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What Japan Thinks

From kimono to keitai; research Japanese facts and figures through translated opinion polls and surveys.
25 May
MMD Labo recently published the results of their survey into user satisfaction with cheap smartphone SIMs. Demographics Between the 21th of April and the 7th of May 2015 1,250 users of cheap smartphone SIMs completed a private internet-based questionnaire. The only other demographics offered were that there were 250 users of each of the five […]
24 May
Today’s nonsense from goo Ranking is common lift (elevator) happenings. Demographics goo Rankings asked iBRIDGE’s Research Plus to conduct this survey, where between the 11th and 16th of March 2015 500 members, 50:50 male and female, of their monitor group completed a private internet-based questionnaire. No further demographics were given. I often do number 2 […]
17 May
Today’s fun from goo Ranking is a look at what moments make Japanese think their life is over. Note that the answers include actual experiences and imagined but dreaded events. Demographics goo Rankings asked iBRIDGE’s Research Plus to conduct this survey, where between the 25th and 27th of March 2015 500 members, 50:50 male and […]
10 May
goo Ranking recently had a survey on where people found porno magazines when they were boys. Demographics goo Rankings asked iBRIDGE’s Research Plus to conduct this survey, where between the 7th and 10th of April 2015 250 male members of their monitor group completed a private internet-based questionnaire. No further demographics were given. This is […]
4 May
There’s still five years to go, so no doubt this topic will appear again a good number of times, so here goes with the first look at what acts people want to see at the Tokyo Olympics opening ceremony. Demographics goo Rankings asked iBRIDGE’s Research Plus to conduct this survey, where on the 17th of […]
21 Apr
ICT Research and Consulting recently conducted a survey into Apple Watch buying intentions and found a reasonable number already interested in buying one. Demographics Over the 13th and 14th of April 2015 550 people aged from 20 years old completed a web-based questionnaire. No information was given on how the sample was collected, so it […]
20 Apr
Much like English, Japanese has imported the German word for the joy in the misfortunes of other, but this survey from goo Research used the internet slang for this, 「メシウマwww」, approximately “totes delish scoff LOL!”, to find out what tales of woe Japanese take pleasure from hearing. Demographics goo Rankings asked iBRIDGE’s Research Plus to […]
12 Apr
goo Ranking took a look at what things on web sites annoy people. Demographics goo Rankings asked iBRIDGE’s Research Plus to conduct this survey, where between the 10th and 12th of February 2015 500 members, 50:50 male and female, of their monitor group completed a private internet-based questionnaire. No further demographics were given. Most of […]
9 Apr
Here’s a survey, short but sweet (just like much of the subject matter), on women’s external appearance, conducted by SBS Tokyo, a beauty salon. Demographics Over the 17th and 19th of February 2015 300 men between the ages of 20 and 49 who had the experience of a beautiful woman crossing their path completed an […]
5 Apr
A very appropriate survey here, a look at what things at cherry blossom viewing annoy people. Demographics Between the 18th and 26th of March 2015, 385 members of the goo Ranking web site completed a web-based questionnaire. No demographics were provided. I took the photos with this article, from a river just five minutes walk […]
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