King Is Back: Conor McGregor is the new 1xBet ambassador

Jul 04, 2026 | News On Japan

Some names change the game, and Conor McGregor is one of them.

1xBet announces a partnership with the first-ever UFC champion to hold titles in two weight classes simultaneously, a global sports superstar, and the man who forever changed the world of mixed martial arts.

Conor McGregor’s charisma, flamboyant persona, and spectacular fighting style have made the UFC a world-class promotion in the combat sports industry. The Irishman’s bouts against José Aldo, Nate Diaz, and Khabib Nurmagomedov have shown that title fights aren’t limited to five rounds in the Octagon. The excitement starts with the fight announcement, builds through the weigh-ins, face-offs, and press conferences, and peaks when the judges announce the result.

Conor McGregor turned a 25-minute sporting event into an ongoing spectacle, drawing millions of views and generating buzz long after the fight ended. His entrance into the Octagon went viral, and his signature spinning back kick became one of the most iconic moves in UFC history. As a result, total PPV sales for fights featuring the Irishman have surpassed 13.5 million, an all-time record for the combat sports industry.

The Notorious’s career wasn’t limited to winning UFC championship belts. He also made his boxing debut, facing the undefeated Floyd Mayweather. Conor McGregor has once again shown that he isn’t afraid of new challenges and is willing to go to any lengths in his quest to face the world’s elite athletes.

The partnership between 1xBet and the Irish fighter takes on special meaning ahead of UFC 329, which will be held on July 11. The main event of the tournament will be a rematch between Conor McGregor and Max Holloway, 13 years after their first fight. The upcoming bout is already being called the most anticipated event in the MMA world in recent years.

After a brief hiatus, Conor McGregor is returning to the big stage; he has something to say to his fans and a way to surprise his opponents in the Octagon, and this new partnership underscores the significance of this event.

All content regarding Conor McGregor's partnership with 1xBet Global is intended for an audience aged 18 and older, in accordance with the rules for viewing mixed martial arts competitions.

Typhoon No. 12 Brings High Waves to Okinawa Before China Landfall

Typhoon No. 12 (Noul) is strengthening over the South China Sea and is forecast to make landfall in southern China on Sunday, July 26, while swells generated by the storm bring high waves to Okinawa's Sakishima Islands.

Japan Life Expectancy Rises for Both Men and Women

Average life expectancy in Japan rose for both men and women last year for the first time in two years, with Japanese women retaining the world's top ranking for the 41st consecutive year.

'White Taxis' Rampant at Kansai Airport

A 37-year-old Chinese woman has been arrested and referred to prosecutors on suspicion of operating an unlicensed taxi service that transported travelers from Kansai International Airport to a hotel in Kyoto.

JAXA Conducts Epsilon S Engine Firing Test

The Japan Aerospace Exploration Agency conducted a ground firing test of the second-stage engine for its Epsilon S small solid-fuel rocket at the Tanegashima Space Center in Kagoshima Prefecture on July 23.

Why Kuwana Reached a Record 40.6 Degrees

Kuwana in Mie Prefecture recorded 40.6 degrees Celsius, the highest temperature anywhere in Japan this year, as a powerful high-pressure system and hot downslope winds combined to produce dangerous heat across a wide area.

MEDIA CHANNELS

MORE Sports NEWS

Inoue and Nasukawa Promise Fireworks in Tokyo Rematch

World Boxing Council bantamweight champion Takuma Inoue will face top-ranked challenger and former kickboxing star Tenshin Nasukawa in a highly anticipated rematch at Toyota Arena Tokyo on September 27, organizers announced on July 23.

Japan Grand Slam Champ Arrested in Romance Scam

Former professional tennis player Rika Hiraki, who won the mixed doubles title at the 1997 French Open, has been arrested on suspicion of involvement in a romance scam.

Giant Pickleball Center Opens in Japan

Japan's largest pickleball facility has opened in Higashiizu, Shizuoka Prefecture, with 20 courts available by reservation as the town seeks to establish itself as a leading destination for the fast-growing sport.

Tourists Pack Asakusa Sumo Stable

Foreign tourists are filling an interactive sumo show venue in Tokyo’s Asakusa district, where former wrestlers introduce the basics, rules and history of the sport in English as Japan’s traditional pastime enjoys growing popularity at home and abroad.

Koshien Rivals Rally in High School Baseball Thriller

Waseda Jitsugyo held off a ninth-inning rally by Hachioji to win a first-round showdown between two schools with Koshien experience in the West Tokyo high school baseball tournament on July 10.

Japan Coach Says Day Will Come When National Team Wins World Cup

Japan national soccer team coach Hajime Moriyasu, captain Ko Itakura of Ajax, Daizen Maeda of Celtic, Yukinari Sugawara of Bremen and Japan Football Association President Tsuneyasu Miyamoto visited Education, Culture, Sports, Science and Technology Minister Yohei Matsumoto on July 8 following Japan's campaign at the FIFA World Cup hosted by the United States, Canada and Mexico.

Ohtani Becomes First Japanese Player to Hit 300 MLB Homers

Shohei Ohtani of the Los Angeles Dodgers became the first Japanese player to reach 300 career home runs in Major League Baseball, hitting a solo shot in the first inning against the Colorado Rockies in Los Angeles on July 7.

210 Million Yen Colt Shonan Galleon Wins in Record Debut at Hakodate

Shonan Galleon, a 210 million yen colt by Flightline, made a striking debut at Hakodate Racecourse on Sunday, July 5, winning the fifth race over 1,800 meters on turf in record time for a 2-year-old on the course.

< 2 3 4 5 >