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What Japan Thinks

From kimono to keitai; research Japanese facts and figures through translated opinion polls and surveys.
1 Jul
An interesting survey from Video Research Ltd looked at awareness of washoku (Japanese food), with a focus on rather than the traditional Intangible Cultural Heritage of Washoku full meals, new foods and fast foods. Demographics Between the 27th of February and the 7th of March 2015 1,000 people aged between 15 and 69 from all […]
29 Jun
goo Ranking recently published a list of stuff people were surprised to learn kids could buy in post-war Japan, specifically the Showa Era, up to 1989. Demographics goo Rankings asked iBRIDGE’s Research Plus to conduct this survey, where between the 23rd and 27th of April 2015 500 members, 50:50 male and female, of their monitor […]
24 Jun
Asahi Group Holdings, the parent company of the Asahi beer brewers, recently published the results of a survey into people’s means of relieving stress, their 551st weekly survey, although this is the first one I’ve heard of! Demographics Between the 3rd and 9th of June 2015 1,236 people of both sexes aged 20 or older […]
21 Jun
goo Ranking recently published a look at when people think older women overdo trying to look young. Demographics goo Rankings asked iBRIDGE’s Research Plus to conduct this survey, where between the 23rd and 27th of April 2015 500 members, 50:50 male and female, of their monitor group completed a private internet-based questionnaire. No further demographics […]
14 Jun
Let’s look at fish out of water (I include myself here!), the features of older men on Facebook and other SNS. Demographics goo Rankings asked iBRIDGE’s Research Plus to conduct this survey, where between the 23rd and 27th of April 2015 500 members, 50:50 male and female, of their monitor group completed a private internet-based […]
8 Jun
Following up on last week’s look at surprising features of people who get the job done, we have goo Ranking now looking at features of people who cannot get the job done. Demographics goo Rankings asked iBRIDGE’s Research Plus to conduct this survey, where between the 23rd and 27th of April 2015 500 members, 50:50 […]
2 Jun
A recent survey conducted by Hoken (Insurance) Clinic, timed for World No-Smoking Day, looked at smoking and non-smoking. Demographics Between the 28th and 30th of April 2015 500 people between the ages of 20 and 60 completed a web-based questionnaire. No further demographic information was provided. I don’t know how good the sample selection was, […]
31 May
goo Ranking published a list of surprising features of people good at their jobs, but I think the top answers are only surprising to Western people in the sense that Japanese people rate them as surprising. (Sorry, that sentence is an utter mess and probably doesn’t make much sense!) Demographics goo Rankings asked iBRIDGE’s Research […]
25 May
MMD Labo recently published the results of their survey into user satisfaction with cheap smartphone SIMs. Demographics Between the 21th of April and the 7th of May 2015 1,250 users of cheap smartphone SIMs completed a private internet-based questionnaire. The only other demographics offered were that there were 250 users of each of the five […]
24 May
Today’s nonsense from goo Ranking is common lift (elevator) happenings. Demographics goo Rankings asked iBRIDGE’s Research Plus to conduct this survey, where between the 11th and 16th of March 2015 500 members, 50:50 male and female, of their monitor group completed a private internet-based questionnaire. No further demographics were given. I often do number 2 […]
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