1,000°C vs Slime: Viral Science Clip Surpasses 300 Million Views

OSAKA, Sep 12 (News On Japan) - Osaka Senshoku Kikai, a small manufacturer in Osaka, has drawn global attention after posting an experiment video showing a red-hot iron ball placed on slime and other materials.

Seeking to raise the company’s profile after moving from an unrelated industry, President Yamamoto turned to social media and began uploading to YouTube. Despite initial opposition from employees, the videos have racked up more than 300 million cumulative views.

While awareness has surged, Yamamoto worries the exposure has outpaced understanding of the firm’s core business. At the Expo in Osaka, the company will concentrate on product demonstrations, aiming to communicate the technology behind its “expander roll,” used in the production of toilet paper and other goods. By explaining its manufacturing know-how directly, the company hopes to broaden appreciation for the appeal of Japan’s manufacturing sector.

Source: Television OSAKA NEWS

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