Softbank ordered to take corrective steps after running misleading ads for Apple Watches

Jul 28, 2017 | News On Japan

Jul 28, 2017 (Japan Times) - The Consumer Affairs Agency ordered Softbank Group Corp. on Thursday to take preventive measures after it ran dishonest online advertisements for Apple Watch smartwatches in violation of the law against misleading representation.

The ads suggested that Apple Watch would be available at the company's shops, although some 40 of them lacked inventories.

According to the agency, Softbank said on its website last November that it would sell first-generation Apple Watch models for a steep discount of Â¥11,111 at 485 Softbank shops in a sales campaign in that month.

But almost all the shops had no stock of more than 50 percent of 86 products advertised in the campaign.

Source: ANNnewsCH

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