Twitter was launched in March 2006 and since its inception it has become increasingly popular over the last few years.

Part of its popularity has to do with how easy it is to use the app and how entertaining it is. It caters to everyone. Twitter is not just a place for the average Joe to tweet away and have fun, it is a platform used by brands and businesses all over the world. If you are a brand or business wanting to choose a platform you should definitely consider Twitter and here are a few reasons why:

Customer service

Twitter is a great place for customer service. The app allows you to engage with your customers, respond to their enquiries, respond to negative or positive feedback and gather the customer’s feelings about your product. You can also use Twitter to inform your customers about important things regarding your business such as sales and promotions that you might be having or new products and services that you might be launching. It is important however not to focus too much on selling a product when engaging with your customers.

Followers means customers

In today’s times, the more followers you have, the more customers you potentially have. Twitter has 330 million users worldwide and is most popular amongst millennials. Men between the ages of 25-34 are the largest demographic at 19% and 80% of twitter users are below the age of 50. By looking at these demographics, you can see who to target on Twitter and you can conclude that Twitter is an ideal place to be for your business because your audience is on there. You have a chance to find your ideal audience just by having the right strategy. You can decide on growing organically and build your brand with the help of the best Twitter features. But as the possibilities arise every day, you can speed up the process and buy Twitter followers through a well-established Twitter growth services such as Twesocial. Either way, you have to take advantage of Twitter because each user is a potential customer and there are millions of users.

Monitor competitors

Twitter is a great place to monitor your competitors because it is an open space. You can easily see what they are doing, what they are releasing and how they are using twitter. This gives you an advantage and twitter even allows you to monitor big brands to see what they are doing. This benefits you because you are able to adjust your strategy according to your competition and you can build a relationship with your customers and stay ahead of your competition who might not be tweeting strategically.

Brand awareness

You can also use twitter to build brand awareness. This means getting people familiar with your brand and what you have to offer. Brand awareness is important for marketing your business and it is a way to acquire customers, it also helps customers recall and recognize your business. There are ways in which you can build brand awareness and boost visibility on Twitter including:

• Creating lists and staying connected with the right people.
• Using hashtags
• Use influencers
• Engage with your followers (this will help you show up on non-followers feeds)
• Showcase brand personality
• Support causes that consumers support

Influencers

Every social media platform has influencers and Twitter is no different. An influencer is a prominent person on social media who has a large following and specializes in a specific niche. They create content that supports their niche and they often collaborate with brands and businesses in exchange for money or products or services. Influencers can help your businesses greatly because they have a large and loyal following so by being associated with influencers, you are able to reach their audience and that could in turn equal more followers and customers for your business because if their followers see them using your product or service, they are likely to also use your product or service which is the ultimate goal.

Choosing an influencer is easy. Simply research influencers in your niche and choose one that aligns with your audience and values.

At the end of the day Twitter is a great platform for your business to grow and gain customers. There is so much potential on this platform if you know how to utilize it to your advantage. Just remember: customer service, followers means customers, monitor competitors, brand awareness and use influencers. If you follow these guidelines and implement them with consistency, then you are sure to see success.