News On Japan

Japanese bank using cute stuffed animals to try to stop the spread of the coronavirus

Apr 24 (soranews24.com) - In Japan, cuteness isn’t just for kids, but an important part of any organization’s PR efforts. So you can be sure that if even an enema company has an adorable mascot character in Japan, one of the country’s largest banks does too.

That right there is Resonya, the official mascot of Tokyo-based Resona Bank (the “nya” at the end comes from nya, the sound of a cat meowing in Japanese). Like a lot of mascots, Resona appears in ads and promotional items for Resona Bank, but on a visit to a Resona branch in the city of Yokohama earlier this month, Japanese Twitter user @yoxtuka found the spokeskitty out in force.

But all those Resonya plushies aren’t just there to welcome customers in the cutest way possible, nor are they there to keep lonely customers company, like the stand-by Pikachus at the old Pokémon cafe. No, those stuffed animals are actually working, and their job is to make sure there’s some extra empty space between any customers who’re waiting, in order to lessen the chance of coronavirus transmission.

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