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What Japan Thinks

From kimono to keitai; research Japanese facts and figures through translated opinion polls and surveys.
31 Mar
Orbis, a cosmetics company, has recently released an acne care series of potions, thus commissioned a survey into acne care to coincide with the launch. Demographics Recently Orbis surveyed 500 women between the ages of 25 and 35 and in full-time employment; no further details were given on the demographics or the sample selection method, […]
30 Mar
goo Ranking recently published a look at what makes people think someone might be an otaku, a geek/nerd too interested in games or anime. Demographics goo Rankings asked iBRIDGE’s Research Plus to conduct this survey, where between the 10th and 12th of February 2015 500 members, 50:50 male and female, of their monitor group completed […]
28 Mar
Today is a rather ordinary survey, a regular look by NTT Com Research (ex-goo Research) into electronic cash, their fourth regular survey into this topic. Demographics Between the 11th and 17th of March 2015 1,065 members of the NTT Com Research monito group completed a private, internet-based questionnaire. 53.6% of the sample were male, 2.2% […]
22 Mar
This survey was conducted over six months ago, but only appeared this week, a look by goo Ranking at typical happenings at the net shopping site Rakuten. Demographics goo Rankings asked iBRIDGE’s Research Plus to conduct this survey, where between the 18th and 20th of August 2014 500 members, 50:50 male and female, of their […]
20 Mar
Whisky, specifically Scotch, is going through a bit of a mini-boom right now in Japan, with the widely-popular morning drama (daily, 15 minutes over breakfast) this year being about the first Japanese whisky distiller and his Scottish wife. Although the whisky company the story is based on is Suntory, it was Asahi that conducted this […]
15 Mar
goo Ranking looked at what healthy living methods do Japanese feel doubtful about the effectiveness of. Demographics goo Rankings asked iBRIDGE’s Research Plus to conduct this survey, where between the 16th and 20th of January 2015 500 members, 50:50 male and female, of their monitor group completed a private internet-based questionnaire. No further demographics were […]
11 Mar
Japan’s largest recipe sharing site, CookPad, recently conducted a survey into Easter. Demographics Between the 17th and 20th of February 2015 2,599 people subscribed to the CookPad email newsletter completed a private internet-based questionnaire. 89% of the sample were female, 11% male, 2% were in their teens, 13% in their twenties, 31% in their thirties, […]
9 Mar
Fresh from his appearance at the Foreign Correspondents Club of Japan, goo Ranking revealed fifteen secrets on Funassyi, the hyperactive pear fairy from Funabashi in Chiba. Let’s skip the usual demographics and get to the secrets revealed by Funassyi’s own words: Rank Secret 15 Funassyi’s rival is Rob Halford, lead singer of Judas Priest 14 […]
8 Mar
goo Ranking recently reported on a survey into regrets on buying items at a 100 yen shop. Demographics goo Rankings asked iBRIDGE’s Research Plus to conduct this survey, where between the 19th of January and 2nd of February 2015 500 members, 50:50 male and female, of their monitor group completed a private internet-based questionnaire. No […]
3 Mar
The publishing company Sankei Living recently conducted a survey into drinking habits of working women. Demographics During January 2015 701 female members of the City Living email newsletter members completed a private internet-based questionnaire. 5.6% of the sample were in their twenties, 35.9% in their thirties, 45.8% in their forties, and 12.7% in their fifties. […]
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