Bear Safety Poster Attacked for Being Too Cute

Jul 06, 2024 | News On Japan

Akita, Jul 06, 2024 (News On Japan) - A bear poster created by Akita Prefecture, Japan's northern prefecture that had the highest number of human casualties in 2023, is causing a stir for being 'too cute.'

The controversy began during the Akita Prefectural Assembly on July 3. A legislator pointed out that the poster’s cuteness failed to convey the danger of bears.

The contentious poster features four different illustrations of cute bears.

One illustration, calling for people to take their trash home from the forest, depicts a bear drooling with a 'gluttonous bear' theme. Another shows the bear sitting in a puppy-like pose.

These illustrations were created by a prefectural employee.

Akita Prefecture has witnessed fatal bear attacks.

Bears frequently appear in urban areas as well.

In 2024 alone, there have been over 500 reported bear sightings.

So far, six people have been attacked, with the number of incidents rising at a record pace.

Regarding the poster issue, residents have expressed varied opinions: 'It's cute. Was it drawn by an employee? It's well-done!', 'Anyone can understand it. The face doesn’t matter; it’s the “Bear Warning” that counts', and 'It doesn’t feel dangerous, just cute. Maybe it’s okay to use a cute image to highlight the danger.'

The debate over the overly cute bear illustrations continues.

These illustrations appear in brochures for Asiatic black bear measures. They feature bears opening their mouths to scare people and bears with gentle smiles.

What kind of illustration would effectively serve as a warning?

People on the street suggest, 'It’s too cute, maybe a scarier bear illustration would make people recognize the danger and be cautious', and 'It looks like a dog. Using illustrations of fangs or making the posters scarier would be better.'

Akita Governor Norihisa Satake pointed out that a particular aspect of the illustrated bears is too cute.

Akita Governor Norihisa Satake: 'If anything, the eyes do seem a bit too cute. When we make the next posters, we need to consider each case carefully.'

35,000 copies of the controversial posters have been printed and distributed to prefectural and municipal offices.

There are plans to review and possibly revise the illustrations on the posters.

Source: FNN

Record Rain Triggers Level 5 Warning in Fukui

Record rainfall caused 19 rivers to overflow across Fukui Prefecture, flooding roads and homes, triggering landslides and temporarily forcing authorities to issue the highest-level heavy rain emergency warning from early Sunday morning.

Drones Deliver Supplies to Residents Cut Off by Landslide

Drones were used to deliver food and daily necessities to an isolated mountain community in Himi City, Toyama Prefecture, on August 30 after torrential rain triggered a landslide that cut off road access, while volunteers continued flood recovery work in neighboring Ishikawa Prefecture.

Typhoon No. 23 Overtakes No. 22 East of Japan as Both Head North

Two typhoons east of Japan were moving northward on August 30, with Typhoon No. 23 (Banlan) overtaking Typhoon No. 22 (Artau), although neither storm is expected to have a direct impact on Japan.

Nine-Minute Drone Video Shows Scale of Aeon Mall Damage

A 9-minute, 13-second drone video filmed inside Aeon Mall Kumamoto two days after the deadly explosion has provided a detailed view of the destruction, showing collapsed ceilings, heavy dust and widespread damage that may have affected between one-third and nearly half of the shopping center.

Conditions Ease as Typhoon No. 18 Passes Okinawa

Strong Typhoon No. 18 was moving northwest through the East China Sea on the night of August 26, gradually pulling away from Okinawa and the Amami Islands as lingering rain, strong winds and high waves were expected to ease. As of 9 p.m. on August 26, the typhoon was over waters north-northwest of Kume Island and moving northwest.

MEDIA CHANNELS

MORE Society NEWS

Three Students Swept Out to Sea in Kagoshima

Three teenage boys who went missing after being swept offshore from the coast of Ichikikushikino, Kagoshima Prefecture, on August 28 were found in the sea near the scene on August 29 and confirmed dead.

Foreign Cyclist Suffers Broken Shoulder in Shiga Hit-and-Run

A foreign man in his 30s suffered serious injuries after being struck by a car while riding a bicycle in Higashiomi, Shiga Prefecture, early on August 29, with police investigating the incident as a hit-and-run.

Bread Dumping Mystery Takes a Twist

A fake video apparently created with generative AI showing a large bear eating piles of sliced bread has spread on social media following a series of illegal bread dumping incidents in Tottori Prefecture, prompting the prefectural government to warn that misinformation could cause economic harm.

Teens Arrested for Spraying Fire Extinguishers at Police Station

Three youths, including a high school student and a junior high school student, have been arrested on suspicion of obstructing police duties after allegedly stealing fire extinguishers and spraying them toward a police station in Kasugai, Aichi Prefecture.

Avant-Garde Artist Yayoi Kusama Dies at 97

Yayoi Kusama, the Japanese avant-garde artist whose obsessive dots, nets, pumpkins and mirrored rooms grew from intensely personal visions into some of the most recognizable images in contemporary art, died at a hospital in Tokyo on August 14, 2026, at the age of 97. Her death was announced on August 27 by companies representing the artist, which said she continued painting until her final days.

Bus Driver Crashes While Shooing Away Mosquito

A Toei bus crashed into a traffic signal in Tokyo's Edogawa Ward on the morning of August 26 after the driver lost control of the steering wheel while trying to shoo away a mosquito, leaving two male passengers injured.

Don't Touch Paramedics' Shoes! Kanazawa Warns

Kanazawa's fire department is asking residents not to straighten or rearrange shoes removed by paramedics during emergency calls, warning that the well-intentioned gesture can delay the transport of patients by around 30 seconds and potentially interfere with medical care.

Luxury Watch Theft Carried Out in 10 Seconds

Two men who stole four luxury watches worth a combined 200 million yen from a store at Tokyo's Nakano Broadway may have carefully planned the 10-second theft, with one suspect renting an electric kick scooter shortly before the crime and investigators examining whether the other man's escape on foot was intended as a decoy.

< 2 3 4 5 >