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T R E N D S   I N   J A P A N
Trends in Japan
Japan Trends, Trend Research, Trend Tours, Online Shop, Business Development, Tokyo, Shibuya



Goo geomaps you through Tokyo time and space (May 13)
Now we can see it. Goo Maps, the child of NTT Resonant and their geo-mapping software, has now combined historical maps of Tokyo?s 23 wards. Beginning with drawn Edo Era maps, you can click the time tabs at the top and jump to aerials of postwar 1947 (?????), 1963 (?????), and to the (slightly dated) present day without ever leaving your digital geographic location. For better mapping without the Edo features, I suggest starting here. Below is the most famous intersection in the world?


New work wear for convenience and style (May 13)
Respected work wear brand Toraichi has teamed up with 7/11 to offer a line of clothing and accessories that will be available exclusively at the convenience store.


PASMO Home Security and Tracking from Tokyu (May 12)
Japan’s Tokyu Security is slowly unveiling a series of home, school, work, and child safety services all integrated into the ubiquitous PASMO card, which is now carried by millions of Tokyoites every day. PASMO, which was originally released as a contactless RFID payment card for trains in Tokyo, has been slowly integrating other services and becoming [...]


SPF forecast for UV-conscious weather watchers (May 11)
The Japan Weather Association has created a UV information site complete with a forecast that predicts the strength of UV rays around Japan.


Real models for real fashion (May 9)
The ?real fashion? movement, characterized by a devoted following to the fast fashion of Shibuya 109 and the pages of magazines like Vivi, has gotten a bit more real.
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