News On Japan

Foreign Tourists Flock to Japan's Hidden Gems

CHIBA, Jul 26 (News On Japan) - In Japan, foreign tourists are flocking to unexpected locations, with some spots reporting that 90% of their visitors are from overseas. A closer look reveals why these places, often unnoticed by locals, are drawing such attention.

Today's investigation delves into hidden gems in Japan that are gaining popularity among foreign tourists. The charm of these locations often escapes the notice of Japanese citizens.

One such example is Katori in Chiba, where foreign tourists have become a common sight. This trend began about 10 years ago, and now locals feel the increase in foreign presence. The reason behind this surge lies in the recommendations provided at roadside stations, which are popular for their local advice.

Another notable hotspot is a tire shop in Kanagawa Prefecture, where over 80% of the visitors are foreign tourists. This unlikely attraction is famous for its retro vending machines, which the shop owner has collected and repaired. This unique feature has made the shop a viral sensation on social media platforms.

Japan now sees over 3 million foreign tourists per month. Among them are visitors like Ahmad from the UAE, who has visited Japan 30 times, and Swiss tourists who enjoy exploring off-the-beaten-path locations.

A prime example is the historic town of Sawara in Chiba Prefecture. Known for its picturesque Edo-period buildings along the river, Sawara offers experiences such as kimono rentals, which are especially popular among tourists. This town’s accessibility from Narita Airport makes it a convenient stop for visitors arriving in or departing from Japan.

Similarly, a small shop in Sagamihara, Kanagawa Prefecture, has become a hit among foreign tourists due to its collection of vintage vending machines. The shop offers a variety of retro snacks and drinks, including nostalgic curry and hot tea prepared in just 27 seconds.

One particularly charming location is the "Samurai Road," a historic route connecting Magome-juku in Gifu Prefecture with Tsumago-juku in Nagano Prefecture. This 9km route, known for its connection to the Edo period’s sankin-kotai (alternate attendance) system, has captivated foreign tourists, with many feeling like samurai as they walk the path. The road has been featured in international media, such as National Geographic, further boosting its popularity.

Foreign tourists, like a French trio traveling from Tokyo to Okinawa, relish the experience of walking the same paths once tread by samurai. Meanwhile, an American family uses the Samurai Road as a preparatory hike before climbing Mount Fuji, stopping frequently to admire the beautiful landscapes and a majestic waterfall along the way.

These findings highlight the diverse interests of foreign tourists in Japan, who often seek out unique and culturally rich experiences beyond the typical tourist spots. The welcoming and warm hospitality they encounter, such as free tea and snacks at roadside teahouses, adds to the charm of their journey.

Source: FNN

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