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He has a pen. He has a heart.

It’s hard to believe that it’s been five whole years since people around the world went crazy for a one-minute song about a pen, a pineapple, an apple, and a pen. But as catchy a tune as it was, we all knew it was to be short-lived, perhaps no one better than Piko Taro himself.

▼ Juuuuust in case you forgot…

He certainly made the most of his time in the spotlight though, opening pop-up cafes, appearing on Sesame Street, and even attending the Grammys. However, a few months later everyone seemed to have had their fill of “Pen Pineapple Apple Pen” and moved on to the next big thing, which I think was fidget spinners if memory serves.

Piko Taro came out with some follow-up tracks which were just as bouncy and downright moving at times, but still failed to grip the world like “PPAP” had. This left Piko at a crossroads that few have to face, He could have just clung to the success of his one song and pick up a few bucks here and there when it gets sampled or if asked to provide some 2016 nostalgia to certain events.

But he choose a different route and parlayed his existing global fame into helping make a difference around the world. In 2017 Piko Taro was appointed a Sustainable Development Goals Ambassador for the Ministry of Foreign Affairs, tasked with promoting both at home and abroad the 17 goals laid out by the UN to be achieved by 2030, such as ensuring quality education, gender equality, and improving health and well-being.

It’s a position he still holds to this day and in April of 2020, as the COVID-19 pandemic was taking root, Piko Taro released “PPAP 2020” …continue reading