple’s three software platforms — iOS, OS X and watchOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.   Press Contacts: Christine Monaghan Apple cmonaghan@apple.com (408) 974-8850   Jacqueline Roy Apple jacqueline_roy@apple.com (408) 862-4386    
9 Jun
SAN FRANCISCO — June 8, 2015 — Apple® today announced OS X® El Capitan, a new version of OS X that refines the Mac® experience and improves system performance. Building on last year’s landmark release of OS X Yosemite, El Capitan introduces enhancements to window management, built-in apps and Spotlight® search, and makes everyday activities — from launching apps to accessing email — faster and more responsive. Metal™, Apple’s breakthrough graphics technology, is integrated into El Capitan, delivering system-wide performance gains and enabling games and pro apps to tap into the full power of Mac graphics processors.

“OS X delivers unparalleled integration between Mac hardware, iOS devices, apps and online services, and has helped Mac sales outpace the PC industry every year for the last decade,” said Craig Federighi, Apple’s senior vice president of Software Engineering. “Customers loved last year’s landmark OS X Yosemite release and made it the fastest-adopted PC operating system ever. With El Capitan, we’re further refining the Mac experience with enhancements to window management, Spotlight and built-in apps, and improving performance so everyday activities — from launching apps to accessing email — are faster and more responsive.”

Refinements to the Mac Experience
OS X El Capitan refinements begin with the new system font, San Francisco, a modern and easy-to-read typeface that looks stunning on a Retina® display. Mission Control®, the quickest way to view all open windows, has a cleaner design so you can find the window you need even faster. When your desktop gets crowded, simply drag a window to the top of your screen to access the new Spaces Bar in Mission Control and create a new Space, OS X’s intuitive way to group applications. And, the new Split View feature automatically positions two app windows side-by-side in full screen so you can work with both apps without distraction.

Built-in apps are even more streamlined in El Capitan. Safari® now features Pinned Sites to keep your favorite websites open and active in your tab bar and a new mute button to quickly silence browser audio from any tab. Mail introduces Smart Suggestions, which recognizes names or events in a Mail message and prompts you to add them to your contacts or calendar with a single click. You can also now swipe to delete messages, just like in iOS, and juggle multiple emails while Mail is in full screen. In Photos, you can add locations to a single image or an entire Moment, and sort albums by date or title. Additionally, you’ll be able to download third-party editing extensions from the Mac App Store℠ and access them directly within the Photos app.

With the all-new Notes app in El Capitan you can drag and drop photos, PDFs, videos and other files into notes, and add content directly from other apps, such as Safari or Maps, using the Share menu. Easy-to-create checklists help you keep track of important to-do items, and the new Attachments Browser organizes your attachments in one simple view, making it easy to find what you’re looking for. With iCloud®, your notes stay in sync across all your enabled devices.

Spotlight gets even smarter in El Capitan, generating results for even more topics, including weather, stocks, sports, transit and web video. You can now resize the Spotlight window to display more results or move it anywhere on your desktop, and use natural language to find documents and files on your Mac based on when they were created or who you sent them to.

Improvements to System Performance 
OS X El Capitan improves system performance across your Mac, making many of the things you do everyday faster and more responsive. Metal, Apple’s groundbreaking graphics technology, accelerates Core Animation and Core Graphics to boost system-level rendering by up to 50 percent,* and efficiency by up to 40 percent,** resulting in faster graphics performance for everyday apps. Metal also takes full advantage of your CPU and GPU, delivering up to 10 times faster draw call performance for a richer, more fluid experience in games and pro apps.*

El Capitan also features enhanced international language support, including a new Chinese system font for both Traditional and Simplified, with 50,000 beautifully designed characters for crisp on-screen readability. Chinese keyboard input methods now offer regularly updated vocabulary lists and a smarter candidate window. El Capitan makes entering Japanese text faster by automatically transforming Hiragana into written Japanese and reducing the need to individually select and confirm word conversions. You can now also select the perfect font for your documents using four new Japanese typefaces. 

Availability
The developer preview of OS X El Capitan is available to Mac Developer Program members starting today. Mac users can participate in the El Capitan Beta Program in July and download the final version for free from the Mac App Store this fall. Customers interested in signing up for the public beta can visit www.apple.com/osx/elcapitan-preview/ for more details. Features are subject to change. Some features may not be available in all regions or all languages.

*Testing conducted by Apple in May 2015 using 2.7 GHz Intel Core i5-based 13-inch MacBook Pro® systems with 128GB of flash storage and 8GB of RAM. Tested with prerelease OS X v10.11. Not all features are available on all devices. Performance will vary based on system configuration, application workload and other factors.
**Testing conducted by Apple in May 2015 using 2.2 GHz Intel Core i7-based 15-inch MacBook Pro systems with 256GB of flash storage and 16GB of RAM. Tested with prerelease OS X v10.11. Not all features are available on all devices. Performance will vary based on system configuration, application workload and other factors.

Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, the Mac and Apple Watch. Apple’s three software platforms — iOS, OS X and watchOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.

Press Contacts:
Colin Smith
Apple
colins@apple.com
(408) 862-1171

Starlayne Meza
Apple
starlayne_meza@apple.com
(408) 974-3391

9 Jun
SAN FRANCISCO — June 8, 2015 — Apple® today previewed watchOS™ 2, the first major software update for Apple Watch™, giving developers the tools to build faster and more powerful apps running natively on Apple Watch. Starting today, developers can take advantage of innovative hardware features of Apple Watch including the Digital Crown™, Taptic Engine™ and heart rate sensor, along with software APIs to build new app experiences. Available to Apple Watch users this fall, watchOS 2 also includes new watch faces, third-party app information as watch face complications and new communication capabilities in Mail, Friends and Digital Touch.

“We are thrilled with the feedback we’re getting from Apple Watch customers, and after just a few weeks of availability we’re excited for developers to start building native apps for watchOS 2,” said Kevin Lynch, Apple’s vice president of Technology. “We think Apple Watch users will love being able to see information from their favorite apps right on the watch face, and enjoy the many new experiences developers will dream up now that they have access to even more innovative features of Apple Watch.”

WatchKit for watchOS 2
Developers have already created thousands of apps for Apple Watch, and WatchKit now gives them access to key hardware like the Digital Crown, Taptic Engine, heart rate sensor, accelerometer and microphone. New software APIs enable audio and video playback and animation, and with the ClockKit framework, developers can represent their data as complications on the watch face.

These new tools allow developers to make apps more robust. For example, Strava can more accurately track your heart rate while on a ride or run using data from the heart rate sensor and accelerometer; Insteon can give customers more precise controls to dim their lights or control the temperature with the Digital Crown; Volkswagen owners can get haptic feedback when their car door has been locked; WeChat includes audio messaging using the microphone; and Vine can host and play video right in the app. 

New Apple Watch Features
watchOS 2 lets you turn your favorite photo into a new watch face or view pictures from your favorite photo album with every raise of your wrist with the new Photo and Photo Album watch faces. With the Time-Lapse watch face, choose from a selection of time-lapse videos shot over 24 hours in iconic locations including New York City, London or Shanghai.

A new Time Travel feature lets users scroll with the Digital Crown to explore events in the future (and past) including upcoming meetings or activities, the temperature for the week, and information from third-party apps, such as upcoming flight information.

The latest Apple Watch software provides more creative ways to communicate. With Mail, you can respond quickly using dictation, Smart Replies or emoji. You can create multiple Friends screens, each of which can hold up to twelve friends, and new friends can be added directly on Apple Watch. Digital Touch lets you draw and send sketches with multiple colors on the same canvas, giving you more tools for creative sketches. 

Additional watchOS 2 features include:  Nightstand Mode that transforms Apple Watch into a bedside alarm clock, with the Digital Crown and side button serving as snooze and off buttons for the alarm; the ability to use merchant rewards and store-issued credit and debit cards with Apple Pay™, which can be added to Wallet;  support for Transit in Maps*, so you can view detailed transportation maps and schedules, including walking directions to the nearest stations with entrances and exits precisely mapped; workouts from third-party fitness apps contributing to your all-day Move and Exercise goals; using Siri® to start specific workouts, launch Glances and reply to email; and Activation Lock, which lets users secure their Apple Watch with their Apple ID, preventing another user from wiping or activating the device if it is lost or stolen.
Availability
watchOS 2 will be available this fall as a free update to Apple Watch. Apple Watch requires iPhone® 5, iPhone 5c, iPhone 5s, iPhone 6 or iPhone 6 Plus running iOS 8.2 or later. The iOS 9 SDK beta including WatchKit for watchOS 2 is available immediately for iOS Developer Program members at developer.apple.com/watchkit. Features are subject to change. Some features may not be available in all regions or all languages.

*Transit information in Maps will be available in select major cities this fall, including Baltimore, Berlin, Chicago, London, Mexico City, New York City, Philadelphia, the San Francisco Bay Area, Toronto and Washington D.C., as well as over 300 cities in China, including Beijing, Chengdu and Shanghai.

Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, the Mac and Apple Watch. Apple’s three software platforms — iOS, OS X and watchOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.

Press Contacts:
Trudy Muller
Apple
tmuller@apple.com
(408) 862-7426

Ted Miller
Apple
ted_miller@apple.com
(408) 862-3928

9 Jun
SAN FRANCISCO — June 8, 2015 — Apple® today announced Apple Pay™ is making everyday payments even better by adding support for rewards programs and store-issued credit and debit cards with iOS 9. Apple Pay will also give shoppers more ways to pay in the US, expanding merchant acceptance to over one million locations next month and bringing support for Discover this fall. With this addition, Apple Pay will accept credit and debit cards across all major card networks, issued by the most popular banks, representing 98 percent of all credit card purchase volume in the US.

“Apple Pay has kicked off a new era of payments and our users love the incredibly easy, secure and private way to pay,” said Eddy Cue, Apple’s senior vice president of Internet Software and Services. “We’re bringing our customers the most requested features with support for rewards and store-issued cards, and expanding how and where Apple Pay is accepted, which truly transforms the way people pay.”

With the addition of Apple Pay, the Passbook® app in iOS has become much more than simply a place for keeping coupons, gift cards, boarding passes and tickets. Starting this fall with iOS 9, Passbook evolves to become Wallet, bringing additional options at checkout with Apple Pay support for rewards and store-issued credit and debit cards.

To get the most out of purchases, users simply add participating rewards and store-issued cards to the Wallet app and seamlessly use them at checkout with Apple Pay. This fall, more than 80 million active members of Walgreens Balance Rewards program, the nation’s largest drugstore loyalty program, will be able to easily and securely use their rewards with Apple Pay. Additionally, Kohl’s Department Stores will begin rolling out Apple Pay to its 30 million Yes2You Reward program members. Others bringing rewards programs to Apple Pay users include Coca-Cola, Dunkin’ Donuts, Panera Bread and Wegmans Food Markets. Favorite store-issued cards available to Apple Pay users will include BJ’s Wholesale Club, Kohl’s Department Stores and JCPenney, with many more to come. 

“Our customers around the country already depend on Dunkin’ Donuts as their all-day, everyday stop to keep them going,” said Nigel Travis, chairman and CEO, Dunkin’ Brands. “We can’t think of a better way to reward their loyalty than by offering Apple Pay and the option to use personalized rewards with their purchases.” 

“Providing our shoppers with innovative ways to pay while offering flexibility, supports our commitment to delivering a simple and convenient customer experience,” said Kevin Mansell, Kohl’s chairman, CEO and president. “By integrating with Apple Pay in all of our stores, Kohl’s customers can choose how they want to pay, whether using their Kohl’s Charge or Yes2You Rewards loyalty points, payments are easy and secure.”

Apple Pay launched last October with 200,000 locations in the US and will soon surpass one million. Just a few of the newest merchants accepting Apple Pay in stores this year include Baskin Robbins, Best Buy, BevMo!, Big Lots, Dunkin’ Donuts, El Pollo Loco, EXPRESS, Forever 21, JCPenney, Johnny Rockets, Kohl’s Department Stores, LEGO Brand Retail, Levi’s, Peet’s Coffee, Trader Joe’s and White Castle. Additionally, today Square announced that it will launch its new Square Reader this fall, which will enable even more small businesses to accept Apple Pay.

Popular apps continue to add Apple Pay support so checkout can happen with a single touch. New apps bringing Apple Pay to customers include Best Buy, Delta Air Lines’ Fly Delta app, Dunkin’ Donuts, Gilt, HauteLook, Kickstarter, Munchery, Nordstromrack.com and zulily. Pinterest will also launch Buyable Pins later this month, so users can purchase millions of items from over a thousand stores like Cole Haan, Macy’s and Neiman Marcus from right within the Pinterest app with Apple Pay, only on iOS.

Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, the Mac and Apple Watch. Apple’s three software platforms — iOS, OS X and watchOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.

Press Contacts:
Tom Neumayr
Apple
tneumayr@apple.com
(408) 974-1972

Laura Newell
Apple
lnewell@apple.com
(408) 974-8811

9 Jun
SAN FRANCISCO — June 8, 2015 — Apple® today announced that starting next month, Apple Pay™ will be available to customers in the UK, bringing them the easy, secure and private way to pay. Whether buying groceries, grabbing coffee, picking up lunch or taking the Tube, UK shoppers will soon be able to make many of their daily purchases with Apple Pay. At launch, over 250,000 locations will accept Apple Pay, with support from eight of the UK’s most established banks, across all of the major credit and debit card networks.

“Apple Pay has quickly become a big part of millions of users’ everyday shopping routines, providing a simpler, faster and more secure way to pay,” said Eddy Cue, Apple’s senior vice president of Internet Software and Services. “We’re thrilled to bring Apple Pay to the UK with support at launch from the most popular banks, an incredible roster of merchants and many of our users’ favorite apps.” 

Paying in stores or within apps has never been easier. In stores, shopping with Apple Pay is fast and there are no extra steps — simply hold your iPhone® near the contactless reader while keeping a finger on Touch ID™. With Apple Watch™ just double click the side button and hold the face up to the contactless reader to make a purchase right from your wrist. Shopping in apps with Apple Pay can be as simple as the touch of a finger, so iPhone and iPad® users can pay for physical goods and services, including apparel, electronics, health and beauty products, tickets and more.

Security and privacy are at the core of Apple Pay. In the UK, users will soon receive all the benefits of protecting personal information, transaction data, and credit and debit card information with the industry-leading security Apple Pay brings. When adding a credit or debit card, the actual card numbers are not stored on the device, nor on Apple servers. Instead, a unique Device Account Number is assigned, encrypted and securely stored in the Secure Element on your device, and each transaction is authorized with a one-time unique dynamic security code.

Apple Pay will support UK credit and debit cards from American Express, MasterCard and Visa Europe, issued by many of the UK’s most popular banks, including first direct, HSBC, NatWest, Nationwide Building Society, Royal Bank of Scotland, Santander and Ulster Bank. Other major issuing banks will follow by this fall, including Bank of Scotland, Coutts, Halifax, Lloyds Bank, MBNA, M&S Bank and TSB Bank. 

“As part of our goal to be number one, we are absolutely focused on giving our customers the best and most innovative experience possible,” said Ross McEwan, CEO of Royal Bank of Scotland. “Whether on the high street, in a small shop or on the go within apps, Apple Pay offers a simple and secure way to pay. We are pleased to be among the first UK banks to offer this service to our customers.”

Starting in July, iPhone 6, iPhone 6 Plus and Apple Watch users will be able to make purchases anywhere contactless payments are accepted. In addition to the 39 Apple Stores in the UK, leading locations for everyday shopping that will accept Apple Pay include Boots UK, BP, Costa Coffee, Dune, JD Sports, KFC UK & Ireland, Liberty, LIDL, Marks & Spencer (M&S), McDonald’s UK, Nando’s, New Look, Post Office, Pret A Manger, SPAR, Starbucks, SUBWAY stores, Wagamama and Waitrose. Transport for London will also accept Apple Pay, so you can use your iPhone or Apple Watch to pay for your travel or daily commute. 

“We are proud to be one of the first retailers to introduce Apple Pay at our stores across the UK. Whether customers are enjoying our special food range or our clothing collections, our early introduction of Apple Pay will provide them with a seamless and secure way of checking out,” said Marc Bolland, CEO of Marks & Spencer. 

In apps, checkout is simple and there is no need to manually fill out lengthy account forms or repeatedly type in shipping and billing information. Apps that will accept Apple Pay in the UK include Addison Lee, Airbnb, Argos, Booking.com, British Airways, Domino’s, easyJet, Hailo, HotelTonight, hungryhouse, JD Sports, Just Eat, lastminute.com, Miss Selfridge, Ocado, Stubhub, thetrainline.com, Top 10, Topshop, Uncover, Vueling, YPlan, Zalando and Zara, among others. When paying for goods and services within apps, Apple Pay is compatible with iPhone 6, iPhone 6 Plus, iPad Air® 2 and iPad mini™ 3.

Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, the Mac and Apple Watch. Apple’s three software platforms — iOS, OS X and watchOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.

Press Contacts:
Alan Hely
Apple
alanhely@apple.com
+44 20 718 41193

Nikki Thompson
Apple
nikkithompson@apple.com
+44 207 184 1232

4 Jun
CUPERTINO, California—June 4, 2015—Apple® today announced Apple Watch™ will be available in Italy, Mexico, Singapore, South Korea, Spain, Switzerland and Taiwan beginning Friday, June 26 from the Apple Online Store (www.apple.com), Apple’s retail stores and select Apple Authorized Resellers. 

“The response to Apple Watch has surpassed our expectations in every way, and we are thrilled to bring it to more customers around the world,” said Jeff Williams, Apple’s senior vice president of Operations. “We’re also making great progress with the backlog of Apple Watch orders, and we thank our customers for their patience. All orders placed through May, with the sole exception of Apple Watch 42 mm Space Black Stainless Steel with Space Black Link Bracelet, will ship to customers within two weeks. At that time, we’ll also begin selling some models in our Apple Retail Stores.”

Apple Watch, Apple’s most personal device yet, is an incredibly accurate timepiece, an intimate and immediate communication device and a groundbreaking health and fitness companion. Highly customizable for personal expression, Apple Watch also brings an entirely new way to receive information at a glance and interact with the world through third-party app experiences designed specifically for the wrist.

Apple Watch introduces revolutionary technologies including the Digital Crown™, an innovative way to scroll, zoom and navigate fluidly without obstructing the display. The Retina® display with Force Touch on Apple Watch senses the difference between a tap and a press, providing a new way to quickly and easily access relevant controls. The Taptic Engine™ discreetly delivers a gentle tap on your wrist whenever you receive a notification or message.

The world’s most vibrant and innovative developer community has already created thousands of apps for Apple Watch with new apps for customers to explore and discover every day. Apple Watch wearers can now order a taxi in Spain with MyTaxi, easily navigate the airport with the Genève Aéroport app, keep track of a Singapore Airlines flight, explore Italy with AroundMe, stay in touch with friends in South Korea with KakaoTalk, find the nearby YouBike station in Taiwan and access movie tickets with Cinepolis in Mexico. The Apple Watch app that comes with iOS 8.2 or later on iPhone® lets you browse, buy and download apps from the App Store℠ for Apple Watch.

Pricing & Availability
Apple Watch will be available on Friday, June 26 in Italy, Mexico, Singapore, South Korea, Spain, Switzerland and Taiwan from the Apple Online Store (www.apple.com), at Apple’s retail stores and select Apple Authorized Resellers. 10 Corso Como in Milan, BOONTHESHOP Cheongdam in Seoul and Malmaison by The Hour Glass in Singapore will have a curated selection of Apple Watch available at launch. Apple Watch is currently available in Australia, Canada, China, France, Germany, Hong Kong, Japan, the UK and the US.

Apple Watch is available in three collections, Apple Watch Sport, priced at $349 (US) and $399 (US); Apple Watch, available from $549 (US) to $1,099 (US); and Apple Watch Edition, crafted from custom rose or yellow 18-karat gold alloys, with prices starting at $10,000 (US).

Customers who purchase from Apple will be offered Personal Setup, in-store or online, to customize and pair Apple Watch with their iPhone, showing them new apps from the App Store for Apple Watch and more. Customers can explore and choose their favorite Apple Watch in the Apple Online Store (www.apple.com) or through the Apple Store app for iPhone and iPad®.

Apple Watch requires iPhone 5, iPhone 5c, iPhone 5s, iPhone 6 or iPhone 6 Plus running iOS 8.2 or later.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.

Press Contacts:
Amy Bessette
Apple
abessette@apple.com
(408) 862-8012

Nick Leahy
Apple
nleahy@apple.com
(408) 862-5012

3 Jun
CUPERTINO, California—June 3, 2015—Apple® today announced a voluntary recall of Beats Pill® XL speakers, including a refund for customers. Apple has determined that, in rare cases, the battery in the Beats Pill XL may overheat and pose a fire safety risk. The recall does not affect any other Beats or Apple products. 

Because customer safety is the company’s top priority, Apple is asking customers to stop using their Beats Pill XL speakers. Customers who purchased a Beats Pill XL speaker should visit www.apple.com/support/beats-pillxl-recall for details about how to return their product to Apple, and how to receive an Apple Store® credit or electronic payment of $325. 

The Beats Pill XL can be identified by the Beats “b” logo on the speaker grille and the words “beats pill XL” on the handle. The product is sold in five colors: black, metallic sky, pink, titanium and white.

The Beats Pill XL was introduced by Beats by Dre in November 2013. Apple acquired Beats in 2014. 

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.

Press Contacts:
Tom Neumayr
Apple
tneumayr@apple.com
(408) 974-1972

Sarah Joyce 
Apple
sarah_joyce@apple.com
(310) 795-4757

19 May
CUPERTINO, California―May 19, 2015―Apple® today updated the 15-inch MacBook Pro® with Retina® display with the new Force Touch trackpad, faster flash storage, longer battery life and faster discrete graphics, delivering even more performance and capabilities to the MacBook Pro line. Apple also today introduced a new $1,999 configuration of the 27-inch iMac® with Retina 5K display featuring a breathtaking 14.7 million pixel display, quad-core processors and AMD graphics, and lowered the price of the top-end iMac with Retina 5K display to $2,299.

“The response to the new MacBook and updated 13-inch MacBook Pro with Retina display has been amazing, and today we are thrilled to bring the new Force Touch trackpad, faster flash storage and longer battery life to the 15-inch MacBook Pro with Retina display,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “Customers love the groundbreaking iMac with Retina 5K display, and now with a new lower starting price, even more people can experience the best desktop we’ve ever made.”

The updated 15-inch MacBook Pro features the amazing Force Touch trackpad that brings a new dimension of interactivity to the Mac®. With built-in force sensors and a Taptic Engine that delivers haptic feedback, the Force Touch trackpad allows you to click anywhere with a uniform feel and customize the amount of pressure needed to register each click. The new trackpad supports a range of new gestures, including the new Force click, and APIs are available for third-party developers to incorporate Force Touch capabilities into their apps. The updated 15-inch MacBook Pro with Retina display also features up to 2.5 times faster flash storage than the previous generation, with throughput up to 2GBps, and offers an additional hour of battery life, with up to 9 hours of wireless web browsing and up to 9 hours of iTunes® movie playback.* In addition, MacBook Pro with Retina display discrete graphics deliver up to 80 percent faster performance using new AMD Radeon R9 M370X graphics for editing video in Final Cut Pro® X, rendering 3D images in pro graphics apps or playing high-resolution games.**

With a resolution of 5120 x 2880, the new $1,999 iMac with Retina 5K display has 67 percent more pixels than a 4K display, and features a 3.3 GHz quad-core Intel Core i5 processor with Turbo Boost Speeds up to 3.7 GHz and AMD Radeon R9 M290 graphics. The new iMac also includes 8GB of memory and 1TB of storage, as well as four USB 3.0 ports and two Thunderbolt 2 ports that deliver up to 20Gbps each, twice the bandwidth of the previous generation. The top-end iMac with Retina 5K display now starts at $2,299 and features a 3.5 GHz quad-core Intel Core i5 processor with Turbo Boost speeds up to 3.9 GHz, AMD Radeon R9 M290X graphics and a 1TB Fusion Drive. 

Every new Mac comes with OS X® Yosemite, the world’s most advanced desktop operating system, redesigned and refined with a fresh, modern look, powerful new apps, and Continuity features that make working across your Mac and iOS devices more fluid than ever.

Photos, iMovie® and GarageBand®, and iWork® come free with every new Mac. Photos for OS X keeps your growing photo and video collection automatically organized, easy to navigate and accessible across all of your compatible Apple devices using iCloud® Photo Library. iMovie lets you easily create beautiful movies, and you can use GarageBand to make new music or learn to play piano or guitar. The iWork suite of Pages®, Numbers® and Keynote® makes it easy to create, edit and share stunning documents, spreadsheets and presentations. Pages, Numbers and Keynote for iCloud let you create a document on iPhone® or iPad®, edit it on your Mac and collaborate with friends, even if they are on a PC.

Pricing & Availability
The updated 15-inch MacBook Pro with Retina display is available today through the Apple Online Store (www.apple.com), Apple’s retail stores and select Apple Authorized Resellers with a 2.2 GHz quad-core Intel Core i7 processor with Turbo Boost speeds up to 3.4 GHz, 16GB of memory, 256GB of flash storage and Intel Iris Pro graphics starting at $1,999 (US); and with a 2.5 GHz quad-core Intel Core i7 processor with Turbo Boost speeds up to 3.7 GHz, 16GB of memory, 512GB of flash storage and AMD Radeon R9 M370X graphics starting at $2,499 (US). Configure-to-order options include faster quad-core Intel Core i7 processors up to 2.8 GHz with Turbo Boost speeds up to 4.0 GHz and flash storage up to 1TB. Additional technical specifications, configure-to-order options and accessories are available online at www.apple.com/macbook-pro.

The new 27-inch iMac with Retina 5K display is available today through the Apple Online Store (www.apple.com), Apple’s retail stores and select Apple Authorized Resellers with a 3.3 GHz quad-core Intel Core i5 processor with Turbo Boost Speeds up to 3.7 GHz, AMD Radeon R9 M290 graphics and 1TB of storage starting at $1,999 (US). The top-end iMac now starts at $2,299 (US) and features a 3.5 GHz quad-core Intel Core i5 processor with Turbo Boost speeds up to 3.9 GHz, AMD Radeon R9 M290X graphics and a 1TB Fusion Drive. Configure-to-order options include faster quad-core Intel Core i7 processors up to 4.0 GHz with Turbo Boost speeds up to 4.4 GHz and flash storage up to 1TB. Additional technical specifications, configure-to-order options and accessories are available online at www.apple.com/imac.

*The Wireless Web protocol testing was conducted by Apple in May 2015 using preproduction MacBook Pro with Retina display configurations. Battery life and charge cycles vary by use and settings. For more information visit www.apple.com/macbook-pro.
**Testing conducted by Apple in May 2015 using preproduction MacBook Pro with Retina display configurations. For more information visit www.apple.com/macbook-pro/features-retina/.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.

Press Contacts:
Colin Smith 
Apple
colins@apple.com
(408) 862-1171

Jennie Orphanopoulos
Apple
jennieo@apple.com
(408) 783-0203
 
11 May
BEIJING—May 11, 2015—Apple® today announced an expansion of its renewable energy and environmental protection initiatives in China, including a new multi-year project with World Wildlife Fund to significantly increase responsibly managed forests across China. The new forestland program aims to protect as much as 1 million acres of responsibly managed working forests which provide fiber for pulp, paper and wood products. 

Apple’s goal is to achieve a net-zero impact on the world’s supply of sustainable virgin fiber and power all its operations worldwide on 100 percent renewable energy.

“Forests, like energy, can be renewable resources,” said Lisa Jackson, Apple’s vice president of Environmental Initiatives. “We believe we can run on naturally renewable resources and ensure that we protect—and create—as much sustainable working forest as needed to produce the virgin paper in our product packaging. This is an important step toward that goal and our commitment to leave the world better than we found it.” 

Apple also announced its intent to expand its industry-leading renewable energy projects to manufacturing facilities in China.

“We’ve set an example by greening our data centers, retail stores and corporate offices, and we’re ready to start leading the way toward reducing carbon emissions from manufacturing,” said Tim Cook, Apple’s CEO. “This won’t happen overnight—in fact it will take years—but it’s important work that has to happen, and Apple is in a unique position to take the initiative toward this ambitious goal. It is a responsibility we accept. We are excited to work with leaders in our supply chain who want to be on the cutting edge of China’s green transformation.”

Today’s announcements come three weeks after Apple launched its first major solar project in China. Solar installations in Sichuan Province will generate far more energy than needed to power all of Apple’s corporate offices and retail stores in China. 

Apple is partnering with Leshan Electric Power Co., Sichuan Development Holding Co., Ltd, Tianjin Tsinlien Investment Holding Co., Ltd, Tianjin Zhonghuan Semiconductor Co., Ltd, and SunPower Corporation on the project encompassing two 20-megawatt solar farms. Together the project will generate up to 80 million kilowatt hours per year of clean energy, enough to power the equivalent of 61,000 Chinese homes.  That’s clean energy added to the grid that would otherwise not be there.

The solar projects were carefully designed to minimize their ecological impact and protect the grasslands that support the yak population, which is also important to the local economy. Today 87 percent of Apple’s global operations run on renewable energy, and the Sichuan Province solar project will bring Apple even closer to its commitment to reach 100 percent.

“Apple’s support for this project and its environmental leadership show that protecting forests is not just good for society but important for business,” said Lo Sze Ping, Chief Executive Officer for WWF China. “This collaboration between our two organizations will seek to reduce China’s ecological footprint by helping produce more wood from responsibly managed forests within its own borders. Doing so is essential to China, the world’s biggest timber importer. Our hope is this will catalyze a new model of corporate leadership in promoting sustainable forest management and using paper resources more efficiently and responsibly around the world.”

Learn more about Apple’s environmental efforts at www.apple.com/environment.

Apple in China
Apple operates 19 corporate offices and 22 retail stores in China, including Hong Kong, directly employing 8,000 people. In total, Apple has helped create and support over 3 million jobs in China, including at least 1.5 million iOS app developer jobs and other positions related to the iOS ecosystem. 

Developers in China have earned more than $3.4 billion through the worldwide sale of apps on the App Store℠, with over half of that amount paid in the last 12 months alone. App Store income earned by China’s developers is growing at a faster rate than any other major market in the world. 

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.

Press Contacts:
Carolyn Wu
Apple
carolyn_wu@apple.com
+86 10 8525 5952

Josh Rosenstock
Apple
jrosenstock@apple.com
+1 (408) 974-2414

30 Apr
TOKYO, ARMONK, New York and CUPERTINO, California—April 30, 2015—Japan Post Group, IBM and Apple® today announced a first-of-its-kind initiative aimed at improving the quality of life for millions of Japanese senior citizens. Built on the global partnership Apple and IBM announced last year, the new initiative will deliver iPads with IBM-developed apps and analytics to connect millions of seniors with services, healthcare, community and their families.

After piloting iPads and apps custom developed for the elderly, Japan Post Group will expand the service in stages with the objective of including 4 million to 5 million customers in Japan by 2020.

Today more than 33 million seniors make up about 25 percent of Japan’s population, projected to grow to 40 percent over the next 40 years.*

“We are joining with two of the world’s most respected leaders in technology to bring our elderly generation into the connected world, expand our businesses by deepening relationships, and discover new ways to strengthen the fabric of our society and economy,” said Taizo Nishimuro, CEO of Japan Post Group.

The initiative includes: iPad® and its intuitive built-in apps, capabilities and features including FaceTime®, Messages, Mail, Photos and iCloud® Photo Sharing, along with access to rich content in the App Store℠, iTunes Store® and iBooks Store℠. iOS 8, offering award-winning accessibility features, including settings for low vision and hearing impaired users. Custom-built apps specifically for the elderly by IBM Global Business Services for reminders and alerts about medications, exercise and diet, along with direct access to community activities and supporting services such as grocery shopping and job matching. Exclusive cloud services of the IBM MobileFirst for iOS platform, for data integration and security, analytics, and management of millions of devices; along with systems integration services and training for Japan Post Group employees. Pioneering text analytics and accessibility technologies, many invented in IBM Research - Tokyo, including Japanese natural language analysis and tracking to guide seniors and make the experience more natural.  The nationwide infrastructure of Japan Post Group and its ability to cover the “last mile” to virtually every citizen of Japan. In addition to 24,000 post offices and a workforce of 400,000, Japan Post Group has existing financial relationships with nearly all of the 115 million adults in Japan.
“What we’re starting today draws on IBM’s long heritage of innovation at the intersection of technology, business and society,” said Ginni Rometty, President, Chairman and CEO of IBM. “The potential we see here—as broad as national economics and as specific as the quality of life of individuals and their families—is one example of the potential of mobile-led transformation anywhere in the world where issues of an aging population exist.”

“This initiative has potential for global impact, as many countries face the challenge of supporting an aging population, and we are honored to be involved in supporting Japan’s senior citizens and helping enrich their lives,” said Tim Cook, Apple’s CEO. “iPad is incredibly intuitive, easy to use and has accessibility features built in, making it a perfect device for any generation to be connected and engaged.” 

Addressing a Global Priority
As a percentage of global population, the elderly will increase from 11.7 percent in 2013 to more than 21 percent by 2050. Every day, 10,000 people turn 65, and 40 percent of seniors live alone or with their spouse only.**

In Japan, these historic generational shifts contribute to an imbalance in the labor force, a concentration of wealth among people who tend to spend less than other age groups, and significant strain on extended families. Today, nearly 180,000 people in Japan between the ages of 15 and 29 provide care for a family member.***

Next Steps
Japan Post Group’s postal operations include the national Watch Over service. For a nominal monthly fee, mail carriers check in on elderly customers and assure families about the well-being of their relatives. That service can now be extended and enhanced with iPad, complementing the in-person monitoring. 

Japan Post Group will begin the pilot service in the second half of this year, which will be offered in conjunction with the Watch Over service. The service will expand in stages, ultimately aiming to reach 4 million to 5 million customers in Japan by 2020.  

* Japan Ministry of Health, Labour and Welfare’s “Comprehensive Survey of Living Conditions 2013”
** UN World Population Aging Report, and US Census Bureau
*** Basic Survey on Employment Structure, 2012, Ministry of Internal Affairs and Communications, Statistics Bureau

About Japan Post Group
Japan Post Group was established in 2007 under the Postal Service Privatization Act in Japan. Japan Post Holdings provides postal, banking and insurance services through three wholly owned subsidiaries, Japan Post, Japan Post Bank, Japan Post Insurance. Japan Post Holdings had consolidated reported revenue of JPY 15,240 billion (USD 127 billion) and Net Ordinary Income of JPY 1,104 billion (USD 9.2 billion) in the financial year ended 31 March 2014. Japan Post Group employs approximately 400,000 people across 13 branches and 24,000 post offices throughout Japan. Japan Post Group offers various products and services required at any life stage, prioritizing customer’s daily life via a nationwide network.

About IBM MobileFirst
IBM’s 6,000 mobile experts have been at the forefront of mobile enterprise innovation. IBM has secured more than 4,300 patents in mobile, social and security, which have been incorporated into IBM MobileFirst solutions that enable enterprise clients to radically streamline and accelerate mobile adoption, help organizations engage more people and capture new markets. Through IBM's partnership with Apple, the two organizations are transforming enterprise mobility with a new class of industry specific business apps. For more information on IBM MobileFirst, visit the press kit or www.ibm.com/mobilefirst. Follow @IBMMobile on Twitter, and see IBM MobileFirst on YouTube, Tumblr and Facebook.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.

Press Contacts:
Ryan James
Apple Media Relations
ryanj@apple.com
+1 (206) 661-4420

Karen Davis
IBM Media Relations
karend@us.ibm.com
+1 (917) 346-4406

Takeo Tamagawa
IBM Japan Media Relations
ttakeo@jp.ibm.com
+81 50 3150 6286

28 Apr
CUPERTINO, California—April 27, 2015—Apple® today announced financial results for its fiscal 2015 second quarter ended March 28, 2015. The Company posted quarterly revenue of $58 billion and quarterly net profit of $13.6 billion, or $2.33 per diluted share. These results compare to revenue of $45.6 billion and net profit of $10.2 billion, or $1.66 per diluted share, in the year-ago quarter. Gross margin was 40.8 percent compared to 39.3 percent in the year-ago quarter. International sales accounted for 69 percent of the quarter’s revenue.

The growth was fueled by record second quarter sales of iPhone® and Mac® and all-time record performance of the App Store℠.

“We are thrilled by the continued strength of iPhone, Mac and the App Store, which drove our best March quarter results ever,” said Tim Cook, Apple’s CEO. “We’re seeing a higher rate of people switching to iPhone than we’ve experienced in previous cycles, and we’re off to an exciting start to the June quarter with the launch of Apple Watch.”

“The tremendous customer demand for our products and services in the March quarter drove revenue growth of 27 percent and EPS growth of 40 percent,” said Luca Maestri, Apple’s CFO. “Cash flow from operations was also outstanding at $19.1 billion.”

Apple is providing the following guidance for its fiscal 2015 third quarter:
revenue between $46 billion and $48 billion gross margin between 38.5 percent and 39.5 percent operating expenses between $5.65 billion and $5.75 billion other income/(expense) of $350 million tax rate of 26.3 percent
Apple will provide live streaming of its Q2 2015 financial results conference call beginning at 2:00 p.m. PDT on April 27, 2015 at www.apple.com/quicktime/qtv/earningsq215. This webcast will also be available for replay for approximately two weeks thereafter.

This press release contains forward-looking statements including without limitation those about the Company’s estimated revenue, gross margin, operating expenses, other income/(expense), and tax rate. These statements involve risks and uncertainties, and actual results may differ. Risks and uncertainties include without limitation the effect of competitive and economic factors, and the Company’s reaction to those factors, on consumer and business buying decisions with respect to the Company’s products; continued competitive pressures in the marketplace; the ability of the Company to deliver to the marketplace and stimulate customer demand for new programs, products, and technological innovations on a timely basis; the effect that product introductions and transitions, changes in product pricing or mix, and/or increases in component costs could have on the Company’s gross margin; the inventory risk associated with the Company’s need to order or commit to order product components in advance of customer orders; the continued availability on acceptable terms, or at all, of certain components and services essential to the Company’s business currently obtained by the Company from sole or limited sources; the effect that the Company’s dependency on manufacturing and logistics services provided by third parties may have on the quality, quantity or cost of products manufactured or services rendered; risks associated with the Company’s international operations; the Company’s reliance on third-party intellectual property and digital content; the potential impact of a finding that the Company has infringed on the intellectual property rights of others; the Company’s dependency on the performance of distributors, carriers and other resellers of the Company’s products; the effect that product and service quality problems could have on the Company’s sales and operating profits; the continued service and availability of key executives and employees; war, terrorism, public health issues, natural disasters, and other circumstances that could disrupt supply, delivery, or demand of products; and unfavorable results of legal proceedings. More information on potential factors that could affect the Company’s financial results is included from time to time in the “Risk Factors” and “Management’s Discussion and Analysis of Financial Condition and Results of Operations” sections of the Company’s public reports filed with the SEC, including the Company’s Form 10-K for the fiscal year ended September 27, 2014, its Form 10-Q for the fiscal quarter ended December 27, 2014, and its Form 10-Q for the fiscal quarter ended March 28, 2015 to be filed with the SEC. The Company assumes no obligation to update any forward-looking statements or information, which speak as of their respective dates.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.

Press Contact:
Josh Rosenstock
Apple
jrosenstock@apple.com 
(408) 974-2414

Investor Relations Contacts:
Nancy Paxton
Apple
paxton1@apple.com
(408) 974-5420

Joan Hoover
Apple
hoover1@apple.com
(408) 974-4570  
28 Apr
CUPERTINO, California—April 27, 2015—Apple® today announced that its Board of Directors has authorized an increase of more than 50 percent to the Company’s program to return capital to shareholders. Under the expanded program, Apple plans to utilize a cumulative total of $200 billion of cash by the end of March 2017. 

As part of the revised program, the Board has increased its share repurchase authorization to $140 billion from the $90 billion level announced last year. In addition, the Company expects to continue to net-share-settle vesting restricted stock units.

The Board has also approved an increase of 11 percent to the Company’s quarterly dividend, and has declared a dividend of $.52 per share, payable on May 14, 2015 to shareholders of record as of the close of business on May 11, 2015. 

From the inception of its capital return program in August 2012 through March 2015, Apple has returned over $112 billion to shareholders, including $80 billion in share repurchases.

To assist in funding the program, the Company plans to continue to access the domestic and international debt markets. The management team and the Board will continue to review each element of the capital return program regularly and plan to provide an update on the program on an annual basis. 

“We believe Apple has a bright future ahead, and the unprecedented size of our capital return program reflects that strong confidence,” said Tim Cook, Apple’s CEO. “While most of our program will focus on buying back shares, we know that the dividend is very important to many of our investors, so we’re raising it for the third time in less than three years.”

This press release contains forward-looking statements including without limitation those regarding future business outlook and plans for dividends, share repurchases, and public debt issuance. These statements involve risks and uncertainties, and actual results may differ. Risks and uncertainties include without limitation the effect of competitive and economic factors, and the Company’s reaction to those factors, on consumer and business buying decisions with respect to the Company’s products; continued competitive pressures in the marketplace; the ability of the Company to deliver to the marketplace and stimulate customer demand for new programs, products, and technological innovations on a timely basis; the effect that product introductions and transitions, changes in product pricing or mix, and/or increases in component costs could have on the Company’s gross margin; the inventory risk associated with the Company’s need to order or commit to order product components in advance of customer orders; the continued availability on acceptable terms, or at all, of certain components and services essential to the Company’s business currently obtained by the Company from sole or limited sources; the effect that the Company’s dependency on manufacturing and logistics services provided by third parties may have on the quality, quantity or cost of products manufactured or services rendered; risks associated with the Company’s international operations; the Company’s reliance on third-party intellectual property and digital content; the potential impact of a finding that the Company has infringed on the intellectual property rights of others; the Company’s dependency on the performance of distributors, carriers and other resellers of the Company’s products; the effect that product and service quality problems could have on the Company’s sales and operating profits; the continued service and availability of key executives and employees; war, terrorism, public health issues, natural disasters, and other circumstances that could disrupt supply, delivery, or demand of products; and unfavorable results of legal proceedings. More information on potential factors that could affect the Company’s financial results is included from time to time in the “Risk Factors” and “Management’s Discussion and Analysis of Financial Condition and Results of Operations” sections of the Company’s public reports filed with the SEC, including the Company’s Form 10-K for the fiscal year ended September 27, 2014, its Form 10-Q for the fiscal quarter ended December 27, 2014, and its Form 10-Q for the fiscal quarter ended March 28, 2015 to be filed with the SEC. The Company assumes no obligation to update any forward-looking statements or information, which speak as of their respective dates.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.

Press Contact:
Josh Rosenstock
Apple
jrosenstock@apple.com 
(408) 974-2414

Investor Relations Contacts:
Nancy Paxton
Apple
paxton1@apple.com
(408) 974-5420

Joan Hoover
Apple
hoover1@apple.com
(408) 974-4570

23 Apr
WHAT: Apple® FY 15 Second Quarter Results Conference Call

WHERE: Via conference call. The dial-in number for press is (877) 616-0072 (toll-free) or (816) 581-1578. Please enter confirmation code 284488.

WHEN: Monday, April 27, 2015, 2:00 p.m. PDT/5:00 p.m. EDT

REBROADCAST: The conference call will be available as a continuous rebroadcast beginning Monday, April 27 at 5:00 p.m. PDT/8:00 p.m. EDT through Monday, May 11 at 5:00 p.m. PDT/8:00 p.m. EDT. The dial-in number for the rebroadcast is (888) 203-1112  (toll-free) or (719) 457-0820. Please enter confirmation code 8627838.

WEBCAST: Apple will provide live audio streaming of its FY 15 Second Quarter Results Conference Call using Apple’s industry-leading QuickTime® multimedia software. The live webcast will begin at 2:00 p.m. PDT on Monday, April 27, 2015 at www.apple.com/quicktime/qtv/earningsq215 and will also be available for replay for approximately two weeks thereafter. Streaming audio requires iPhone®, iPad®, or iPod touch® running iOS 4.2 or above, a Mac® running OS X® 10.6.8 or above or a PC running QuickTime 7 or later. Safari®, Internet Explorer, Firefox or 32-bit Chrome also required. If you do not have QuickTime installed on your Windows PC, it is available at www.apple.com/quicktime. 

This recording is the property of Apple and protected by US copyright law and international treaties. Any reproduction or distribution is strictly prohibited without prior written approval from Apple. Please contact Apple Public Relations or Investor Relations with any questions.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.

Press Contacts: 
Josh Rosenstock
Apple
jrosenstock@apple.com
(408) 974-2414

15 Apr
CUPERTINO, California—April 14, 2015—Apple® today announced ResearchKit™, a software framework designed for medical and health research that helps doctors, scientists and other researchers gather data more frequently and more accurately from participants using mobile devices, is now available to researchers and developers. The first research apps developed using ResearchKit study asthma, breast cancer, cardiovascular disease, diabetes and Parkinson’s disease, and have enrolled over 60,000 iPhone® users in just the first few weeks of being available on the App Store™.* Starting today, medical researchers all over the world will be able to use ResearchKit to develop their own apps and developers can also contribute new research modules to the open source framework.

“We are delighted and encouraged by the response to ResearchKit from the medical and research community and the participants contributing to medical research. Studies that historically attracted a few hundred participants are now attracting participants in the tens of thousands,” said Jeff Williams, Apple’s senior vice president of Operations. “Medical researchers all over the world are actively exploring how ResearchKit can help them study even more diseases, and we believe the impact on global understanding of health and wellness will be profound.”

The open source framework allows any medical researcher to take advantage of the initial modules in ResearchKit to study health and wellness and better understand disease. Developers can also build new modules based on the open source code and contribute them to ResearchKit. The initial customizable modules address the most common elements found in research studies—participant consent, surveys and active tasks. 
Participant consent: Participant consent is a critical element to research studies, and with ResearchKit researchers can access a visual e-consent template that can be customized to explain the details of the study and obtain participant signatures. This module makes it easy for the researcher to include elements such as video segments explaining the study and an interactive quiz to confirm the participant’s understanding. Surveys: The survey module provides a pre-built user interface that makes it easy to customize questions and answers for study participants to complete and immediately share with researchers.  Active Tasks: The Active Task module enables researchers to gather more targeted data for their study by inviting participants to perform activities that generate data using iPhone’s advanced sensors. Initial Active Task modules include tasks to measure motor activities, fitness, cognition and voice, and with the framework available as open source, the research community can contribute even more active tasks to ResearchKit.
“ResearchKit could help us reach people all over the world who are willing to contribute to medical research, but might not know how or be able to get involved,” said Ricky Bloomfield, Director of Mobile Technology Strategy and Assistant Professor in Internal Medicine & Pediatrics at Duke University. “Our team of researchers is now launching the development of an exciting new study using the ResearchKit framework, which will enable us to gather data quickly, from more participants than we are typically able to reach.”

“Because of the ubiquity of iPhone and the elegant implementation of consent, survey and instrumented data collection, ResearchKit has enormous promise for leading the transformation of how we engage patients in research,” said Kenneth Mandl, MD, MPH, of the Boston Children’s Hospital Informatics Program. “Now that we have access to the ResearchKit framework, our team can start customizing the initial modules and even design new ones for our particular study.”

ResearchKit turns iPhone into a powerful tool for medical research. When granted permission by the participant, ResearchKit apps can access data from advanced iPhone sensors like the accelerometer, gyroscope, microphone and GPS to gain insight into a participant’s activity levels, motor impairments, memory and more. ResearchKit works seamlessly with HealthKit™, a software framework Apple introduced with iOS 8 to provide developers the ability for health and fitness apps to communicate with each other. With permission from the participant, ResearchKit apps can access and use data from the Health app such as weight, blood pressure, glucose levels and asthma inhaler use, which are measured by third-party devices and apps. 

For more information on ResearchKit, visit www.apple.com/researchkit and for details on how to access the open source framework, visit www.researchkit.org.

*ResearchKit apps are available on the App Store in the US at www.appstore.com/researchkit and will be rolling out to more countries in the future. iPhone 5, iPhone 5s, iPhone 6, iPhone 6 Plus and the latest generation of iPod touch® support ResearchKit apps.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.

Press Contacts:
Trudy Muller
Apple
tmuller@apple.com
(408) 862-7426

Jacqueline Roy
Apple
jacqueline_roy@apple.com
(408) 862-4386  
14 Apr
CUPERTINO, California—April 14, 2015—Apple® today announced that it will hold its 26th annual Worldwide Developers Conference (WWDC) June 8 through June 12 at San Francisco’s Moscone West, with more sessions than ever before streamed to developers. At WWDC, Apple’s renowned developer community will come together to learn about the future of iOS and OS X®, helping them continue to create the most innovative apps in the world. WWDC will feature more than 100 technical sessions, over 1,000 Apple engineers, hands-on labs to help developers integrate new technologies and fine tune their apps, as well as the Apple Design Awards which showcase the best new apps in the last year.

“The App Store ignited an app ecosystem that is simply amazing, forever changing the lives of customers and creating millions of jobs worldwide,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “We’ve got incredible new technologies for iOS and OS X to share with developers at WWDC and around the world, and can’t wait to see the next generation of apps they create.” 

Developers can apply for tickets via the WWDC website (developer.apple.com/wwdc/tickets) now through Friday, April 17 at 10 a.m. PDT. Tickets will be issued to attendees through a random selection process, and developers will know the status of their application by Monday, April 20 at 5 p.m. PDT. There will also be up to 350 WWDC Scholarships available, giving students and members of participating STEM organizations around the world the chance to earn a free ticket (developer.apple.com/wwdc/scholarships).

WWDC 2015 activities include: more than 100 technical sessions presented by Apple engineers on a wide range of topics for developing, deploying and integrating the latest iOS and OS X technologies; over 1,000 Apple engineers supporting more than 100 hands-on labs and events to provide developers with code-level assistance, insight into optimal development techniques and guidance on how they can make the most of iOS and OS X technologies in their apps; access to the latest innovations, features and capabilities of iOS and OS X, and best practices for enhancing an app’s functionality, performance, quality and design; the opportunity to connect with thousands of fellow iOS and OS X developers from around the world—last year more than 60 countries were represented; a series of get togethers for attendees focused on particular topics with special guest speakers and activities;  engaging and inspirational lunchtime sessions with leading minds and influencers from the worlds of technology, science and entertainment; and Apple Design Awards which recognize iPhone®, iPad®, Apple Watch™ and Mac® apps that demonstrate technical excellence, innovation and outstanding design.
Select Worldwide Developers Conference sessions will be live streamed throughout the week via the WWDC website (developer.apple.com/wwdc/videos) and the WWDC app, giving more developers around the world access to the latest information in real time. Videos from all technical sessions will also be available by the end of each day.

Visit the Apple Worldwide Developers Conference 2015 website (developer.apple.com/wwdc) to apply for a ticket, as well as for updates and more information.
Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.

Press Contacts:
Jaime Schopflin Hall 
Apple
jschopflin@apple.com
(408) 974-2848

Christine Monaghan 
Apple
cmonaghan@apple.com
(408) 974-8850
 
14 Apr
CUPERTINO, California—April 13, 2015—Apple® today updated Final Cut Pro® X, Motion and Compressor with new features for motion graphics and key enhancements to accelerate video editing, packaging and delivery. Final Cut Pro 10.2 introduces stunning 3D titles that are easy to use, improved masking for color grading and effects, and native support for more camera formats, as well as GPU-accelerated RED RAW processing. Motion 5.2 extends the power of 3D titles with the ability to create custom materials and environments and instantly publish them to Final Cut Pro X. Compressor 4.2 makes it easy to package a movie for sale on the iTunes Store®.

“From Hollywood blockbuster directors to first time movie makers, Final Cut Pro X is changing the way we edit movies today,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “The updated Final Cut Pro X, Motion and Compressor make it even easier to edit, title and package everything from short videos to feature-length films.”

“We loved using Final Cut Pro X to edit Focus,” said Glenn Ficarra and John Requa, co-directors of the 2015 feature film, Focus. “We created the final theatrical titles for the movie right in Final Cut Pro, and the new 3D titling and effects features will let us take in-app graphics even further. We’re using the new Final Cut Pro on our next feature film.”
 
Final Cut Pro 10.2 lets video editors create gorgeous 3D titles with drag-and-drop ease and ships with simple templates to get started quickly, as well as cinematic templates with built-in backgrounds and animations. Users can choose from a set of text styles to customize the look of their titles with hundreds of combinations of materials, lighting and edges, and instantly convert 2D titles to 3D and see changes in real time. Final Cut Pro 10.2 also lets editors view up to four video scopes simultaneously, for more precision when color grading, and includes improved Shape masks on any effect that can be saved as presets for quick access later. In addition, Final Cut Pro 10.2 natively supports even more video formats, including Panasonic AVC-Ultra and Sony XAVC-S, and makes working with RED RAW files faster than ever with GPU-accelerated transcoding, playback and rendering—including support for dual GPUs on Mac Pro®.

Video editors and motion graphics professionals can take advantage of Motion 5.2, which offers even more options for 3D titles. The app now lets users create dynamic titles with multiple lights and cameras, as well as multilayered scenes with 3D titles that cast ultra-realistic shadows and reflections on other objects. Dozens of third-party partners offer even more options for beautiful 3D titles, and hundreds of new 3D templates are coming soon from developers including Ripple Training, motionVFX and FxFactory—all of which work seamlessly in the new versions of Motion and Final Cut Pro. Motion also includes 12 new generator effects, improved keyframing and enhanced controls for mask and shape creation.

Compressor 4.2 makes it easier than ever to prepare a movie for sale on the iTunes Store. Simply choose the movie, trailer, closed captions, and more, and Compressor creates an iTunes Store Package, which users can submit to an iTunes Delivery Partner for sale on the store. Compressor also delivers key performance improvements for encoding tasks, including fast GPU rendering when using Send to Compressor and hardware-accelerated multi-pass H.264 encoding on compatible systems.

Pricing & Availability 
Final Cut Pro 10.2, Motion 5.2 and Compressor 4.2 are available today from the Mac® App Store℠ for $299.99 (US), $49.99 (US), and $49.99 (US), respectively to new users, or as a free update for existing customers.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.

Press Contacts:
Colin Smith
Apple
colins@apple.com
(408) 862-1171

Jennie Orphanopoulos
Apple
jennieo@apple.com
(408) 783-0203  
9 Apr
CUPERTINO, California—April 9, 2015—Apple Watch™, Apple’s most personal device yet, will be available for preview and pre-order on Friday, April 10. Customers in Australia, Canada, China, France, Germany, Hong Kong, Japan, the UK and the US can try on and experience Apple Watch at their local Apple Store® or at Galeries Lafayette in Paris, Isetan in Tokyo, Selfridges in London, and select Apple Authorized Resellers in Japan and China. Customers can pre-order their Apple Watch through the Apple Online Store (www.apple.com) beginning April 10 at 12:01 a.m. PDT for delivery beginning April 24.

“We are excited to welcome customers tomorrow and introduce them to Apple Watch, our most personal device yet. Based on the tremendous interest from people visiting our stores, as well as the number of customers who have gone to the Apple Online Store to mark their favorite Apple Watch ahead of availability, we expect that strong customer demand will exceed our supply at launch,” said Angela Ahrendts, Apple’s senior vice president of Retail and Online Stores. “To provide the best experience and selection to as many customers as we can, we will be taking orders for Apple Watch exclusively online during the initial launch period.”

Customers interested in learning more about Apple Watch can visit their local Apple Store for a personalized session with a Specialist to try on, fit and size their band, and explore the amazing features of Apple Watch. Customers who want to try on an Apple Watch are encouraged to make an appointment by going to www.apple.com.

Starting Friday, customers can try on Apple Watch, Apple Watch Sport or Apple Watch Edition* to find the model with the size, finish and band to best fit their personal preference and style. Everyone visiting an Apple Store will be able to view all three collections and get hands on with Apple Watch Demo to browse and edit different watch faces, and learn about Apple Watch’s health and fitness features, Digital Touch, Siri®, Apple Pay™** and more.
Pre-orders begin April 10 at 12:01 a.m. PDT through the Apple Online Store, the Apple Store app for iPhone® and iPad®, and select Apple Authorized Resellers in China and Japan. Customers who pre-order their Apple Watch can have it shipped for delivery beginning April 24. All Apple Watch customers will be offered Personal Setup, online or in-store, to pair their Apple Watch with their iPhone. New owners will also learn how to personalize Apple Watch by selecting a watch face, deciding which notifications to receive, setting up the Activity app, and receive an introduction to Apple Pay** and the Apple Watch App Store™. 

Beginning April 24, Apple Watch will also be available at boutiques in major cities including colette in Paris, Dover Street Market in London and Tokyo, Maxfield in Los Angeles and The Corner in Berlin, and select Apple Authorized Resellers in China and Japan.

Apple Watch is an incredibly accurate timepiece, an intimate and immediate communication device and a groundbreaking health and fitness companion. Highly customizable for personal expression, Apple Watch also brings an entirely new way to receive information at a glance and interact with the world through third-party app experiences designed specifically for the wrist.

Apple Watch introduces revolutionary technologies including the Digital Crown™, an innovative way to scroll, zoom and navigate fluidly without obstructing the display. The Retina® display with Force Touch on Apple Watch senses the difference between a tap and a press, providing a new way to quickly and easily access relevant controls. The all-new Taptic Engine™ discreetly delivers a gentle tap on your wrist whenever you receive a notification or message.

Pricing & Availability
Apple Watch is available in three collections, Apple Watch Sport, priced at $349 (US) and $399 (US); Apple Watch, available from $549 (US) to $1,099 (US); and Apple Watch Edition, crafted from custom rose or yellow 18-karat gold alloys, with prices starting at $10,000 (US).

More information about where to buy Apple Watch is available at locate.apple.com.

Apple Watch requires iPhone 5, iPhone 5c, iPhone 5s, iPhone 6 or iPhone 6 Plus running iOS 8.2 or later.

*Apple Watch Edition is available for try-on at select stores.
**Apple Pay is only available in the US and through participating banks. 

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.

Press Contacts:
Nick Leahy
Apple
nleahy@apple.com
(408) 862-5012

Amy Bessette
Apple
abessette@apple.com
(408) 862-8012

10 Mar
SAN FRANCISCO—March 9, 2015—Apple® today announced that Apple Watch™, its most personal device yet and the newest innovative addition to Apple’s ecosystem, will be available on Friday, April 24 to customers in Australia, Canada, China, France, Germany, Hong Kong, Japan, the UK and the US. Apple Watch is an incredibly accurate timepiece, an intimate and immediate communication device and a groundbreaking health and fitness companion. Highly customizable for personal expression, Apple Watch also brings an entirely new way to receive information at a glance and interact with the world through third-party app experiences designed specifically for the wrist.

“Apple Watch begins a new chapter in the way we relate to technology and we think our customers are going to love it,” said Tim Cook, Apple’s CEO. “We can’t wait for people to start wearing Apple Watch to easily access information that matters, to interact with the world, and to live a better day by being more aware of their daily activity than ever before.”

“Conceived, designed and developed as a singular product, Apple Watch merges hardware and software like never before,” said Jony Ive, Apple’s senior vice president of Design. “In Apple Watch, we’ve created three beautifully curated collections with a software architecture that together enable unparalleled personalization in a wearable device.”

Apple Watch introduces revolutionary technologies including the Digital Crown™, an innovative way to scroll, zoom and navigate fluidly without obstructing the display. The Retina® display with Force Touch on Apple Watch senses the difference between a tap and a press, providing a new way to quickly and easily access relevant controls. The all-new Taptic Engine™ discreetly delivers a gentle tap on your wrist whenever you receive a notification or message.

Incredibly Accurate & Customizable Timepiece
An extremely precise timepiece, Apple Watch keeps time to within 50 milliseconds of UTC, the universal time standard.* Apple Watch can be personalized with watch faces ranging from traditional analog such as the Chronograph face, to the information-rich Modular face, or beautifully animated butterflies and jellyfish on the Motion face. Apple Watch goes beyond telling time with specialized functions on the watch face—known in watchmaking as complications—such as the sunrise/sunset, upcoming calendar events or daily activity level. With multiple customizable watch faces and complications, Apple Watch enables millions of possible configurations. Swipe up from the watch face for Glances that quickly show you information you care about, such as the weather forecast, your current location on a map or the music you’re listening to.

Intimate & Immediate Communication Device
Apple Watch enables you to send messages, read email and answer calls to your iPhone® right from your wrist. The Taptic Engine alerts you with a gentle tap so you won’t miss important notifications. With Digital Touch, Apple Watch allows you to communicate in all-new ways by sending a sketch, a tap or even the rhythm of your own heartbeat. Interact quickly and conveniently with the world around you with Apple Watch by paying for coffee using Apple Pay™**, boarding a plane with a Passbook® boarding pass, or raising your wrist to ask Siri® for turn-by-turn directions in Maps.

Groundbreaking Health & Fitness Companion
Apple Watch encourages you to sit less, move more and get some exercise every day. The Activity app provides a simple visual snapshot of your daily activity with three rings that measure active calories burned, brisk activity and how often you’ve stood up to take a break from sitting during the day. Apple Watch provides the detailed metrics you need during dedicated workout sessions for the most popular activities, such as walking, running and cycling through the Workout app. With an accelerometer, a built-in heart rate sensor, GPS and Wi-Fi from your iPhone, Apple Watch smartly uses the best sensors for different types of motion and provides a comprehensive picture of your all-day activity and workouts. The Activity app on iPhone collects your activity and workout data from Apple Watch so you can see your history in greater detail. Apple Watch uses this history to suggest personalized activity goals, reward fitness milestones and keep you motivated.

Apple Watch is available in two different sizes, 38 mm and 42 mm, and in three distinct collections—Apple Watch Sport, Apple Watch and Apple Watch Edition. Apple Watch Sport features a lightweight anodized aluminum case in silver and space gray with a Retina display protected by strengthened Ion-X glass and matching high-performance fluoroelastomer Sport Band in five colors. The Apple Watch collection features highly polished stainless steel and space black stainless steel cases with a Retina display protected by sapphire crystal. The Apple Watch collection comes with a choice of three different leather straps, a stainless steel link bracelet and Milanese loop, and a black or white Sport Band. Apple Watch Edition features cases specially crafted from custom rose or yellow 18-karat gold alloys developed to be twice as hard as standard gold, a Retina display protected by polished sapphire crystal and a choice of uniquely designed straps and bands with 18-karat gold clasps, buckles or pins. 

The world’s most vibrant and innovative developer community has been creating all-new experiences specifically designed for Apple Watch. From requesting an Uber, checking in to your American Airlines flight, booking a bike for your Equinox class to remotely controlling your Honeywell Lyric thermostat while away, the possibilities for Apple Watch apps are endless. These experiences extend the functionality of your favorite iPhone apps, while delivering an innovative way to interact—right from your wrist. Popular apps such as Instagram, MLB.com At Bat, Nike+ Running, OpenTable, Shazam, Twitter, WeChat and more will also be available on Apple Watch. The new Apple Watch app that comes with iOS 8.2 on iPhone lets you browse, buy and download apps from the Apple Watch App Store™.

Designed to be worn throughout your day, Apple Watch delivers up to 18-hour all-day battery life*** and comes with a unique charging solution that combines Apple’s MagSafe® technology with inductive charging for a quick connection that simply snaps into place.

By design, the shopping experience for Apple Watch will be the most personalized Apple has ever offered. When Apple Watch becomes available for pre-order from the Apple Online Store (www.apple.com) on Friday, April 10, Apple retail stores and department store shop-in-shops will begin offering customers the chance to preview their choice of Apple Watch and try it on in-store.

Pricing & Availability
Beginning April 10 in Australia, Canada, China, France, Germany, Hong Kong, Japan, the UK and the US, Apple Watch will be available for preview, try-on by appointment at Apple’s retail stores, and available for pre-order through the Apple Online Store  (www.apple.com). On April 24, Apple Watch will be available online or by reservation in Apple’s retail stores and select Apple Authorized Resellers in China and Japan. Customers who purchase online or in-store from Apple will be offered Personal Setup to customize and pair Apple Watch with their iPhone.

Apple Watch is available in three collections, Apple Watch Sport, priced at $349 (US) and $399 (US); Apple Watch, available from $549 (US) to $1,099 (US); and Apple Watch Edition, crafted from custom rose or yellow 18-karat gold alloys, with prices starting at $10,000 (US).

Apple Watch will also be available to preview or try on at Galeries Lafayette in Paris, Isetan in Tokyo and Selfridges in London on April 10. Apple Watch will be for sale on April 24 at these select department store shop-in-shops, and at boutiques in major cities across the world including colette in Paris, Dover Street Market in London and Tokyo, Maxfield in Los Angeles and The Corner in Berlin.

Starting today customers can explore and choose their favorite Apple Watch in the Apple Online Store (www.apple.com) or through the Apple Store app for iPhone and iPad. 

Apple Watch requires iPhone 5, iPhone 5c, iPhone 5s, iPhone 6 or iPhone 6 Plus running iOS 8.2. or later. iOS 8.2 will be available for download today. 

*Accuracy depends on regular syncing with iPhone.
**Apple Pay is only available in the US and through participating banks. See www.apple.com/apple-pay for details.
***Battery life depends on device settings, usage and other factors. Actual results may vary.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.

Press Contacts:
Amy Bessette
Apple
abessette@apple.com
(408) 862-8012

Sarah O'Brien
Apple
sarahobrien@apple.com
(408) 783-2400  
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