Mizuno Makes Full-Scale Entry into Esports Market

TOKYO, May 03 (News On Japan) - Mizuno has made a full-scale entry into the esports market, unveiling gaming controllers and chairs that draw on its expertise in sports equipment, as the company seeks to establish a new source of revenue in the rapidly growing sector.

The announcement came as “EVO Japan 2026,” one of the country’s largest fighting game tournaments, opened on May 1st at Tokyo Big Sight in Koto Ward, Tokyo, with booths from game-related manufacturers filling the venue, while Mizuno drew attention with its first-ever exhibition at the event.

The company determined that its accumulated know-how could be applied to esports, where players compete in video games while seated for long periods, operating controllers with their hands and fingers, leading it to develop gaming chairs and controllers using its proprietary technologies. By leveraging its strengths in ergonomics and physical performance, Mizuno aims to carve out a presence in the esports industry and cultivate it as a new pillar of growth.

Source: 産経ニュース

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