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What Japan Thinks

From kimono to keitai; research Japanese facts and figures through translated opinion polls and surveys.
20 Apr
Much like English, Japanese has imported the German word for the joy in the misfortunes of other, but this survey from goo Research used the internet slang for this, 「メシウマwww」, approximately “totes delish scoff LOL!”, to find out what tales of woe Japanese take pleasure from hearing. Demographics goo Rankings asked iBRIDGE’s Research Plus to […]
12 Apr
goo Ranking took a look at what things on web sites annoy people. Demographics goo Rankings asked iBRIDGE’s Research Plus to conduct this survey, where between the 10th and 12th of February 2015 500 members, 50:50 male and female, of their monitor group completed a private internet-based questionnaire. No further demographics were given. Most of […]
9 Apr
Here’s a survey, short but sweet (just like much of the subject matter), on women’s external appearance, conducted by SBS Tokyo, a beauty salon. Demographics Over the 17th and 19th of February 2015 300 men between the ages of 20 and 49 who had the experience of a beautiful woman crossing their path completed an […]
5 Apr
A very appropriate survey here, a look at what things at cherry blossom viewing annoy people. Demographics Between the 18th and 26th of March 2015, 385 members of the goo Ranking web site completed a web-based questionnaire. No demographics were provided. I took the photos with this article, from a river just five minutes walk […]
2 Apr
Although this survey was mainly an excuse for Zebra to promote their online neat handwriting lessons, this look at neat handwriting revealed a number of interesting statistics. Demographics At some point in time, Zerba conducted a survey amongst 600 parents of children in primary or secondary education. No further demographics or other details were offered. […]
31 Mar
Orbis, a cosmetics company, has recently released an acne care series of potions, thus commissioned a survey into acne care to coincide with the launch. Demographics Recently Orbis surveyed 500 women between the ages of 25 and 35 and in full-time employment; no further details were given on the demographics or the sample selection method, […]
30 Mar
goo Ranking recently published a look at what makes people think someone might be an otaku, a geek/nerd too interested in games or anime. Demographics goo Rankings asked iBRIDGE’s Research Plus to conduct this survey, where between the 10th and 12th of February 2015 500 members, 50:50 male and female, of their monitor group completed […]
28 Mar
Today is a rather ordinary survey, a regular look by NTT Com Research (ex-goo Research) into electronic cash, their fourth regular survey into this topic. Demographics Between the 11th and 17th of March 2015 1,065 members of the NTT Com Research monito group completed a private, internet-based questionnaire. 53.6% of the sample were male, 2.2% […]
22 Mar
This survey was conducted over six months ago, but only appeared this week, a look by goo Ranking at typical happenings at the net shopping site Rakuten. Demographics goo Rankings asked iBRIDGE’s Research Plus to conduct this survey, where between the 18th and 20th of August 2014 500 members, 50:50 male and female, of their […]
20 Mar
Whisky, specifically Scotch, is going through a bit of a mini-boom right now in Japan, with the widely-popular morning drama (daily, 15 minutes over breakfast) this year being about the first Japanese whisky distiller and his Scottish wife. Although the whisky company the story is based on is Suntory, it was Asahi that conducted this […]
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