How to Find Trending Hashtags on Instagram in 2023 -- Oct 29

Picture this: You've posted the most amazing photo or video on Instagram and are convinced it will break the internet. However, it's not getting the amount of engagements you had imagined.

Did you know that adding specific keywords after "
#" (the hashtag symbol) might be just the trick to get your Instagram to post the exposure it needs? Hashtags are a powerful tool for Instagram growth. Discovering and strategically using trending and relevant hashtags can help your content reach your target audience, get new followers, and encourage organic engagement.

But how do you get these relevant and niche hashtags? That's precisely what we'll delve into in this article. We're about to show you the ropes on how to find trending hashtags on Instagram, and we've even compiled a list of the top trending hashtags to kickstart your journey.

So fasten your seatbelt; it's time to elevate your Instagram hashtag strategy to a new level.

How to Find Trending Hashtags on Instagram — 6 Effective Ways

Before we dive into the complexities, we are hoping you have a good internet connection. In case you do not have a reliable internet connection, you can always look for an affordable and fast internet connection just like Optimum Internet.

Now that your internet connection is all sorted, let's dive into the details.

Instagram hashtags are crucial for exposing and discovering your Instagram stories, posts, and reels. So, as an Instagram user who wants to grow their accounts, you need to know how to find the right hashtags for your posts effectively.

Here are six proven and effective ways to find trending IG hashtags:

1. Use a Hashtag Generator

IG hashtag generators are tools that use artificial intelligence to help you discover relevant and popular hashtags for your posts on Instagram. Using an average Instagram hashtag generator is pretty easy.

Usually, you'll have to enter the topic of your post in the tool. For example, if you're posting about your traveling adventures, you could enter keywords like "travel" or "adventure". When you click enter or generate, the tool will suggest the current trending and popular hashtags relevant to your post. Then, you can copy and paste the hashtags into your Instagram captions or comments.

Even though these generators are efficient tools for generating popular and related hashtags, you should use your judgment when selecting hashtags. You must learn to strike a balance between using trending hashtags and niche-specific hashtags that cater to your content.

2. Use the Instagram Search Bar Tool

The Instagram search tool is another straightforward method of finding trending hashtags. This method requires Instagram users to manually search for hashtags related to their brand or posts. It's highly effective because it provides real-time results and insights into the top Instagram hashtags currently popular and trending. Here's how you can use the Instagram search tool:

Step 1: Open the Instagram app on your mobile device

Step 2: Access the search menu by tapping the magnifying glass icon at the bottom of the screen

Step 3: Enter a keyword or phrase related to your niche or posts in the search bar. For example, if you have a fitness brand, enter "fitness" and hit the search icon

Step 4: Tap on "Tags" at the top of the screen to see all the hashtags trending for that particular post or niche

Step 5: Tap on a particular hashtag to see all the posts tagged with the specific hashtag

Step 6: Explore the posts to see if they are similar to your content. You can also tap on "Recent" above the posts on this page to get a sense of trending content

Step 7: Select the hashtag that is relevant to your posts and write it down

Finally, you can review the hashtags you wrote down and choose the ones relevant to your post.

3. Get Ideas from Your Community Hashtags

Getting hashtag ideas from your community on Instagram is one of the most effective ways of getting the best hashtags that help your post gain traction. This is because you'll mostly find hashtags related to your niche and niche-specific hashtags known to yield the most results. Note, however, that not all these types of hashtags are effective or popular.

Finding trending hashtags in your community requires a little effort. Firstly, you'll have to find the popular posts in your community and check out the hashtags tagged in those posts. Then, look for patterns among the content that receives the most engagement and leverage these patterns. You may also notice similar hashtags being used. Take advantage of those as well.

You may also look at some of the posts of specific Instagram influencers in your niche and get ideas from the hashtags they're using on their posts, and then use the same hashtags to gain visibility on your posts.

4. Employ a Social Listening Tool

A social listening tool is a tool that monitors topics and keywords used on social media platforms like Instagram. They are valuable for tracking and identifying Instagram trending hashtags.

Follow these simple steps to find trending hashtags using a social listening tool:

Step 1: Choose a reputable tool that can provide Instagram hashtags

Step 2: Configure the tool to track hashtags related to your brand or niche

Step 3: Review the analytics and reports provided by the tool

Step 4: Write out the top trending and relevant hashtags

Some social listening tools suggest Instagram trending hashtags based on your post and the caption. You'll have to upload the image to the tool and input your caption to use these tools. It suggests some of the top hashtags relevant to that post. But remember always to do a second check on the suggested hashtag and use your judgment to add hashtags suitable for the post.

5. Check Out Instagram's Explore Page

The Explore Page on Instagram is a feature that showcases popular content on the platform based on your numerous Instagram views and likes for particular posts, your interests, and your preferences. Instagram algorithm pushes the type of content you've interacted with in the past to your explore page. This makes everyone's explore page different.

You might be wondering how this helps you find trending Instagram hashtags.

On the explore page, you can see viral and popular posts of influencers and creators in your niche and any trending hashtag they use in their posts. Then, you can write them down and use the same hashtag on any relevant post.

6. Find Online Resources with Hashtag Lists

Many websites offer curated lists of trending hashtags, often categorized by niche and industry. This method may have limitations as it does not provide real-time updates on trending hashtags. In addition, you may not be able to verify if the sites are trustworthy.

Suppose you choose to use this method to find popular Instagram hashtags. In that case, we've covered you with a dedicated section featuring an up-to-date list of trending hashtags for 2023 across different industries.

50 Top Trending Instagram Hashtags in 2023

Here's a list of some of the most popular Instagram hashtags for your Instagram posts:

Trending Fitness Hashtag


Trending Fashion Hashtag


Trending Travel Hashtags


Top Photography Hashtags


Trending B2B & Digital Marketing Hashtags



How Do I Find Trending Hashtags on Instagram?

You can find trending hashtags on Instagram by using social listening tools, searching on Instagram, exploring websites with hashtag lists, using Instagram tag generators, and employing relevant community campaign hashtags.

What Hashtags Should I Use for My Instagram Posts?

Use hashtags that are popular and specific to your niche to get the best results. For example, if you post a picture or video about fashion, you can use trending hashtags such as "
#fashionista" and "

What Is the Best Way to Discover Trending Instagram Hashtags?

The best way to find hashtags on Instagram is by searching on Instagram using the search bar tool. This method is effective because it gives you real-time updates of trending Instagram hashtags every time. Other methods include using social listening tools and hashtag generators.

Can I Make My Own Hashtags Trend on Instagram?

Yes, you can make your own branded hashtags and get them to trend on Instagram. To get your branded hashtag trending on the platform, create a unique and simple hashtag, then run contests to encourage your audience to use it. You may also collaborate with influencers in your niche to get a wider audience.

How Many Hashtags Should I Include in My Posts?

Instagram lets you use up to 30 hashtags on your posts. But it's common practice to avoid using too many hashtags. Rather, stick to a few hashtags that are trending, relevant, and specific to your post or brand.