Trends in Japan - CScout Japan Blog
Japan Trends, Innovation, Trend Research, Tokyo Trend Tours



DoCoMo Style Series phone fashion collaborations (Jan 7)
It’s ended on Christmas, but as Harajuku fashion hub Laforet was celebrating a Laforet Christmas, mobile carrier NTT DoCoMo was featuring itself alongside styles and brands that compliment its handsets the best. The promotion was quite large, lasting a month and taking up the entrance of the busy department store to visually demonstrate how DoCoMo phones [...]


BEAMS TOKYO CULTuART aggregates Tokyo urban culture & art (Jan 5)
If you wanted to sum up your city in one room without making it cluttered, what would you put in there? This is precisely the challenge that TOKYO CULTuART, a new project and shop from BEAMS in Harajuku, is taking on since its opening two weeks ago. While their main business is design and apparel [...]


Hello Kitty sexy body fashion water bottles (Jan 5)
We weren’t able to find anything online about these, but our recent trip to a Lawson convenience revealed these very cool Hello Kitty bottles. Aside from being rather ergonomic, the seemingly Gaultier-inspired sexy bottles are also sporting the latest in Kitty-chan fashion. Of course, for 368 yen ($4), this is clearly water for cute-loving women [...]


Taspo rules bring retail back to tobacco (Jan 2)
Last summer, the Japanese tobacco industry imposed a rather large burden on itself by requiring the use of Taspo (tobacco passport), an RFID identification and payment card, for adults to purchase tobacco from vending machines. While the cards require photo registration my mail, the benefit is that they can also act as cash for purchases [...]


New Intelligence Toilet II targets women (Dec 29)
Toto (the toilet maker) and Daiwa Housing are teaming up once more to offer a sequel to their infamous 2005 “Intelligence Toilet.”