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Sumo: JSA targets overseas audience with English YouTube channel

Kyodo -- Aug 02
The Japan Sumo Association on Tuesday announced the launch of an official English-language YouTube channel aimed at drawing a wider international audience to the sport.

The "Sumo Prime Time" channel will feature videos about the ancient Japanese sport's history and culture, as well as tournament highlights.

Hiro Morita, a play-by-play commentator for broadcaster NHK, will present videos covering "some of the most interesting and exciting things about sumo," according to the channel.

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