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How will AI transform marketing? The answer, according to leading marketer Kazuki Nishiguchi, lies not in marginal efficiency gains but in a dramatic restructuring of business itself, as AI agents move closer to consumers and potentially displace even dominant platforms such as Amazon.

Business leaders gathered at the 64th Kansai Business Seminar held at the Kyoto International Conference Center on February 5th and 6th to debate pressing issues facing the regional economy—including AI adoption, the legacy of the Osaka–Kansai Expo, and the use of foreign talent—offering a snapshot of where Kansai stands and where it may be headed.

Anthropic’s latest Claude rollout is reigniting a familiar fear across Silicon Valley: that AI “agents” will hollow out the software-as-a-service business by replacing subscription tools with a single model that can handle office workflows end to end.

Statistics show that over 12.41 million Japanese people use cryptocurrency. That’s about 15% of the country’s adult population.