The new Kyoto Animation commercials will have you in tears in just 30 seconds -- Jul 14
KyoAni proves they’re still one of the best with these breathtaking beautiful commercials.

ommercials in Japan may have a reputation worldwide for being… unique, and with commercials like this one for an English school, we can’t deny Japan has its odd share of odd adverts. But recently, companies have been leaning more towards heartwarming ways to advertise their wares, and the latest commercials from Japanese animation and video game company Kyoto Animation will really tug at your heartstrings.

The first of the two commercials is called Meiji and features a young couple going about their daily lives, presumably in the Meiji period (1868-1912). The girl opens a book titled Denki Mokuroku (the name of a series produced by Kyoto Animation) and are immediately transported to the future, with buildings and technology springing up out of the ground. The final slogan ‘Kandou wo mirai he‘ (‘Extending our emotions towards the future’) is also the slogan for the upcoming KyoAni Music Festival taking place this November.

The second video is titled Imagination and shows the tale of another young couple, and what animation means to them. It starts with a young girl lying on the floor, surrounded by jewellery as her mother steps over her. A voiceover is heard, “I used to play make-believe a lot.” The young girl closes her eyes.

Both commercials are overflowing with themes of hope and joy, which is especially touching coming from a company that has been struck with such tragedy as Kyoto Animation has been. In fact, the two in-house commercials are the first of their kind since since the horrific arson attack two years ago, and Japanese fans were overjoyed to see KyoAni back to doing what they’re best at.