Society

Burger battle in Japan

Apr 27 (NHK) - Japan's fast food sector is set to get more competitive with the arrival of another player from the US. Fatburger is the latest in a line of foreign chains aiming to take a bite out of the market.

Staff offered a look inside their first Japanese diner which opens in Shibuya, Tokyo, on Saturday.

The Fatburger line-up is slightly more expensive than most fast food here in Japan.

Officials are hoping to attract an older crowd of customers. They're aiming to have 10 outlets in Japan within the next 3 years.

The opening follows the arrival of other US hamburger chains such as Shake Shack and Umami Burger.

The increased competition is causing some Japanese restaurants to amend their low-price policy in an effort to expand their clientele.

McDonald's Japan launched a dinner option that allows customers to double the volume of beef for an extra 90 cents.

The Freshness Burger chain, which operates 170 outlets, recently started selling freshly baked buns.

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