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Sony’s got what now?!

I always thought it’d be nice if someone could develop wearable air conditioning tech that’s a little more sophisticated than those working AC capsule toys we tried out a while back. So, imagine my surprise to find that Sony had already done it, and three years ago no less.

Reon Pocket is the name of this device which is now in its third generation. It’s a small unit designed to be pressed against the middle of your shoulders and deliver cool air right down your spine.

Image: Sony

The first Reon Pocket was made from a successful crowdfunding campaign in July of 2019, in which their target amount of 66 million yen (US$485,000) was hit in one week. Thanks to that success, Sony then put them out for retail the following year and moved 10,000 units in two days.

Despite the huge popularity in these limited releases, Sony has been pretty low key about the product so far. There’s a slew of videos featuring YouTubers trying out Reon Pockets, but no actual promotional videos from Sony themselves.

▼ Since all the review videos are in Japanese, here’s one of the more physically animated ones to give a more universal sense of how it works

Perhaps it’s because they feel the product still isn’t quite up to their notoriously high standards. Since 2019, they’ve been constantly making improvements which have so far resulted in the Reon Pocket 3, which came out earlier this year and features heightened cooling efficiency that’s 50 percent better than the previous model.

Sony has also picked up some tricks from smartphone development and applied them to this devices as well. Reon Pocket 3 is equipped with motion sensors to detects the wearer’s movement and provide cooling …continue reading