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What Japan Thinks

From kimono to keitai; research Japanese facts and figures through translated opinion polls and surveys.
31 Aug
Mobile Marketing Data (MMD) Labo recently conducted a survey into middle and high schoolers and mobile phones, although it was actually the mothers of said schoolkids who were interviewed. Demographics Over the 7th and 8th of August 2015 627 mothers aged between 20 and 49 who had school children in either middle or high school […]
27 Aug
DIMSDRIVE Research recently conducted a survey into mineral water. Demographics Between the 23rd of June and the 3rd of July 2015 5,202 members of the DIMSDRIVE monitor group completed a private internet-based questionnaire. 60.7% of the sample were male, 2.7% in their teens or twenties, 12.8% in their thirties, 29.2% in their forties, 30.7% in […]
24 Aug
Japanese trains are, overall, great, but at the height of summer one’s patience can be stretched by many a thing; this survey from goo Ranking looked at this, what people hate about packed midsummer trains. Demographics goo Rankings asked iBRIDGE’s Research Plus to conduct this survey, where between the 15th and 21st of July 2015 […]
20 Aug
DIMSDRIVE Research recently published a quick look at heatstroke awareness. Between the 23rd of June and the 3rd of July 2015 5,202 members of the DIMSDRIVE monitor group completed a private internet-based questionnaire. 60.7% of the sample were male, 2.7% in their teens or twenties, 12.8% in their thirties, 29.2% in their forties, 30.7% in […]
16 Aug
Since it’s still the holidays here in Japan, here is a nice survey from goo Ranking into when Japanese feel their Japaneseness when in the West. Demographics Between the 24th of April and the 8th of May 2015 1,731 members of the public voted in an open poll conducted through the goo Ranking web site. […]
11 Aug
This is a bit of an odd survey – actually an advertorial press release thinly disguised as a survey – into getting lost in a car park. Demographics On the 18th of July 2015 Emprize conducted an internet survey, interviewing 500 people of both sexes aged between 20 and 49. No further demographic information was […]
9 Aug
Just a quick translation tonight as I’m on holiday, but at home so I presentky have none of these worries while on holidays that this survey from goo Ranking looked at. Demographics goo Rankings asked iBRIDGE’s Research Plus to conduct this survey, where over the 18th and 19th of February 2015 500 members, 50:50 male […]
5 Aug
By the way, to comply with an EU directive, you now get a message at the bottom of the screen telling you that I use cookies. It seems rather pointless to me, but Google requires me to do something… If you notice it misbehaving, etc, please drop me a note.
26 Jul
goo Ranking recently published a pair of surveys on what people don’t want to see from their partner at the pool or by the sea, for both men discussing women and women discussing men. Demographics goo Rankings asked iBRIDGE’s Research Plus to conduct this survey, where between the 25th and 29th of June 2015 500 […]
23 Jul
Mobile Marketing Data Labo recently looked at usage of cheap SIM card. Demographics Over the 3rd and 4th of July 2015 1,064 users of cheap smartphone SIM cards completed a private internet-based questionnaire. However, no further demographic information was presented. My two year contract is up in a couple of months, and I am almost […]
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