May 18, 2025 (News On Japan) - In Paris, a new Japanese twist on a French classic is attracting widespread attention. A dessert combining matcha, crème brûlée, and crepes has become a viral hit, largely fueled by social media buzz.
One of the driving forces behind the creation is a 23-year-old man from Hyogo Prefecture.
While crème brûlée has become a familiar dessert in Japan, its return to France in a transformed form has sparked renewed interest. The new version layers matcha-flavored custard with a caramelized sugar crust, all wrapped in a crepe. The result is a visually striking and texturally rich sweet that blends tradition with innovation.
The concept was developed with a focus on introducing a novel flavor experience while remaining accessible to local tastes. Its popularity has grown rapidly through platforms like Instagram and TikTok, where videos of the dessert’s crisp surface being cracked open have drawn millions of views.
The young entrepreneur behind the dessert believes the key to success lies in this fusion of cultures—presenting something familiar yet refreshingly different. As long lines continue to form outside the shop, the dessert’s rising appeal suggests a strong future for this cross-cultural culinary experiment.
Source: KTV NEWS
