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What Japan Thinks

From kimono to keitai; research Japanese facts and figures through translated opinion polls and surveys.
23 May
Research Panel recently did a Day Research quick survey on piercings; 147,357 people responded to the question. 14.7% said they had one (there was no investigation into what part of the body, but the answer includes conventional ear lobe piercing), 9.7% used to have one, 8.9% didn’t have one but were interested in getting one, [...]
22 May
A recent survey from goo Research, reported on by japan.internet.com, into text-based communication revealed carrier email ruled for mobile users, but SMS was also unexpectedly popular. Demographics Between the 7th and 10th of May 2013 1,073 members of the goo Research online monitor group completed a mobile phone (including smartphone) based survey. 54.1% of the [...]
22 May
That’s the question posed by Research Panel’s Day Research, where 149,374 people of both sexes were asked if they liked stuff like this pictured below on women: The score for both sexes combined were 35.7% liked it, 60.7% didn’t like it, and 3.6% just didn’t know what nail art was! However, when the sexes were [...]
22 May
japan.internet.com recently reported on a survey by goo Research into eating and drinking establishment usage, with this article focusing on web sites used for getting such information. Demographics Between the 19th and 23rd of April 2013 1,098 members of the goo Research online monitor group completed a private internet-based questionnaire. 53.6% of the sample were [...]
21 May
The cosmetics seller and make-up training school, naturaglacè, catchphrase “Dolce make-up by nature’s way”, recently conducted its own survey into one’s own make-up. Demographics Between the 26th of February and the 4th of March 2013 1,505 women completed a web-based questionnaire. Details on how the sample was gathered, or more detailed demographics was not presented. [...]
20 May
goo Ranking published quite an entertaining pair of surveys, looking at what casual words from female friends hurt men and what casual words from male friends hurt women. Demographics Over the 4th and 5th of April 2013 1,101 members of the goo Research online monitor group completed a private internet-based questionnaire. 50.6% of the sample [...]
18 May
Between the 26th of April and 9th of May 2013 5,198 members of @Nifty answered a number of questions about udon, Japanese wheat-based noodles. Here are some of the highlights. First, when asked how much they loved it, 2% said it was to die for, 32% loved it, 43% liked it, 18% had no particular [...]
17 May
A survey looking at actual smartphone usage was recently published by PR Times and reported on by japan.internet.com. Demographics Over the 25th and 26th of March 2013 520 smartphone users completed an internet-based survey. The sample was exactly 50:50 male and female, and 20:20:20:20:20 people in the age bands teens, twenties, thirties, forties and fifties. [...]
17 May
It’s been quite a while since the last time I translated a DIMSDRIVE survey, so I’m quite happy to present this one from them on deodorising sprays, which you should note excludes personal hygene-related products! Demographics Between the 9th and 15th of April 2013 7,089 members of the DIMSDRIVE monitor group completed a private internet-based [...]
15 May
Men’s hair, of course, in this Day Research by Research Panel into if you had to choose one which do you prefer on men; thinning hair, white hair, or long hair? 16,821 women from the Research Panel monitor group answered. The top choice was white with 69.7%, 26.2% for long, and just 4.2% for thinning. [...]
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