King Is Back: Conor McGregor is the new 1xBet ambassador

Jul 04, 2026 | News On Japan

Some names change the game, and Conor McGregor is one of them.

1xBet announces a partnership with the first-ever UFC champion to hold titles in two weight classes simultaneously, a global sports superstar, and the man who forever changed the world of mixed martial arts.

Conor McGregor’s charisma, flamboyant persona, and spectacular fighting style have made the UFC a world-class promotion in the combat sports industry. The Irishman’s bouts against José Aldo, Nate Diaz, and Khabib Nurmagomedov have shown that title fights aren’t limited to five rounds in the Octagon. The excitement starts with the fight announcement, builds through the weigh-ins, face-offs, and press conferences, and peaks when the judges announce the result.

Conor McGregor turned a 25-minute sporting event into an ongoing spectacle, drawing millions of views and generating buzz long after the fight ended. His entrance into the Octagon went viral, and his signature spinning back kick became one of the most iconic moves in UFC history. As a result, total PPV sales for fights featuring the Irishman have surpassed 13.5 million, an all-time record for the combat sports industry.

The Notorious’s career wasn’t limited to winning UFC championship belts. He also made his boxing debut, facing the undefeated Floyd Mayweather. Conor McGregor has once again shown that he isn’t afraid of new challenges and is willing to go to any lengths in his quest to face the world’s elite athletes.

The partnership between 1xBet and the Irish fighter takes on special meaning ahead of UFC 329, which will be held on July 11. The main event of the tournament will be a rematch between Conor McGregor and Max Holloway, 13 years after their first fight. The upcoming bout is already being called the most anticipated event in the MMA world in recent years.

After a brief hiatus, Conor McGregor is returning to the big stage; he has something to say to his fans and a way to surprise his opponents in the Octagon, and this new partnership underscores the significance of this event.

All content regarding Conor McGregor's partnership with 1xBet Global is intended for an audience aged 18 and older, in accordance with the rules for viewing mixed martial arts competitions.

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