Feb 17, 2026 (News On Japan) - We often hear the question: who does 1xBet sponsor? In this article, we’re going to talk about the mutually beneficial partnership between this global betting brand and FC Barcelona, one of the best football clubs in the world.
Professional achievements
1xBet has been FC Barcelona’s official betting partner since 2019. Over this time, the Blaugranas have won La Liga three times, Copa del Rey twice, and Supercopa de España three times. It should be noted that the brand also supports other FC Barcelona teams: the women’s football, basketball, futsal, handball and roller hockey teams.
Last season, FC Barcelona won all domestic trophies and came close to a treble, falling just short of the Champions League final. The team’s play is defined by the club’s youth academy graduates: Lamine Yamal, Fermín López, Pau Cubarsí, Alejandro Balde, Dani Olmo, Gavi and others. This allowed the club to strengthen its identity and philosophy.
The 1xBet brand shares common values with FC Barcelona – professionalism, the desire to be the best in its field, and the drive for continuous development. During its partnership with the club, the company has significantly increased its audience – more than 3 million fans visit the platform every month. The club and the betting brand will continue to work on joint projects to keep delighting football fans around the world.
1xBet helps fans connect with their idols
The betting company regularly holds joint promos with Barcelona. The promos’ format is built around club team matches. Predictions for games, accumulating promo tickets, participating in regular draws – all this enhances the viewing experience for fans during their favorite team’s matches. This approach highlights the main advantage of promos – they add excitement to watching matches and helps fans feel more engaged and connected to the club.
The joint promos by 1xBet and FC Barcelona are distinguished by their attention to detail, respect for the audience, and desire to make interaction with football more vivid and interesting.
Interaction at specialized exhibitions
1xBet takes an active part in industry exhibitions, where it shares its experience and discusses the development of the industry. The brand often invites former FC Barcelona players to such events. For example, Luis García was a guest in the company’s booth at the SiGMA Central Europe 2025. The famous footballer’s presence caused a real sensation and attracted many visitors.
Follow the news on the 1xBet online and FC Barcelona official pages to stay up to date with important developments and stay updated on exclusive football-related content!
