Japan to pay more for iPhone 14

Sep 09, 2022 | News On Japan

Sep 09, 2022 (business-standard.com) - Buyers of the basic iPhone 14 in Japan - where the yen has slumped 24% since September - will pay 20% more than they did for the iPhone 13 when it was launched a year ago at 99,800 yen ($692.81).

Apple Inc on Wednesday kept prices for its latest iPhone stable in the United States, but raised prices in some Asian countries where currencies have dropped against the dollar in the past year.

Buyers of the basic iPhone 14 in Japan - where the yen has slumped 24% since September - will pay 20% more than they did for the iPhone 13 when it was launched a year ago at 99,800 yen ($692.81).

The iPhone 13 currently costs 107,800 yen in Japan. Earlier this year, Apple hiked the price of the model by nearly a fifth to 117,800 yen after the yen weakened.

The dollar's strength is the biggest risk to Apple's earnings, Credit Suisse analysts wrote in a note.

"Demand for Apple remains strong in the U.S. and Europe, while Japan is likely under pressure given recent price increases and limited subsidies," they said. ...continue reading

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