News On Japan

Bear Safety Poster Attacked for Being Too Cute

Akita, Jul 06 (News On Japan) - A bear poster created by Akita Prefecture, Japan's northern prefecture that had the highest number of human casualties in 2023, is causing a stir for being 'too cute.'

The controversy began during the Akita Prefectural Assembly on July 3. A legislator pointed out that the poster’s cuteness failed to convey the danger of bears.

The contentious poster features four different illustrations of cute bears.

One illustration, calling for people to take their trash home from the forest, depicts a bear drooling with a 'gluttonous bear' theme. Another shows the bear sitting in a puppy-like pose.

These illustrations were created by a prefectural employee.

Akita Prefecture has witnessed fatal bear attacks.

Bears frequently appear in urban areas as well.

In 2024 alone, there have been over 500 reported bear sightings.

So far, six people have been attacked, with the number of incidents rising at a record pace.

Regarding the poster issue, residents have expressed varied opinions: 'It's cute. Was it drawn by an employee? It's well-done!', 'Anyone can understand it. The face doesn’t matter; it’s the “Bear Warning” that counts', and 'It doesn’t feel dangerous, just cute. Maybe it’s okay to use a cute image to highlight the danger.'

The debate over the overly cute bear illustrations continues.

These illustrations appear in brochures for Asiatic black bear measures. They feature bears opening their mouths to scare people and bears with gentle smiles.

What kind of illustration would effectively serve as a warning?

People on the street suggest, 'It’s too cute, maybe a scarier bear illustration would make people recognize the danger and be cautious', and 'It looks like a dog. Using illustrations of fangs or making the posters scarier would be better.'

Akita Governor Norihisa Satake pointed out that a particular aspect of the illustrated bears is too cute.

Akita Governor Norihisa Satake: 'If anything, the eyes do seem a bit too cute. When we make the next posters, we need to consider each case carefully.'

35,000 copies of the controversial posters have been printed and distributed to prefectural and municipal offices.

There are plans to review and possibly revise the illustrations on the posters.

Source: FNN

News On Japan
POPULAR NEWS

Prime Minister Ishiba has instructed relevant ministers to draft economic measures focused on addressing rising prices, strengthening growth, and ensuring safety and security.

A man who was placed on the public wanted list Thursday is suspected of playing a key role in a series of robberies in Tokyo and Saitama.

The prestigious American magazine 'TIME' has selected actress Anna Sawai as one of this year’s '100 Next.'

Osaka City has handed over land for the Integrated Resort (IR) project, which will include a casino, after signing a contract to lease the land to the developer for 35 years at a monthly rent of 2.1 billion yen.

Japan's Ministry of Internal Affairs and Communications is set to introduce new mobile phone numbers starting with '060,' possibly as early as December, marking the first addition of a new number in 11 years.

MEDIA CHANNELS
         

MORE Society NEWS

The first court hearing was held for a 53-year-old woman accused of throwing raw eggs at her neighbor's house in Kawabe, Gifu.

A veteran zookeeper at Tennoji Zoo in Osaka has been caught allegedly stealing animal feed that was stored in the kitchen, following the mysterious disappearance of apples, oranges, and other foods.

It has been 18 years since Princess Nori made the stunning decision to renounce her royal status and leave the Imperial family behind, a bold move that sent shockwaves through the country and sparked a fierce debate about the role of tradition and modernity in Japanese society. (The Ultimate Expedition)

A new method of romance scamming, where money is extracted through sweet talk, is leaving hapless victims with a bitter taste.

Two sisters in the Philippines who were separated from their Japanese father during World War II and recently had their Japanese citizenship restored expressed their joy, telling TV Asahi, ‘We want to visit our father’s hometown, Okinawa.’

A violent home invasion occurred in a quiet neighborhood near Tokyo's Nishi-Kokubunji Station early Monday morning. A female resident, awakened by noises at her front door, encountered two men, who struck her with a hammer and bound her with adhesive tape.

Illustrator and satirical artist Shōji Yamatō passed away on Monday morning due to natural causes. He was 87 years old. In his renowned column for the Weekly Asahi, which started in 1976, he became famous for his distinctive caricatures of politicians and public figures, gaining popularity through his sharp social satire.

In the trial of Mai Watanabe, also known as 'Sugar Baby Riri' or 'Itadakijoshi Riri-chan,' the Nagoya High Court has handed the defendant a sentence of 8 years and 6 months in prison, six months less than the initial trial's verdict, along with a fine.