Aeon Unveils 2026 New Year Osechi

Aug 01, 2025 | News On Japan

TOKYO - Aeon has announced its 2026 New Year osechi offerings on July 31st, with reservations beginning on August 1st. Among the lineup is its most popular product, the "Kyoen" osechi, which maintains its price while expanding to a record 75 items under the Topvalu brand. The assortment includes a colorful mix of Japanese, Western, and Chinese dishes designed to appeal to all age groups.

To address rising prices, one version of the osechi will come in a smaller box to reduce shipping costs. Although the volume is slightly reduced, some ingredients have been upgraded to improve overall quality.

Aeon's osechi reservations from August 1st to September 1st, 2024, have already tripled compared to the same period the previous year. With a diverse lineup of products, the company projects sales to reach 1.15 times those of 2024.

Source: テレ東BIZ

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