'Yellow Uniqlo' Offers UV Protection

TOKYO, Mar 16 (News On Japan) - Uniqlo, a subsidiary of Fast Retailing, began rolling out “Yellow Uniqlo” stores on March 16th at seven locations inside JR Ikebukuro Station, Kyoto Station, and Narita Airport, featuring bright yellow exteriors designed to evoke the sun and draw attention to products aimed at protecting customers from ultraviolet rays.

Inside the stores, Uniqlo has expanded its lineup of UV protection items, including parkas, sunglasses, and parasols, targeting travelers and commuters using nearby transportation hubs.

Five of the seven stores have also installed UV index displays that show the day’s ultraviolet intensity on a five-level scale, allowing customers to quickly gauge how strong the sunlight is before heading outdoors and whether additional sun protection may be necessary.

Source: テレ東BIZ

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