News On Japan

PUMA Launches New Brand Campaign Video 'Unstoppable, Break Through'

TOKYO - PUMA has released a new brand campaign video titled "Unstoppable, Break Through," showcasing a lineup of top Japanese athletes who are under contract with the brand and excel in their respective sports.

The movie features Kaoru Mitoma, Hakim Sani Brown, Wataru Endo, Shinnosuke Higuchi, and Erika Kikuchi, each a prominent figure in their sport.

The video presents these athletes in action, embodying the spirit of PUMA's brand message: to never stop and to break through limits. The dynamic visuals and inspiring narrative are designed to resonate with viewers and fans, emphasizing the determination and excellence of these athletes.

As PUMA continues to support and collaborate with athletes across various sports, this campaign reflects the brand's commitment to excellence and its role in enhancing athletic performance through innovation and support.

The video has already garnered attention on social media, with fans expressing their admiration for the featured athletes and the powerful message of the campaign. It is expected to not only increase the visibility of PUMA's brand ambassadors but also to inspire viewers to pursue their own goals with unwavering determination.

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Japan’s World Cup campaign ended in the cruelest possible fashion on June 29, as Gabriel Martinelli scored in the fifth minute of stoppage time to give Brazil a 2-1 victory over the Samurai Blue in their knockout match in Houston. Japan had led in the first half and were still level at 1-1 in the final moments, but Martinelli’s late strike sent Brazil into the Round of 16 and eliminated Japan from the tournament.

Strong earthquakes have continued to shake parts of Japan in recent weeks, with 11 temblors measuring lower 5 or above on the Japanese seismic intensity scale recorded across the country since April 2026.

A Kintetsu Railway train derailed inside Kyoto Station on the morning of June 29, forcing partial suspensions on the Kintetsu Kyoto Line for the rest of the day and causing long delays that hit commuters, students and tourists.

A section of stone wall at Hikone Castle, one of Japan’s few surviving original Edo-period castles and a National Treasure whose main keep remains intact more than 400 years after its construction, collapsed after heavy rain caused by Typhoons No. 7 and No. 8, Hikone city officials said.

Japan advanced to the knockout stage of the World Cup after a 1-1 draw with Sweden on June 25, finishing second in Group F and setting up a Round of 32 clash with Brazil in Houston.

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The Asian Games, opening on September 19, will be held without a traditional athletes village, with organizers instead planning to accommodate athletes and officials in container-style housing, a cruise ship and hotels across Nagoya and surrounding prefectures.

Japan advanced to the knockout stage of the World Cup after a 1-1 draw with Sweden on June 25, finishing second in Group F and setting up a Round of 32 clash with Brazil in Houston.

Japan will face Brazil in the Round of 32 at Houston Stadium at 2:00 a.m. Japan time on June 30, with Hajime Moriyasu’s side seeking the first knockout-stage victory in the country’s World Cup history against the five-time champions and one of the tournament’s most dangerous attacking teams.

In 2006, these teams met for the first time at the world’s biggest football tournament. Back then, you could bet on Brazil to win at odds of 1.28 and hardly worry about the outcome.

Japan delivered their strongest performance of the World Cup so far with a 4-0 victory over Tunisia in Monterrey on June 21, moving to four points in Group F and putting themselves in a strong position to reach the knockout stage ahead of their final group match against Sweden.

Japan's national soccer team arrived in Monterrey, Mexico, after holding a mostly closed training session near Nashville, Tennessee, on June 18 as it prepares for a key Group F match against Tunisia on June 20 local time, or June 21 in Japan, at Monterrey Stadium.

Japan's national team continued preparations on June 17 for its World Cup Group F match against Tunisia, holding a largely closed training session near Nashville, Tennessee, ahead of the June 20 fixture, which will be played on June 21 Japan time.

When Japan faces Tunisia at AT&T Stadium in Arlington, Texas, at 1 p.m. local time on June 20 (3 a.m. Japan time on June 21), the Samurai Blue will have an opportunity to take a major step toward the knockout stage of the 2026 FIFA World Cup.