Steve Aoki is Set to Join DraftKings as a Brand Ambassador for its Marketplace -- Nov 25
Steve Aoki, a producer, and a DJ, who has received two Grammy nominations, has agreed to serve as the official ambassador of DraftKings’ Marketplace brand, according to a press release released on September 9 by DraftKings Inc.

Steve Aoki’s Partnership with DraftKings

Aoki will assist DraftKings' Web3 initiatives, with a focus on the Reignmakers series, a fantasy sports series based on NFT products where users can amass a collection of cards that can then be used to participate in fantasy sports events. Aoki will work with the company to create and advertise exclusive DraftKings Marketplace digital collectibles. The convergence of sports, culture, and entertainment is the center of these digital collectibles, which reflect Aoki's interests.

Through its media channels and advertising campaigns, DraftKings is dedicated to honesty, justice, and dependability. The topic of responsible gaming is more relevant than ever due to the growing accessibility of sports betting and iGaming. The company takes every precaution to avoid problems related to gambling. DraftKings has created safeguards to uphold a responsible, secure, and trustworthy environment for online gaming.

Steve Aoki is well-known across the world for his impact on the music business and his connection with the NFT market, according to Matt Kalish, president and co-founder of DraftKings. Kalish expressed his delight about Aoki joining the DraftKings team. With him on board, DraftKings will have a new point of view for upcoming community-centered initiatives, and the business is excited to offer cutting-edge experiences to both its consumers and Steve's followers.

Aoki and DraftKings will work together to create NFT collections with features exclusive to DraftKings as part of their strategic partnership. Aoki's collections will also qualify DraftKings Marketplace buyers for exclusive rewards, such as invitations to VIP DraftKings events and passes to Aoki's concerts. Aoki expressed his excitement about collaborating with DraftKings to develop the fantasy sports industry's future.

Collectors will have access to exclusive Reignmakers Football tournaments with the Aoki 2022 All-Star Access Pass, allowing them to face off against other members of the community for the chance to win various prizes. Winners will be eligible for rewards, cash payouts, and special in-person experiences with Steve Aoki. Aoki Poker Night will reportedly be featured in the contest's final week, along with additional cash prizes for winners.

About Steve Aoki

Steve Aoki is an electronic musician and record producer who has amassed over 4 billion music streams to his name. The Dim Mak Records' founder and two-time Grammy nominee is one of the most in-demand musicians in the world. Aoki has been at the vanguard of the NFT industry as a devoted futurist and lifelong collector. The Dream Catcher series, which was his first NFT, brought him almost $4 million. Additionally, he co-created the first episodic series based on blockchain technology with Dominion X, worked with Sotheby's on the Contemporary Curated series, and, most recently, teamed up with a legend of the comic book world Todd McFarlane to develop OddKey, a marketplace for NFT products on the Solana blockchain that enables comic artists to publicly display and make money off their drawings.

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