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Popular mascot Kumamon to change its official Chinese name

Mar 08 (Kyodo) - Kumamon, the popular Japanese black bear-like mascot, will soon change its official Chinese name used in mainland China, Hong Kong and Taiwan to better represent and promote Kumamoto, the southwestern prefecture said Thursday.

The current official name, which is a combination of Chinese characters meaning cool and cute, is pronounced "ku-ma-meng" in Mandarin as a transliteration of Kumamon. This will be replaced from March 19 by one formed by the characters for Kumamoto and bear in Chinese.

The new name, pronounced "xiong-ben-xiong" in Mandarin and "hung-bun-hung" in Cantonese, has in fact long been the unofficial and more commonly known name for the now-ubiquitous mascot in Chinese-speaking territories since its debut in 2011.

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