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What Japan Thinks

From kimono to keitai; research Japanese facts and figures through translated opinion polls and surveys.
12 Feb
As this is very closely related to my current work, this survey from Nippon Research Center on autonomous driving is very interesting to me. Demographics Between the 1st and 7th of July 2015 1,200 members of the Japanese public were randomly selected and interviewed face-to-face. 50.3% of the sample were female, 6.0% in their teens, […]
11 Feb
Kyodo Press Agency recently conducted a survey about, and simply titled, beer. Demographics Between the 16th and 18th of January 2016 1,000 people from all over Japan aged between 20 and 69 years old completed an internet-based questionnaire. There was no information about how the sample was gathered, or even if non-beer drinkers were filtered […]
7 Feb
goo Ranking had an interesting survey looking at what items looks as if they will disappear, but probably won’t. Demographics goo Rankings asked iBRIDGE’s Research Plus to conduct this survey, where between the 4th and 7th of December 2015 500 members of their monitor group aged between 20 and 39, and 50:50 male and female, […]
6 Feb
I thought it was us British that were a nation of queuers, but the Japanese do take the same pride in their ability to stand in a line, so this survey from Research Plus took a look at queueing. Demographics Between the 13th and 18th of January 2016 760 members of the Research Plus monitor […]
4 Feb
From 2012 dance became a compulsory part of the curriculum in Japanese schools, so Yamaha Music Japan decided to conduct a survey into awareness of dance to see how dance was fitting in to a child’s education. Demographics Between the 30th of September and 1st of October 2015 1,000 parents, 50:50 male and female, aged […]
31 Jan
Here is an anti-ranking, a look at what Japanese guys didn’t want to learn about girls’ schools, on the grounds of, presumably, shattering their fantasies. Demographics goo Rankings asked iBRIDGE’s Research Plus to conduct this survey, where between the 4th and 7th of December 2015 250 male members aged between 20 and 39 of their […]
20 Jan
@nifty took a look at pasta and spaghetti, but sadly did not ask the question I wanted to hear the answer to, “Do you slurp your pasta?”, a rather too frequent event here that puts me right off my food! Demographics Between the 25th of December 2015 and the 7th of January 2016 3,426 members […]
18 Jan
Rather appropriately for today, a day where snow, or according to the news I just watched, over-caution about snow, resulted in massive train delays all over the Tokyo area, the Japan Telework Association released a survey into working styles. Demographics Between the 25th and 29th of September 2015 39,929 members of the NTT Com Research […]
17 Jan
Although there are lots of articles out there telling people how to avoid looking like an ignorant foreigner in Japan, this is perhaps the first one telling people how to avoid looking like an out-of-touch and behind-the-times man. Specifically, the title was the words and actions that make people look like a Showa-era old guy, […]
11 Jan
Here’s an interesting topic that I’ve not looked at before, how people select a Buddhist shrine for their home. Demographics No specific demographics were given, but a survey was conducted on the 28th of December 2015 amongst people who had requested a coupon from E-Butsudan.com between the 1st of January and the 22nd of October […]
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