Taking a look back at four eras of the Print Club past.

Purikura (a contracted version of “Print Club”) sticker photos have been part of fashionable teens’ lifestyles in Japan since the mid ‘90s. Individual fashions have changed a lot over the past two-and-a-half decades, though, and in recent years simple purikura without a lot of added accoutrements have been in style.

However, there’s growing interest among today’s Japanese high school girls for the extravagant after-effects of stamps and squiggles that were popular in the earlier days, suggesting that we’re on the cusp of a comeback for the “Heisei purikura” style, Heisei being the Japanese Imperial calendar era that ran from 1989 to 2019. But with Print Club machines first appearing in 1995, there’s 24 years’ worth of Heisei purikura trends, so let’s take a look back at the subsets of purikura history with the help of four of our Japanese-language reporters who experienced them first-hand.

1. Original Heisei purikura era
(as remembered by Mariko Ohanabatake, now 38 years old)

“Purikura were still very new, and the most important thing was choosing a good digital frame/border. We spent a lot of time looking for machines with cool or cute frames that no one else had seen yet.”

Trendy purikura pose: Standard peace sign
Trendy words/phrases to add to your photos: your name, the date

2. Early-middle Heisei purikura era
(as remembered by Momo Momomura, 33 years old)

“Purikura booths that made your face look really white were popular. For digital after-effects adding a whole bunch of stamps, especially with rainbow colors, was the big trend. But then when I got into high school, people started saying that using too many pre-set stamps or backgrounds …continue reading


We all know white is cool and black is hot, but what about the colors in between?

Japan is, for the most part, a very safe country. There’s very little violent crime, and few aggressive or poisonous wild animals. There is, however, a potentially serious danger that it’s important to keep in mind at this time of year: heat stroke.

Summer is always hot and humid in Japan, and the last few days have been serious scorchers. Making the situation worse is that for most people living or traveling in Japan, any excursion outside involves plenty of walking, whether you’re making the whole trip to your destination on foot or hoofing it to the station to catch a train which you’ll later get off of before walking again to wherever it is you’re going.

So unless you can just stay inside with the A.C. blasting until mid-autumn, figuring out ways to mitigate the risk of heat exhaustion is critical, and that includes dressing appropriately. Researcher Toshiaki Ichinose, from Japan’s National Institute for Environmental Studies, conducted an experiment to see what color of clothing will keep your body the coolest in the summer sun. Now, it’s pretty common knowledge that white is the coolest and black the hottest, but unless you’re a mime odds are you don’t have an entirely black-and-white wardrobe, so what’s the order of the shades in between?

Before we get to the results, a quick refresher for everyone who’s forgotten junior high science class (or, for you precocious elementary schoolers who read SoraNews24, a sneak peak of what’s to come). We perceive objects as being different colors depending on what wavelengths of light they reflect and absorb. Objects we see as white reflect almost all wavelengths of light, and their heat energy along with them. On the other end of …continue reading